The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion. We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.

1. Digital Marketing Panels
Solutions to The Biggest Challenges Your Brand Will Face Next Year
DAY 1 | TUESDAY, DECEMBER 13TH
How Do I Prepare For What’s Next in 2023?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Diversify My Presence Online and Get My
Brand in Front of More People?
11 – 11:45am PT | 2 – 2:45pm ET
How Do I Effectively Use My Data, Especially Now That
Signal Loss Is More Prevalent?
12 – 12:45 pm PT | 3 – 3:45pm ET
DAY 2 | THURSDAY, DECEMBER 15TH
How Can Social Perform Now That Content is Changing?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Reach New Customers and Convert
Audiences Into Customers?
11 – 11:45am PT | 2 – 2:45pm ET
How Can I Be More Efficient With My Budget and
Maximize The ROI of Each Dollar?
12 – 12:45 pm PT | 3 – 3:45pm ET

2. How Can Social
Perform Now
That Content Is
Changing?

3. Today’s Logistics
Recording & slides will be in your inbox
on Friday morning
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Coordinator

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speakers
AVI BEN-ZVI
VP, Paid Social
DIMOND GOODEN
Associate Director, Paid
Social
RICHARD HARRIS
CEO
TAYLOR MASTORIDES
Client Partner, Independent
Agencies

8. Black Crow enables DTC brands to transform every part
of their marketing funnel with real time ML predictions

9. Agenda
● Panel Discussion
● Our Panel Answers Your Most Pressing
Questions
9

10. What is your biggest challenge
right now related to social?
● Keeping up with the latest trends
● Creating lead generating content
● Don’t have an influencer network
● Signal loss
POLL

11. What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How can social perform now that content is changing?
What is the
biggest
challenge in
the space
right now?

12. What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How can social perform now that content is changing?
What is the
biggest
challenge in
the space
right now?

13. What is the
biggest
opportunity or
solution in the
space right
now?
What is the
most
important
thing to do
right now, and
in 2023?
How can social perform now that content is changing?
What is the
biggest
challenge in
the space
right now?

14. Key Takeaways 1. You don’t have to create new creative assets
for every platform. Just making small tweaks,
like adding a CTA, creating stills, or
showcasing a curated product set can tailor
creative to each platform’s strengths.
2. Exploring measurement solutions like media
mix modeling or lightweight solutions like
regression models/incrementality tests can
help you truly understand your social
performance.
3. Augmented reality can get brands in front of
new global audiences in a whole new way,
closing the gap between inspiration,
consideration, and purchase.

15. Schedule Your
Consultation
with a Social Expert

16. Q&A
AVI BEN-ZVI
VP, Paid Social
DIMOND GOODEN
Associate Director, Paid
Social
RICHARD HARRIS
CEO
TAYLOR MASTORIDES
Client Partner, Independent
Agencies

17. 17
Stay informed
on the future of
digital marketing
Visit our content hub ➜

18. Thank you!

19. Digital Marketing Panels
Solutions to The Biggest Challenges Your Brand Will Face Next Year
DAY 1 | TUESDAY, DECEMBER 13TH
How Do I Prepare For What’s Next in 2023?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Diversify My Presence Online and Get My
Brand in Front of More People?
11 – 11:45am PT | 2 – 2:45pm ET
How Do I Effectively Use My Data, Especially Now That
Signal Loss Is More Prevalent?
12 – 12:45 pm PT | 3 – 3:45pm ET
DAY 2 | THURSDAY, DECEMBER 15TH
How Can Social Perform Now That Content is Changing?
10 – 10:45am PT | 1 – 1:45pm ET
How Do I Reach New Customers and Convert
Audiences Into Customers?
11 – 11:45am PT | 2 – 2:45pm ET
How Can I Be More Efficient With My Budget and
Maximize The ROI of Each Dollar?
12 – 12:45 pm PT | 3 – 3:45pm ET

20. T R I V I A T I M E
What percentage of holiday shoppers
will purchase a product after seeing
a social media influencer endorse it?
Q U E S T I O N :
P R I Z E :
Social Media Photo Printer