This document is a dashboard report analyzing trends in digital media in Canada from 2012-2016. It summarizes data on: - Increasing penetration rates of smartphones, tablets, and connected TVs over time. - A shift in television consumption from traditional broadcast TV to online viewing on various devices like tablets and smartphones. - Growth in the number of subscribers and revenues for internet service providers and broadcasting distributors. - The relative sizes of key screen-based industries like television, film, games and their contributions to the Canadian economy. - Rising adoption of online streaming services like Netflix and a shift of advertising dollars from traditional TV to digital platforms like the internet.

1. 4TRENDS REPORT FEBRUARY 2017 | THE DIGITAL PUZZLE: Piecing Back Together the Content Value Chain
DASHBOARD
All data refer to the Canadian market, unless otherwise indicated
(MTM, Spring 2016)
SMART DEVICES PENETRATION RATE
Tablets Connected TVsSmartphones
56%
62%
51%
70%
75%
2013 20142012 2015 2016
31%
42%
26%
51%
54%
2013 20142012 2015 2016
21%
28%
18%
36%
40%
2013 20142012 2015 2016
(MTM, Spring 2016)
SMART DEVICES PENETRATION RATE
Tablets Connected TVsSmartphones
56%
62%
51%
70%
75%
2013 20142012 2015 2016
31%
42%
26%
51%
54%
2013 20142012 2015 2016
21%
28%
18%
36%
40%
2013 20142012 2015 2016
(MTM, Spring 2016)
SMART DEVICES PENETRATION RATE
Tablets Connected TVsSmartphones
56%
62%
51%
70%
75%
2013 20142012 2015 2016
31%
42%
26%
51%
54%
2013 20142012 2015 2016
21%
28%
18%
36%
40%
2013 20142012 2015 2016
SMART DEVICES PENETRATION RATE
( M T M , S P R I N G 2 0 1 6 )
6.1h
6.6h
3.9h 4.5h
ND***
2012
(CRTC, Communications Monitoring Report 2016; MTM Spring 2016)
TV CONSUMPTION BREAKDOWN:
(average hours per week)
ON AIR* VS ONLINE**
27.2h28.2h 27.9h 27.4h
2013 20142012 2015 2013 2014 20152012 2016
VS
* On air average calculated on
the overall populations, i.e. 2
years and older
** Online average
calculated on weekly users
18 years old and older
*** Information not
collected by MTM in 2014
TV CONSUMPTION BREAKDOWN
•ON AIR* VS •ONLINE**
(average hours per week)
( C R T C , C O M M U N I C AT I O N S M O N I T O R I N G R E P O R T 2 0 1 6 ;
M T M , S P R I N G 2 0 1 6 )
* On air average calculated on
the overall populations, i.e. 2
years and older
** Online average calculated
on weekly users 18 years old
and older
*** Information not collected by
MTM in 2014
VS
ONLINE TV CONSUMPTION
BREAKDOWN PER DEVICE
(% of population, data from 2015 to 2016)
( M T M , S P R I N G 2 0 1 6 )
(MTM, Spring 2016)
ONLINE TV CONSUMPTION BREAKDOWN PER DEVICE
Tablets
Connected TVsDesktop
Smartphones
30% 29%→
17% 21%→ →
→17 % 20%
17 % 19%
(% of population, data from 2014 to 2015)
(MTM, Spring 2016)
ONLINE TV CONSUMPTION BREAKDOWN PER DEVICE
Tablets
Connected TVsDesktop
Smartphones
30% 29%→
17% 21%→ →
→17 % 20%
17 % 19%
(% of population, data from 2014 to 2015)
( C R T C , C O M M U N I C AT I O N S M O N I T O R I N G R E P O R T 2 0 1 6 ; M T M , S P R I N G 2 0 1 6 )
•TV CONSUMPTION VS •TIME SPENT ONLINE
(average hours per week)
(CRTC, Communications Monitoring Report 2016; MTM Spring 2016)
TV CONSUMPTION VS TIME SPENT ONLINE
(average hours per week)
2016
2012
2013
2014
2015
22.8
15.8
17.5
18.4
19.627.2
28.2
27.9
27.4
ND
wwwVS
6.1h
6.6h
3.9h 4.5h
ND***
2012
(CRTC, Communications Monitoring Report 2016; MTM Spring 2016)
TV CONSUMPTION BREAKDOWN:
(average hours per week)
ON AIR* VS ONLINE**
27.2h28.2h 27.9h 27.4h
2013 20142012 2015 2013 2014 20152012 2016
VS
* On air average calculated on
the overall populations, i.e. 2
years and older
** Online average
calculated on weekly users
18 years old and older
*** Information not
collected by MTM in 2014

2. 5TRENDS REPORT FEBRUARY 2017 | THE DIGITAL PUZZLE: Piecing Back Together the Content Value Chain
DASHBOARD (continued)
All data refer to the Canadian market, unless otherwise indicated
BROADCASTING DISTRIBUTION UNDERTAKINGS
•Subscribers (thousands) • Revenues ($M)
SIZE OF PRINCIPAL SCREEN-BASED ECONOMIES
INTERNET SERVICE PROVIDERS
•Subscribers (thousands) • Revenues ($M)
( C R T C , C O M M U N I C AT I O N S M O N I T O R I N G R E P O R T 2 0 1 6 )
In its most recent report, the CRTC reviewed its numbers from 2011 to 2014.
This chart reflects the new data.
( C R T C , C O M M U N I C AT I O N S M O N I T O R I N G R E P O R T 2 0 1 6 )
( C M P A , P R O F I L E 2 0 1 5 ; C R T C , C O M M U N I C AT I O N S M O N I T O R I N G R E P O R T 2 0 1 6 ;
E S A C A N A D A , E S S E N T I A L FA C T S A B O U T T H E C A N A D I A N V I D E O G A M E I N D U S T R Y, 2 0 1 6 )
(CRTC, Communications Monitoring Report 2016)
Subscribers (thousands) Revenues ($ millions)
$8 561 $8 794 $8 930 $8 918
$8 459
2012 2013 2014 20152011 2012 2013 2014 20152011
$7 196 $7 725$6 791
$9 249
$8 414
BROADCASTING DISTRIBUTION UNDERTAKINGS
Subscribers (thousands) Revenues ($ millions)
(CRTC, Communications Monitoring Report 2016)
In its most recent report, the CRTC reviewed its numbers from 2011 to 2014.
This chart reflects the new data.
INTERNET SERVICE PROVIDERS
11 517
11 405
11 529
11 397 11 247
11 630
12 019
11 25110 99110 671
(CRTC, Communications Monitoring Report 2016)
Subscribers (thousands) Revenues ($ millions)
$8 561 $8 794 $8 930 $8 918
$8 459
2012 2013 2014 20152011 2012 2013 2014 20152011
$7 196 $7 725$6 791
$9 249
$8 414
BROADCASTING DISTRIBUTION UNDERTAKINGS
Subscribers (thousands) Revenues ($ millions)
(CRTC, Communications Monitoring Report 2016)
In its most recent report, the CRTC reviewed its numbers from 2011 to 2014.
This chart reflects the new data.
INTERNET SERVICE PROVIDERS
11 517
11 405
11 529
11 397 11 247
11 630
12 019
11 25110 99110 671
SIZE OF PRINCIPAL SCREEN-BASED ECONOMIES
TV Production
$2.6B
TV Broadcast
$17.9B
(CMPA, Profile 2015 ; CRTC, Communications Monitoring Report 2016 ;
ESA Canada, Essential Facts About the Canadian Video Game Industry 2016)
Games
$3.0B
Cinema
$349M

3. 6TRENDS REPORT FEBRUARY 2017 | THE DIGITAL PUZZLE: Piecing Back Together the Content Value Chain 6TRENDS REPORT FEBRUARY 2017 | THE DIGITAL PUZZLE: Piecing Back Together the Content Value Chain
DASHBOARD (continued)
All data refer to the Canadian market, unless otherwise indicated
(MTM, Spring 2016)
NETFLIX SUBSCRIBERS
47%
39%
41%
33%
19%
12%
44%
38%
16%
National average
Anglophones
Francophones
32%
28%
9%
48%
42%
20%
Spring 2016Fall 2016Spring 2014 Spring 2015Fall 2014
ADVERTISING SPENDING
$4 604
$3 220$3 387 $3 387
$3 241
$3 467
$901
$1 243
$1 609
$1 845
$2 279
$2 674
$3 085
$3 525
$3 793
$3 600
$M
$3 000
$2 400
$1 800
$1 200
0
2014 20152006 2007 2008 2009 2010 2011 2012 2013
$600
InternetTV vs
(IAB Canada, Canadian Internet Advertising Revenue Survey 2015-2016)
$4 800
$4 200
ADVERTISING SPENDING
• TV vs • Internet
NETFLIX SUBSCRIBERS
• National average • Anglophones • Francophones
( I A B C A N A D A , C A N A D I A N I N T E R N E T A D V E R T I S I N G R E V E N U E S U R V E Y 2 0 1 5 - 2 0 1 6 ) ( M T M , S P R I N G 2 0 1 6 )