In today’s business landscape, privacy is part of the national conversation. For companies who do business with California residents, California Consumer Privacy Act (CCPA), is the new privacy law that is effective January 1, 2020. Customers expect companies to be honest and transparent with them. Just because you can use data, doesn't mean you should. Do you have your customer’s best interest at heart? Privacy is about ensuring you’re doing everything you can from email marketing to the cookies on your site. Learn what you need to have a solid privacy program in place and how to communicate with your customers. The companies who are already taking this seriously recognize how important privacy is to their reputation will have a competitive edge. In this session, you’ll learn why privacy is essential to every marketing decision you make and how to integrate privacy basics into the foundation of all you offer.