It's a question PR pros are asked quite often but the real questions should be; what doesn't a PR professional do? Let’s break it down!

1. WHAT DOES A PR
PROFESSIONAL DO?

2. The Canadian Public Relations Society
(CPRS) defines public relations as...
“the strategic management of relationships between an
organization and its diverse publics, through the use of
communication, to achieve mutual understanding, realize
organization goals, and serve the public interest.” (Flynn,
Gregory & Valin, 2008)

3. Any PR professional and, even PR student,
knows how difficult it is to explain what
exactly it is that you do.
What my friends think I do What society thinks I do What my mom thinks I do
What my clients thinks I do What I think I do

4. What PR professionals actually do...

5. What PR professionals actually do...
We're news junkies
We're storytellers
We are probably some of the few people who still subscribe to
newspapers
We stay on top of news and trends
Communicating is at the heart of all that we do
PR pros are the voice of a brand
We garner earned media

6. What PR professionals actually do...
We manage crises
We build relationships
A PR professional can help navigate through the crisis
We act as a spokesperson for the brand
We are advisors
Relationships are the backbone of PR
Clients need to trust your counsel
The media want to work with trusted sources

7. What PR professionals actually do...
We are planners
We write. And write, and write…
A PR professional lives and dies by their plans and their to­do lists
Organizing is at the heart of what we do
Strong written communication skill is essential
We spend our days writing plans, news releases, emails, pitches,
tweets and more

8. What PR professionals actually do...
We are translators
PR professionals translate these business objectives into stories told
through media pitches, social media campaigns, blog posts,
presentations and more
We translates feedback gleaned from surveys, event follow­up and
social media to inform those business objectives

9. CONTACT CNW:
info@newswire.ca
www.newswire.ca
1­877­CNW­7890
@CNWGroup