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heavy lifting 
keith hampson phd 
keith@acrobatiq.com 
Acrobatiq (A Carnegie Mellon University venture) 
1
“cost disease” and the “iron triangle” that results 
costs 
Baumol, William; William Bowen (1966). Performing Arts, The Economic Dilemma: a 
study of problems common to theater, opera, music, and dance. New York: 
Twentieth Century Fund. 
2
online as a solution? 
“A single teacher can reach hundreds of 
thousands of students. That completely changes 
the economics of everything. The marginal cost 
of an extra student reaches zero.” 
–Daphne Koller 
3
Next Generation 
Courseware Challenge 
4
Acrobatiq (A Carnegie Mellon University Venture) 
• Courseware and Learning Analytics 
• Objectives 
• Financially sustainable 
• More rapid innovation 
• Reach 
5 
CMU 
Acrobatiq OLI
Acrobatiq (A Carnegie Mellon University Venture) 
• More than 20 university-led, non-profit research papers have 
examined the efficacy of the instructional model on learners in 
multiple types of institutions 
• Samples 
• Students in the hybrid format had comparable or better learning 
gains and took 25% less time to achieve the same outcomes 
than those in traditional, face-to-face courses. 
• In U.S. community colleges, students using the courseware 
covered 33% more content in the same time as their peers in 
traditional courses and achieved a 13% learning gain, compared 
to 2% by peers in traditional, face-to-face courses. 
6
RFP requirements: overt and less so 
• Overt 
• Courseware 
• $20 million between selected recipients 
• 1 million learners (split between 5), over 3 years. 
• X number of “courses” built 
• Personalization 
• Bring down costs 
• Evidence-based 
• Cater to low-income, at-risk student populations 
• Not-so-overt requirements . . . 
7
scale, by design 
users 
price 
8
design & production value 
Big History Project 
by Intentional Futures 
9
best yet 
digital courseware . . . “falls short” 
10
merger of software content 
software 
versus 
software 
content 
content 
11
Our Plan 
Partnerships & Courseware 
12
partnerships 
• Courseware, alone, is insufficient 
• Partners 
• input on design of applications 
• localize curriculum / authoring capacity 
• implementation and promotion 
• integrated student and faculty support systems 
13
partners: criteria 
• Ambition 
• History of serving low-income students 
• Evidence of innovation (esp. business model innovation) 
• Capacity (and willingness) to scale 
• The selection process 
14
selected partners 
Keith Hampson, PhD 
15
courseware: speed-up authoring capacity 
16
courseware: design-intensive 
17
courseware: AB testing 
18
courseware: student dashboard 
19
courseware: individual learner differences 
• Use the individual difference measure for a given learner to drive 
specific pedagogical choices and strategies (e.g., for a low working 
memory capacity learner, shape problem context richness more 
carefully and sensitively as a function of learning). 
• Examples 
• working memory capacity 
• reading comprehension level 
• processing speed 
• goal orientation 
20
issues raised 
• Scalable, ambitious online institutions (and the impact 
on the rest) 
• The role of this type of funding model in stimulating 
innovation 
• Shared courseware 
• Merger of software and content 
• The perceived failure of existing resource models (failure 
to fully leverage digital media) 
21
cohere 2014 
keith hampson phd 
keith@acrobatiq.com 
@keithhampson 
22

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Heavy Lifting Design Scalable and Sustainable Online Initiative to Increase Access (Keith Hampson)

  • 1. heavy lifting keith hampson phd keith@acrobatiq.com Acrobatiq (A Carnegie Mellon University venture) 1
  • 2. “cost disease” and the “iron triangle” that results costs Baumol, William; William Bowen (1966). Performing Arts, The Economic Dilemma: a study of problems common to theater, opera, music, and dance. New York: Twentieth Century Fund. 2
  • 3. online as a solution? “A single teacher can reach hundreds of thousands of students. That completely changes the economics of everything. The marginal cost of an extra student reaches zero.” –Daphne Koller 3
  • 5. Acrobatiq (A Carnegie Mellon University Venture) • Courseware and Learning Analytics • Objectives • Financially sustainable • More rapid innovation • Reach 5 CMU Acrobatiq OLI
  • 6. Acrobatiq (A Carnegie Mellon University Venture) • More than 20 university-led, non-profit research papers have examined the efficacy of the instructional model on learners in multiple types of institutions • Samples • Students in the hybrid format had comparable or better learning gains and took 25% less time to achieve the same outcomes than those in traditional, face-to-face courses. • In U.S. community colleges, students using the courseware covered 33% more content in the same time as their peers in traditional courses and achieved a 13% learning gain, compared to 2% by peers in traditional, face-to-face courses. 6
  • 7. RFP requirements: overt and less so • Overt • Courseware • $20 million between selected recipients • 1 million learners (split between 5), over 3 years. • X number of “courses” built • Personalization • Bring down costs • Evidence-based • Cater to low-income, at-risk student populations • Not-so-overt requirements . . . 7
  • 8. scale, by design users price 8
  • 9. design & production value Big History Project by Intentional Futures 9
  • 10. best yet digital courseware . . . “falls short” 10
  • 11. merger of software content software versus software content content 11
  • 12. Our Plan Partnerships & Courseware 12
  • 13. partnerships • Courseware, alone, is insufficient • Partners • input on design of applications • localize curriculum / authoring capacity • implementation and promotion • integrated student and faculty support systems 13
  • 14. partners: criteria • Ambition • History of serving low-income students • Evidence of innovation (esp. business model innovation) • Capacity (and willingness) to scale • The selection process 14
  • 15. selected partners Keith Hampson, PhD 15
  • 20. courseware: individual learner differences • Use the individual difference measure for a given learner to drive specific pedagogical choices and strategies (e.g., for a low working memory capacity learner, shape problem context richness more carefully and sensitively as a function of learning). • Examples • working memory capacity • reading comprehension level • processing speed • goal orientation 20
  • 21. issues raised • Scalable, ambitious online institutions (and the impact on the rest) • The role of this type of funding model in stimulating innovation • Shared courseware • Merger of software and content • The perceived failure of existing resource models (failure to fully leverage digital media) 21
  • 22. cohere 2014 keith hampson phd keith@acrobatiq.com @keithhampson 22