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Case Study: comScore Magid Abraham , CEO comScore
The Next Generation of Audience Measurement Introducing Media Metrix 360: ,[object Object],[object Object]
Internet = “The Most Measurable Medium” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Problem: No Unique User ID ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cookie Deletions Cause Repeat Visitors To Be Counted Multiple Times ,[object Object],[object Object],[object Object],Cookie A - Site reads 3 distinct cookies - Same visitor is counted 3 times Cookie B Cookie C Cookie C Cookie Deleted 2 3 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Cookies Deleted
IP Addresses Change Frequently And Cause Users to be Counted Multiple Times ,[object Object],[object Object]
Panel Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changing the Panel vs. Server Measurement Relationship
Introducing Media Metrix 360: A Panel-Centric Measurement Approach ,[object Object]
Introducing MMX 360: Panel-Centric Hybrid Measurement Complete and Fully Reconciled Measurement QUERY TAGS Content Categorization PANEL People Measurement Reach, Demographics Duration SERVERS Census Coverage of Usage Anywhere
How Does the Hybrid Process Work? Collect Traffic from PCs and devices Clean Traffic – remove non human, bots, apply edit rules Apply comScore URL Dictionary Total Traffic Filtered Traffic
Filtered Traffic Broken Out by Source, then Home + Work Universe Integrated with Panel comScore Reported Universes The Universe Report Filtered Census Traffic Apply proprietary methodologies to develop comScore Universes Mobile Phones Shared Machines Work Home Gender Age Income Surfing Location Leverage Panel, derived detailed demographic and person level behavior comScore Global Panel Streaming
Media Metrix 360: Key Benefits for Participating Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Metrix 360: The Web’s First True Currency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Metrix 360 Timetable
 

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Case Study Com Score

  • 1. Case Study: comScore Magid Abraham , CEO comScore
  • 2.
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  • 5.
  • 6.
  • 7.
  • 8. Changing the Panel vs. Server Measurement Relationship
  • 9.
  • 10. Introducing MMX 360: Panel-Centric Hybrid Measurement Complete and Fully Reconciled Measurement QUERY TAGS Content Categorization PANEL People Measurement Reach, Demographics Duration SERVERS Census Coverage of Usage Anywhere
  • 11. How Does the Hybrid Process Work? Collect Traffic from PCs and devices Clean Traffic – remove non human, bots, apply edit rules Apply comScore URL Dictionary Total Traffic Filtered Traffic
  • 12. Filtered Traffic Broken Out by Source, then Home + Work Universe Integrated with Panel comScore Reported Universes The Universe Report Filtered Census Traffic Apply proprietary methodologies to develop comScore Universes Mobile Phones Shared Machines Work Home Gender Age Income Surfing Location Leverage Panel, derived detailed demographic and person level behavior comScore Global Panel Streaming
  • 13.
  • 14.
  • 15. Media Metrix 360 Timetable
  • 16.