Topic: Transforming the Data Center to Drive Business Outcomes Speaker: David Yen, Senior Vice President and General Manager, SAVTG, Cisco

1. Transforming the Data Center to Drive
Business Outcomes
David Yen
SVP&GM, Data Center Group

2. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
The Data Center Is the Information Broker
for All Applications
TYPE
Traditional, Big Data,
Distributed, Mobile
CONSUMPTION
Cloud: Public,
Private, Hybrid
DELIVERY
Any where,
Any time, Any device
PUBLICPRIVATE HYBRID

3. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
New Applications, New Demands
on Data Center Infrastructure
APPLICATION
ATTRIBUTES
INFRASTRUCTURE
DEMANDS
Dynamic
Instantiation/Removal
Infrastructure Independent
Increasingly
Non-virtualized
Scale-out/Multinode
Multi-cloud Models
Application Awareness
Dynamic Shared
Resource Pool
Physical +
Virtual + Cloud
1/10/40/100G Scale
Secure Multi-tenancy
Cloud and Big Data are Driving a Paradigm Shift

4. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
UNIFIED COMPUTING
MANAGEMENT AND AUTOMATION
Modular Stateless
Computing and Application
Acceleration
Policy-based Resource Management
Cisco Unified Data Center
Delivering an Application Centric Infrastructure
INTERCLOUD
Open and Secure
Workload Migration
Among Clouds
NETWORKING
Policy-based, Scalable,
Secure Network Fabric

5. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Applications Drive the Shape of Infrastructure
Traditional
Infrastructure Silos
Legacy Apps
Collaboration
Apps
Web Apps
Business Critical
Apps
Desktop
Virtualization
Dev./Test
Sandboxes
Eliminating the Silos with
Standardized, Scalable Infrastructure
Workload Driven Infrastructure Silos
• UniqueApplication Requirements
• Operational Factors
VIRTUALPHYSICAL
CLOUD
SINGLE
PLATFORM
Infrastructure
Solutions

6. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Industry-standard APIs
• Reduced time to deploy new apps
• Reallocate resources quickly and efficiently
• Reduced Infrastructure
• Cohesive resource pools
Unified Fabric & UCS Mgmt. SW
Compute with NO Compromise
• Blade and Rack servers in a Single UCS
Managed Domain
• Physical and virtual workloads
Virtualized I/O
• Improved Scalability and Flexibility
• Increased Performance
Unified Computing Product Innovation
Innovation to Improve Applications
XML-based
API
Standard
API’s

7. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Simplifying the Infrastructure Operations & Management
Integrated, Policy-Based Infrastructure Management
Subject matter
expert define
policies
1
Policies used to
create service
profile templates
2
Service profile
templates create
service profiles
3
Associating service profiles
with hardware configures
servers automatically
4
Server
SME
Storage
SME
Network
SME
Uplink port configuration,
VLAN, VSAN, QoS,
and Either Channels
Server port configuration
including LAN and SAN
settings Network interface
card (NIC)
configuration: MAC address,
VLAN, and QoS settings; host
bus adapter HBA
configuration: worldwide
names (WWNs), VSANs, and
bandwidth constraints; and
firmware revisions Unique
user ID (UUID), firmware
revisions, and RAID controller
settings
Service profile assigned to
server, chassis slot, or pool
Uplink port configuration, VLAN,
VSAN, QoS, and EtherChannels
Server port configuration including
LAN and SAN settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool
Uplink port configuration, VLAN,
VSAN, QoS, and EtherChannels
Server port configuration including
LAN and SAN settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool
Uplink port configuration, VLAN,
VSAN, QoS, and EtherChannels
Server port configuration including
LAN and SAN settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool
Uplink port configuration, VLAN,
VSAN, QoS, and EtherChannels
Server port configuration including
LAN and SAN settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool

8. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public
APIC
APPLICATIONCENTRICINFRASTRUCTURE
L/B APP DBF/W
L/B
WEB
HYPERVISORHYPERVISOR HYPERVISOR
CONNECTIVITY
POLICY
SECURITY
POLICIES
QOS
STORAGE
AND
COMPUTE
APPLICATION
L4..7
SERVICES
SLA
QoS
Security
Load
Balancing
APP PROFILE

9. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
UCS Architecture for Applications
Single Unified Architecture for Different Workload Types
One Single Solution to Run Multiple
Apps on Cisco Unified Infrastructure

10. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Evolution of the Storage Hierarchy
New Application Requirements Are Driving New Disruptive Infrastructure
Deployment Models
Tomorrow
Hot Data
Warm Data
Cold Data
Networked Storage Array Cold Data
Hot Data
I/O Intensive Tier
Capacity Tier
Warm Data
HDD
HDD
HDD
HDD
Flash
Flash
OnPremiseOffPremise
Today

11. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
UCS FOUNDING PRINCIPLES
UCS INVICTA SERIES SOLID-STATE SYSTEMS
Address new data
velocity and scale
requirements
Integrate application
acceleration into the
computing domain
Application
Centricity
Operational
Simplicity
Platform for
IT Innovation
FLASH
MEMORY
NETWORK
/STORAGE
ACCESS
SERVERS
UCS
NEXT GENERATION UNIFIED COMPUTING
Integration of Solid-State Memory Systems into the UCS Fabric
UCS Innovation Continues

12. Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 Industry leading architecture
• Cisco UCS “Common Platform Architecture” for Big Data
• 100% Cisco HW (including storage)
• Built up on UCS fundamentals – unified fabric, unified management, advanced monitoring
• Pre-Tested and Pre-Validated for predictable performance
 Areas of focus: Massive scale-out solutions including Hadoop,
NoSQL and MPP databases
 Broad ecosystem partnership and joint GTM
 Several wins and strong pipeline
Cisco UCS Big Data Solutions

13. Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved.
ISV Partners
 80% of opportunities in
2014-2016 will be
Hadoop related
NoSQL Database
No SQL MPP Databases
Hadoop
• Cisco Big Data Design Zone
• Cisco UCS Big Data Engineering and POC Lab
Major investment in
Cloudera

14. Cisco Confidential 14© 2013-2014 Cisco and/or its affiliates. All rights reserved.
• No additional switching for up to 10 Racks (up to 160 Servers) per UCS Domain
• UCS Central Manages multiple instances of UCS Manager up to 10,000 Nodes
• Thousands of servers and 100s of petabytes of storage by interconnecting domains
1
2
3
4
5
6
7
N8
9
Cisco UCS Advantage
Simple Scalability

15. Cisco Confidential 15© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Data Center Applications Big Data Applications
Unified Fabric
Unified Management
Integrated
Data
Management
Data Integration Using Connectors
Data Feeds
Cisco Big Data Common Platform Architecture
Using C-Series Rack-Mount Servers
Cisco UCS B-Series Blade
Servers
SAN
Array
Hadoop
NoSQL
MPP DB
RN
Cisco UCS Advantage
Common Platform for Enterprise and Big Data Applications
FlexPod, Vblock

16. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
UCS Integration with ACI
Policy Based Infrastructure
UCS Management SW
UCS and Invicta
Nexus
Storage
Compute
Network
App
Acceleration
Storage
Access
L4-7 Services
• UCS Next Gen 6300 Fabric
Interconnect
• Nexus 9k technology, ACI Ready
• UCS Transition to 40G
• Shared Management Policy
• Investment protection –
use existing servers
• Bare metal and virtualized
workloads on programmable,
integrated infrastructure
• Consistent Policy
• APIC complements UCS
Manager
• Converged Physically
• Segmented Virtually
• Real-time End-To-End visibility of
the application
Requirements for
the Application
Policy Based
Control
Shared and
Virtualized
Infrastructure
Application
Profile

17. UCS and Invicta
Integrated
Infrastructures
with Storage
Partners
UCS Director
Deploying an Application Centric Infrastructure
SMEs develop the
application profile
for the
infrastructure
2
UCS Director
automates the
deployment of policies
for that application
3
UCS Manager and
APIC deploy the
profiles within the
infrastructure
4
NETWORK
CORES, MEMORY,
BIOS, OPERATING
SYSTEM, APP
ACCELERATION
CONNECTIVITY
POLICY
QOS
BANDWIDTH
RESERVATION
AVAILABILITY
SECURITY POLICIES
APPLICATION L4-L7
SERVICES
Uplink port configuration, VLAN,
VSAN, QoS, and EtherChannels
Server port configuration including
LAN and SAN settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool
Application
Profile
UCS
Manager
Application team
defines relationships
and requirements of
Storage SME
Server SME
Network SME
1
Application Dev-Ops