1. COM 537 Entire Course: Phoenix
University: New Updated Course
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COM 537 Week 1 Individual Assignment Integrated Diffusion Paper
Resources: In the Action Plan section at the end of Chapter one in the Integrated Business
Communication text, there is a discussion that revolves around the significance of innovation versus
ideas from an article by Michael Schrage titled “Innovation Diffusion”. The article can be found at the
website below.
http://www.technologyreview.com/energy/13987/
Review the article.
Write a paper of no more than 700 words that discusses the difference between ideas and innovation
and specifically answers the question;
Is the “diffusion of innovation” or the "spread of ideas" the dynamic driving today's world?
Defend your answer.
Provide examples and cite at least one reference that supports your answer.
Format yourpaper accordingtoAPA guidelines.
Post your paper to the assignment link in the Gradebook.
Week 1 DQ1
Reflect on an experience when you misunderstood a set of directions, a procedure, or an assigned task.
What element in the transactional communication model went wrong?
Week 1 DQ2
Think of a message you recently communicated. How does framing a message affect the communication
process?
COM 537 Week 2 Individual Assignment Communication Styles and the Business Communication
Process
Consider a recent interpersonal conversation you had in a business setting.

2. Write a paper of no more than 1,050 words in which you complete the following:
Discuss the content of the conversation. What was communicated in the conversation, and who were
the communicators?
Which style best describes the method of communication you and the other person used throughout
the conversation? Explain why you selected those styles.
How would the conversation have been different if you had used each of the different styles of
communication? Explain each style and how the conversation would have been affected due to the
differences.
How did the business setting affect your style of communication?
Explain each element of the transactional communication process and then describe each element as it
relates to your conversation. For example, who was the sender? What was the context of your
conversation?
In what ways did the business setting affect the transactional communication process?
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Post your paper to the assignment link in the Gradebook.
COM 537 Week 2 Weekly Reflection
Discuss the previous week’s objectives with your team. Your discussion should include the topics you
feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in
your field.
Collaborate to prepare a summary of no more than 350 words detailing the findings of your team’s
discussion. Your summary does not have to be in APA format.
Have one team member post your paper to the assignment link in the Gradebook.
Week 2 DQ1
How do culture and the audience members’ listening agenda or motives affect how a message is
framed? Provide specific examples.
Week 2 DQ2
Select an organization with which you are familiar. If you were a consultant for this organization, how
would you identify the internal and external stakeholders?
COM 537 Week 3 Individual Assignment Internal and External Stakeholders

3. Resource: Best Game Productions: Company Background and Business Scenario
Analyze the information provided to you in the Best Game Productions: Company Background and
Business Scenario document.
Write a paper of no more than 1,450 words in which you complete the following:
· Explain the business scenario faced by Best Game Productions.
· Identify the organization’s internal and external stakeholders.
· Explain how the business scenario at Best Game Productions affects multiple internal and external
stakeholders.
· Identify the needs, motivations, and perceptions of each stakeholder.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Post your paper to the assignment link in the Gradebook
COM 537 Week 3 Weekly Reflection
Discuss the previous week’s objectives with your team. Your discussion should include the topics you
feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in
your field.
Collaborate to prepare a summary of no more than 350 words detailing the findings of your team’s
discussion. Your summary does not have to be in APA format.
Have one team member post your paper to the assignment link in the Gradebook.
Week 3 DQ1
Consider a proposal recommending the implementation of a new system affecting multiple
departments, such as a new accounting software system. What might be some of the interests of
individual departments such as finance, IT, accounting, and the end-users in the project?
Week 3 DQ2
A manufacturing company is faced with a financial and human resources dilemma. It is losing market
share and can no longer compete by selling its products at the same price points as overseas
manufacturers. In viewing the best long-range goals for the organization, company leaders consider
lowering employee wages, layoffs and increased automation, or outsourcing all manufacturing
operations overseas. Company executives have requested a proposal from you to solve the problem.
What factors must be considered?

4. COM 537 Week 4 Learning Team Assignment Communication Plan Initial Proposal
Now that you have individually analyzed the business scenario at Best Game Productions and have
identified the internal and external stakeholders and their concerns, your task is to work as a consulting
team to analyze the culture, values, and ethics for the company as well as cultural differences and
perspectives for each department. To determine the culture, values, and ethics, consider the company
and department information you determined in Week Three. Analyzing the culture, values, and ethics of
the company will allow your team to better determine the necessary communications and appropriate
channels for your communication plan.
Resource: Best Game Productions: Environment Descriptions
Assume the role of a consulting team.
Discuss your responses to the Week Three individual assignment with your Learning Team.
Analyze the culture, values, and ethics at Best Game Productions.
Analyze the culture and perspective for each department within Best Game Productions.
Determine the solution that you think is best for the company based on all of the information provided
to you. Use that solution and your reason for selecting it to create your Communication Plan Initial
Proposal.
Note. A significant part of your job is to eventually persuade the CEO and each stakeholder that your
solution is the best for the company, so you must construct your communications accordingly.
Create an initial proposal of no more than 1,450 words in which you complete the following:
Detail an initial plan to outline all necessary communications.
Discuss the audience for each communication; your analysis of the culture, values, and ethics of the
company and the culture and perspectives of the individual departments; the purpose of each
communication; and the basic message that you will use in each communication.
Select the appropriate channel for each piece of communication.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Have one team member post your paper to the assignment link in the Gradebook.
Week 4 DQ1
What are some forms of external persuasive communication seen on a regular basis? What makes them
persuasive?

5. Week 4 DQ2
Select a commercial or advertisement with which you are familiar. Why is it effective or persuasive?
COM 537 Week 5 Individual Assignment Internal and External Persuasive Communication
Now that you have detailed all necessary communications and have determined the best channel
for the communications in your plan, you can begin writing these communications. In this
assignment, you must write a persuasive memo to internal stakeholders and a press release to
external stakeholders. In these communications, describe the scenario at Best Game Productions
and explain the solution that you think is best for the company based on all of the information
provided. Use that solution and your reason for selecting it throughout the assignment. Be sure to
consider the perceptions and needs of each stakeholder, and determine the most appropriate style
of communication when addressing the internal and external stakeholders.
Choose one internal and one external stakeholder in Best Game Productions.
Write a persuasive memo of no more than 1,000 words to an internal stakeholder describing Best
Game Productions’ dilemma. Include the benefits and rationale.
Write a press release of no more than 1,000 words describing the same situation to an external
stakeholder.
Consider the noise that will detract internal and external stakeholders from fully receiving your
message, and construct your communications to address or avoid that noise for each stakeholder.
Write a synopsis of no more than 500 words that describes the strategies you employed in
creating the press release and memo. Be sure to identify how you eliminated various types of
noise from your communications. Include your synopsis and press release in one document.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Post your paper to the assignment link in the Gradebook
COM 537 Week 5 Weekly Reflection
Discuss the previous week’s objectives with your team. Your discussion should include the topics you
feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in
your field.
Collaborate to prepare a summary of no more than 350 words detailing the findings of your team’s
discussion. Your summary does not have to be in APA format.

6. Have one team member post your paper to the assignment link in the Gradebook.
Week 5 DQ1
In evaluating your consultant communications, how would you determine your own effectiveness after
completing your communications?
Week 5 DQ2
How can you gain feedback throughout the consulting process?
COM 537 Week 6 Learning Team Assignment Communication Plan Final Proposal
Communications - General Communications
Write a persuasive proposal submission of no more than 700 words to the CEO of Best Game
Productions. Complete the following in your persuasive proposal submission:
Describe the project in terms the CEO can understand. Consider the CEO’s perspective, needs, and style
of communication.
Usepersuasive communication to convince the CEO to take your suggested approach to solve Best Game
Productions’ dilemma. The CEO must perceive the project as something the company needs.
Considerthe noise that will detract the CEO from fully receiving your message, and construct your
communication to address or avoid that noise.
Createtwo tools to measure the effectiveness of your consultant communications. In designing these
tools, consider who the audience of the tools will be and how to generate the most honest and
objective feedback possible.
Discusshow you will use the tools that you created to measure your effectiveness in the organization.
Who will you ask to complete the tools, and how will you present the tools to the audience? What
methods will you use to avoid bias in the feedback process? How will you use the feedback you receive
to evaluate and improve your effectiveness as a consultant?
Consider why the company is pursuing a solution and why it is pursuing it now.
Consider the company’s customers.
Communicatethe solution that you have selected for Best Game Productions.
Format your paper and presentation consistent with APA guidelines.
Create a 20-slide Microsoft® PowerPoint® presentation, with speaker notes, for the decision makers at
Best Game Productions. Address the following in your presentation:
· The project background

7. · The deliverables (what you are going to do for them)
· The methodology (how you are going to accomplish it)
· The outcome (what you will achieve for them)
· The metrics used for evaluation (how you will measure success)
Have one team member post your Power Point presentation and your paper to the assignment link in
the Gradebook.
Week 6 DQ1
What makes a piece of communication persuasive?
Week 6 DQ2
How has the electronic age affected business communication channels?