Topic: 'Connected Consumers' and the Smart City Speaker: Andrew C. Russell, Vice President, Greater China Regional Marketing, NXP Semiconductors

1. The Connected Consumer
and Smart Cities
Andrew C. Russell
Vice President, Greater China Sales & Marketing
NXP Semiconductors
Taipei, June 4th

2. SECURE CONNECTIONS
FOR A SMARTER WORLD
The Internet of Things (IoT) . . .
along with the smart phone and Cloud computing are
revolutionizing the way we interact with our
environment both physically and socially.
IoT will play a profound role in shaping cities and their
occupants lives in the 21st century, driving a new wave
of greener economic development, that in time will
emerge as the 2nd Industrial Revolution.

3. SECURE CONNECTIONS
FOR A SMARTER WORLD
The Importance & Challenges of Cities
 Cities cover 2% of the earth’s surface
 . . . house 50% of the world’s population
 . . . consume 75% of global energy
 . . . are responsible for 80% of global carbon emissions
 In China, ~35 million people a year are moving into cities
 Between 2010 and 2030, 350m Chinese people will move into cities,
making this the largest human migration in history
Source: Schneider Electric,
Annual Report 2011

4. SECURE CONNECTIONS
FOR A SMARTER WORLD
Urbanization across the developing world
drives new challenges, while in China . . .
by 2030 there will be 1 Billion city dwellers, who over and above 2010
figures, will require an additional 40 billion square meters of living,
commercial, public and factory space*.
This is an area the size of Switzerland
*2008 urbanization rates. Source McKinsey

5. SECURE CONNECTIONS
FOR A SMARTER WORLD
Examples of Smart City Solutions Developed
with our Customers using NXP Technology
Smart Cities
E-Government
- Secure e-government
documents
Smart Infrastructure
- Intelligent street lighting
- HD IP Camera solutions
Transport & Traffic
- Intelligent traffic management
- Road tolling systems
- Wireless car safety & telematics
- Contactless public transport
ticketing
Smart Grid
- End2end smart grid security
- Zigbee wireless networking
- Contactless energy pre-
payment
Shopping
- NFC secure mobile payment
- NFC assisted shopping &
self-checkout
- RFID shop security &
logistics
Smart Home
- Smart Lighting
- Wireless home automation
- NFC pairing of wireless nodes
- Energy harvesting devices
- Low pwr multi-sensors
- Smart appliances
- Energy monitoring
Smart Building
- Wireless low power networks
- Smart lighting
- Wired networks (DALI, DMX,.
- Contactless access mgt
- Low power sensors
- Network authentication &
cyber security

6. SECURE CONNECTIONS
FOR A SMARTER WORLD
Building Blocks for a Smarter World
1. Connected Sensors
Low cost IC based
802.15.4 wireless end-
point connectivity based
on:
Low Power 32 bit MCU’s
for embedded
applications
+
Sensors & Actuators
+
GPS
2. Networks
LTE
3G
WiMAX
Wifi
Zigbee
Jennet/6LoWPA
N
BLE
NFC
Zwave
RFID
Ethernet
PLC . . .
3. Cloud Computing
Internet access is
global, ubiquitous and
cheap
+
The Cloud as
applications integrator
+
Emergence of new
‘compound
applications’ drives new
business models and
revenue streams
*In this presentation, we consider smart phones and tablets to be one and the same

7. SECURE CONNECTIONS
FOR A SMARTER WORLD
The Cloud will Play a Fundamental Role in
Driving IoT Proliferation
Mobile Connectivity
MonetizationPotential
1. IoT RxTx
Modules,
RFID/NFC
2. IoT
Enabled
Applications
Boards and
Products
3. WWW IoT
Connectivity
+Apps on
Android, iOS,
Linux etc
5. Cross
Platform
Compound IoT
Applications
Covering Whole
Cities/Regions
Small Closed P2P Apps
Infrastructure Level
Compound Systems1
102
103
104
10x
4. Cloud
Based
Applications
Emerge
Cloud Integrated Apps
.
.
.
.
IoT technology capability
already here, but
applications and usage are
NOT ubiquitous – only
about 1% of connectable
devices are attached to the
www (2014)
2008
*According to Cisco, potentially $14 Trillion over
the next 3 decades
20302000
For IoT technology this application space
is very new, probably maturing in 2020-
2025 time frame – we have only just
starting to see the first signs of
‘compound applications’ emerge on a
commercial scale in the HA space – e.g.
Greenwave Systems, Ayla, Axalent
2030+ time frame
2010 2012~2014
Advent of the Smart Phone

8. SECURE CONNECTIONS
FOR A SMARTER WORLD
Courtesy Derek Korte in ‘the connective
2.0’, via ‘Wired’ and sponsored by Cisco
As at May 2014

9. SECURE CONNECTIONS
FOR A SMARTER WORLD

10. SECURE CONNECTIONS
FOR A SMARTER WORLD
The Smarter Home – Talking to the Internet
Smart
Elec.
Smart
Water
Appliances
Temperature
Light
Wind Turbine
Solar Panel
Smart
Gas
Home displays
TV, Computer
In-Home Energy
Display
Breakers Valves
Utility Data
centers
Smart metering devices
Smart home
devices
Distributed electricity
generation and storage Displays
Home Gateway
Security
IP network
Smart
Heat
Sensors
Home network
Glucose
meter
Blood pressure
meter
Healthcare devices
ThermometerAssisted
Living
Cloud based
applications,
analytics,
reporting
Zigbee/JenNet-IP BLE, LPBAN, MIRN
Wifi
Zigbee/JenNet-IP
RF4CE
Zigbee

11. SECURE CONNECTIONS
FOR A SMARTER WORLD
Smart Wi-Fi Home security Cameras connect
to the Cloud through a Gateway to Provide 24
hour streaming video and Security
 Low power
 Wi-Fi
 Outstanding BIC low light
performance for best security
 1080p resolution at low bitrates
 Software tilt and pan = no
moving parts for reliable long
operation life
 Extremely small, compact
design
 NXP Camera SoC and JN5168
IoT MCU Technology inside
Product photo courtesy Greenwave Systems

12. SECURE CONNECTIONS
FOR A SMARTER WORLD
NXP Simplifies White Goods Evolution
Secure connectivity, application expertise, best-in-class
reliability

13. SECURE CONNECTIONS
FOR A SMARTER WORLD
NXP and Smarter Lighting Solutions
Secure connectivity, application expertise, best-in-class
reliability

14. SECURE CONNECTIONS
FOR A SMARTER WORLD
NXP
Wireless
Intelligent
Street Lighting*
Benefits:
• Upto 80% energy saving
• Upto 50% lower
maintenance cost
• Reduced CO2
emissions
• Reduced light pollution
* System in Netherlands; NXP is working
with partners in China to bring similar
benefits to Chinese cities
Benefits
Up to 80% energy Saving
50% lower maintenance
costs
Lower carbon footprint
Savings
Conventional
Dimmable
Intelligent Lighting

15. SECURE CONNECTIONS
FOR A SMARTER WORLD
Wireless Street Lighting System Architecture
Utlizing NXP JN5168 802.15.4 32bit MCU
Features:
• Dynamic lighting
• Weather
controlled
• Cloud based
control software
• E-mail notification
• Performance
reports
• Control via SMS
• Robust solution

16. SECURE CONNECTIONS
FOR A SMARTER WORLD
NXP LightPRO for Professional Indoor
Lighting Using JN5168 802.15.4 32 bit MCU
Group 1
Group 2
Group 3
Group 4
Group n
LightPRO is an open professional lighting platform
which runs on JenNet-IPv6 LoWPAN or Zigbee. It can
support up to 500 nodes per gateway, remote controls,
sensors etc. The user interface is via an Android app.

17. SECURE CONNECTIONS
FOR A SMARTER WORLD
Healthcare system: Heading for trouble
the World Over
57%
119%
182%
56%
117%
196%
14%
34%
50%
11%
29%
40%
0%
50%
100%
150%
200%
250%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Health Insurance Premiums
Workers' Contribution to Premiums
Workers' Earnings
Overall Inflation
Health care
costs out of
control

18. SECURE CONNECTIONS
FOR A SMARTER WORLD
New trends and technologies are being applied to
cope with the healthcare system crisis which will
leverage IoT Infrastructure and QS wearables
From therapy
to prevention
From hospital
to point-of-care
Increased therapy
effectiveness
Increased care
efficiency

19. SECURE CONNECTIONS
FOR A SMARTER WORLD
IoT Connectivity and Cloud Apps are
revolutionizing Personal Health and QS
Body Area Network (BAN)
To cloud for
diagnostics,
monitoring,
analysis etc.
BAN
to

20. SECURE CONNECTIONS
FOR A SMARTER WORLD
NXP and the Smart City Challenge -
Executive Summary
 Cities and rapid urbanization pose some of the biggest technological,
economic and political challenges in the 21st century
 Instrumented, Quantified and Automated systems utilizing IoT resources
hold the potential to improve city dwellers lives and save $Trillions*
 New applications will be synthesized in the Cloud that leverage IoT
resources across widely different network standards and end application
classes
 The smart phone and Cloud computing are central to driving the IoT
revolution
 NXP provides key hardware plus software technologies and product
solutions for smart cities: IoT end nodes and infrastructure for
Automotive Telematics, Home Automation, Medical/Wellbeing,
Transportation and Security (eSE, NFC/RFID) * Cisco Estimate for 2020

21. SECURE CONNECTIONS
FOR A SMARTER WORLD
Thank you
www.nxp.com

22. SECURE CONNECTIONS
FOR A SMARTER WORLD
1. Connected Sensors: Quantifying the
World Around Us
Connected Sensor
usage is booming
The Smartphone has
had a major impact on
bringing silicon based
sensor costs down, and
making sensors ‘mobile’
In 2014, a further 2
Billion IoT nodes will be
added, most of it in
sensors and NFC
*Graphic courtesy Harbor Research

23. SECURE CONNECTIONS
FOR A SMARTER WORLD
2. Networks: Capturing and Transporting Data
Getting data into the
cloud for
- Information
- Analysis
- Automation
- Control
No single network
standard will dominate:
Get ready to deal with
multiple standards as a
fundamental requirement
for building compound
applications
*Graphic courtesy Harbor Research

24. SECURE CONNECTIONS
FOR A SMARTER WORLD
3. The Cloud as Applications
Integrator/Synthesizer
Compound Applications
connect disparate
devices across different
network standards to
create systems
addressing new
application verticals
There is no dominant
networking standard,
but a collection of
standards that work
seamlessly together
through gateways,
coming together in the
Cloud

25. SECURE CONNECTIONS
FOR A SMARTER WORLD
Multiple Network Standards: The Gateway
Challenge NFC
To scale and reap the benefits of
IoT, gateways will be needed that
support :-
- Home Automation (JenNet-IP and Zigbee)
- Security (Wifi)
- Lighting (JenNet-IP and Zigbee)
- Quantified Self/Health & Wellbeing
(BLE/LPBAN/AWSN)
- Video/audio streaming (Wifi)
- Secure payment & banking (JenNet-IP
and Zigbee + Wifi for facial recognition)
- NFC for security, quick set-up and
improved user experience
BLE
Zigbee Family
JenNet-IPv6
LoWPAN
Wi-Fi
Ethernet
PLC
Others
Mobile LTE
Gateway
Health, well-being,
medical, hearing aid etc
Wearables, QS, sport,
HA etc
Building automation,
smart energy
. . .
HA, lighting, smart city,
smart energy, BA
HA, lighting, smart city,
BA
Video streaming, high
data rate up to 32 nodes
Wired Back bone, high
data rate
H2M Interface terminal
for Wifi, BLE (2014) . . .
LPB, ULPBN,
AWSN

26. SECURE CONNECTIONS
FOR A SMARTER WORLD
Compound Applications Opportunity
NFC
BLE
Zigbee Family
JenNet-
IP/6LoWPAN
Wi-Fi
Ethernet
PLC
Others
Mobile LTE
Gateway
Compound
applications gather
data across multiple
devices and protocols
to synthesize new
solutions that are then
output across multiple
platforms
Health, well-being,
medical, hearing aid etc
BAN/PAN, Wearables,
QS, sport, HA etc
Building automation,
smart energy
. . .
HA, lighting, smart city,
smart energy, BA
HA, lighting, smart city,
BA
Video streaming, high
data rate up to 32 nodes
WWW Back bone high
data rate
H2M Interface terminal
for Wifi, BLE (2014) . . .
LPB
Compound application proliferation will be
driven by the availability of multi-network
standard platform gateways and Cloud based
applications