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4.
             3.
                 HELP DE
                                                  BEGELEID DE
                                                  SHOPPER IN
                                                                                    ?
               SHOPPER ZIJN                       ZIJN EERSTE
                  WEG TE                           SELECTIE!
                 VINDEN!



2.                                    EDIA • iNTERA                       5.
                                     M             C
   TRIGGER




                                 E
                                                                            ONDERSTEUN




                                                     TIE
                       NTERACTIEV
 SHOPPERS OM                                                                DE SHOPPER




                                                        VE M IA • I
 NAAR BINNEN                                                                  IN ZIJN
   TE GAAN!                                                                   KEUZE!
                                     CUSTOMER




                                                            ED
                     •I
                            A




                                                                    N
                                 TE            I
                                             ED
                                                                  6.
                                   RAC
     1.     TREK
                                      TIEVE M

          SHOPPERS                                                      STIMULEER
          NAAR UW                                                          MEER

                                                                                         +
                                                                        AANKOPEN!
           WINKEL!
                                 7.
                                       BEVORDER HER-
                                        HAALBEZOEK!

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Customer Journey Model

  • 1. 4. 3. HELP DE BEGELEID DE SHOPPER IN ? SHOPPER ZIJN ZIJN EERSTE WEG TE SELECTIE! VINDEN! 2. EDIA • iNTERA 5. M C TRIGGER E ONDERSTEUN TIE NTERACTIEV SHOPPERS OM DE SHOPPER VE M IA • I NAAR BINNEN IN ZIJN TE GAAN! KEUZE! CUSTOMER ED •I A N TE I ED 6. RAC 1. TREK TIEVE M SHOPPERS STIMULEER NAAR UW MEER + AANKOPEN! WINKEL! 7. BEVORDER HER- HAALBEZOEK!