1. Case Study: The Risks And Rewards of Backing A Good Cause David Armano , Senior Partner Dachis

2. The Risks And Rewards of Backing A Good Cause David Armano, Dachis Corporation Dachiscorporation.com Twitter:@armano

3. What’s The ROI Of Social Media?

4. Over 12k Raised In Less Than 24 Hours

5. $16,880.60 In One Month

6. Using Nothing But Social Media Tools

7. blog twitter chip in paypal viddler

9. But Tools Aren't Everything

10. An emergent outcome was produced as a result of 4 core archetypes

11. So What Could Go Wrong?

13. “ This isn't philanthropy it is stupidity on the part of David and his followers. I am appalled that such blind trust resulted in such a grave disservice to this woman.?” ~Mary McKnight

15. One you have people’s attention, be prepared for them to come after you. (this applies to individuals, brands and businesses)

17. Considerations for “cause marketing” - align yourself to the appropriate cause - get your people involved - make sure they are equipped to engage - be proactive - expect criticism - have a plan for how you deal with it - do the right thing

18. Thank You. David Armano, Dachis Corporation Dachiscorporation.com Twitter:@armano