We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload. Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer. So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base? The answer is content marketing. More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.

2. Welcome To
San Francisco

5. AGENDA
!
Two Things:
1.Quick Housekeeping
2.The State of Content Marketing
3.Beginning Your Mission
!

7. WIRELESS PASSWORD

8. #CMWORLD

10. PERCENTAGE OF B2B MARKETERS
USING CONTENT MARKETING

11. Only 42% believe their
content marketing is effective

12. PERCENTAGE OF B2B MARKETERS
HAVE A DOCUMENTED CONTENT
MARKETING STRATEGY

14. Producing Enough Content

15. WHY?

17. Enabling Women to Have
More Quality Time with Their
Families

19. Enabling Teen Girls to
Be More Confident with
Their Bodies

21. Helping Men Become
Better Men

23. Help Engineers Answer
the Most Challenging
Industrial Solder
Questions

24. Think About Your
Content Marketing Mission

26. Welcome to Inc.com, the
place where entrepreneurs
and business owners can
find useful information,
advice, insights, resources
and inspiration for running
and growing their
businesses.

27. Welcome to Inc.com, the
place where entrepreneurs
and business owners can
find useful information,
advice, insights, resources
and inspiration for running
and growing their
businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience