Op maandag 19 januari vond de derde editie van Mix&Match Monday van de Kamer van Koophandel plaats. Dit jaar zal de Kamer van Koophandel elke derde maandag van de maand een Mix&Match bijeenkomst organiseren waarbij de creatieve industrie een andere sector of thema ontmoet. Dit keer was het thema Smart Industry.

2. © Strangelove Creatives B.V.
Today over 3.35 trillion consumer products are manufactured every year.
A total global marketing yearly spend of about $3 trillion USD is fighting for
customer attention to have people purchase these products.
So far the products themselves play passive role in all this activity. They are just
moved from factory floor to high street to living room.

3. © Strangelove Creatives B.V.
Stefan Olander, VP of Digital, Nike:
“Once you have established a direct relationship with a consumer,
you don’t need to advertise to them.”

4. © Strangelove Creatives B.V.
The closer the customer is to making a decision, the more important
it is for your brand to impact their decision in your favour.
That's why we created Loyalty Grid, a tool that empowers
your brand at retail to deliver tangible value…beyond your product.

5. © Strangelove Creatives B.V.
A CRM and brand activation tool that transforms your analog products into unique digital
carriers that deliver unprecedented value to your customers at all points of sale.
While rewarding your customers at retail and beyond, Loyalty Grid creates powerful sales and
marketing reports that are delivered live to your brand HQ.
Introducing
LoyaltyGridTM
Lines
Expanded

6. © Strangelove Creatives B.V.
How does it work?

7. © Strangelove Creatives B.V.
By equipping any packaging with a RFID circuits we
transform passive packaging into connected smart packs.

8. Acer Cloud Mobile
Acer E320 Liquid Express
Acer Liquid Glow
Acer Liquid S2
Adlink IMX-2000
Alcatel One Touch 922
Alcatel One Touch 996
Alcatel Onetouch Idol 2
Alcatel Onetouch Idol 2 Minis
Alcatel Onetouch Idol 2S
Alcatel Onetouch Pop Fit
Amazon Fire Phone
Asmaitha Sruta 7
Tablet
Asus Padfone 2
Asus Padfone Infinity
Asus Vivo Tab
Asus Vivo Tab RT
Asus VivoTab Smart
B
BK Vivo Xplay
Benq T80
BlackBerry Bold 9790
BlackBerry Bold 9900/9930
BlackBerry Curve
9350/9360/9370
BlackBerry Curve 9380
BlackBerry PlayBook
BlackBerry Q10
BlackBerry Q5
BlackBerry Z10
BlackBerry Z30
Blu Life Pure XL
BWC ToughSlate 7
C-Mii 1
C-Mii 3
Casio DT-X8
Casio G’zOne CA-201L
Casio IT-800
Cetrix CB250
Cetrix CD661
Cetrix CT973G
Cetrix CV300
Dell Venue 11 Pro
DLI 9000
Faea F1
Faea F2
Faea F2S
Firefox OS Flame
Fujitsu Arrows A
Fujitsu Arrows µ F-07D
Fujitsu Arrows Kiss
Fujitsu Arrows Tab
Fujitsu Arrows V
G.To N800
Gentag GT-601v2
Gionee Elife E7
Google Nexus 10
Google Nexus 5
Google Nexus 7 (2013)
Hike X1
Hike X1D
Hisense Sero 7 Pro
HP Elitebook Revolve
HP Elitepad 900
HTC Desire 500
HTC Desire 610
HTC Desire 816
HTC Desire C
HTC Droid DNA/HTC J
Butterfly
HTC Droid Incredible 4G LTE
HTC Evo 4G LTE
HTC First
HTC Incredible
HTC Mini
HTC One
HTC One M8
HTC One Max
HTC One SV
HTC One VX
HTC One X/XL
HTC Ruby/Amaze 4G
HTC Windows Phone 8X
Huawei Ascend G300
Huawei Ascend G6 4G
Huawei Ascend G600
Huawei Ascend P2
Huawei Ascend Y201
Huawei Sonic/Turkcell T20
Huawei TalkBand B1
iBerry Auxus Nuclea N2
Jolla by Jolla
Kuoziro FT701W NFC Tablet
Kyocera Hydro Elite
Kyocera Hydro Icon
Kyocera Hydro Vibe
Kyocera Torque
Lenovo K800
Lenovo ThinkPad Tablet 2
LG G Flex
LG G Pro 2
LG G2
LG G3
LG G3 Beat/LG G3 S
LG KU380-NFC
LG Mach
LG Optimus 3D Max
LG Optimus 4X HD
LG Optimus Elite
LG Optimus G
LG Optimus L5
LG Optimus L7
LG Optimus LTE
LG Optimus LTE Tag
LG Optimus Net
LG Optimus Vu
LG T530 Ego
LG Viper
Lumigon T2
Lumigon T2 HD
M3 Android NFC
Communicator
MaxiPLUS5
Megafon Mint
Meizu MX3
Motorola Droid Maxx
Motorola Droid Mini
Motorola Droid Razr
Motorola Droid Razr HD
Motorola Droid Razr M
Motorola Droid Razr M 4G
LTE
Motorola Droid Razr Maxx
HD
Motorola Droid Ultra
Motorola MC75A HF
Motorola Moto X
Motorola Photon Q 4G LTE
Motorola Razr D3
Motorola Razr i/MT788
MTS 975
Nokia 603
Nokia 700
Nokia 701
Nokia 801T
Nokia 808 PureView
Nokia C7/Astound
Nokia Lumia 1020
Nokia Lumia 1520
Nokia Lumia 2520
Nokia Lumia 610 NFC
Nokia Lumia 620
Nokia Lumia 720
Nokia Lumia 820
Nokia Lumia 920
Nokia Lumia 925
Nokia Lumia 928
Nokia Lumia 930
Nokia Lumia Icon
Nokia N9
Nokia Oro
OnePlus One
Oppo Find 5
Oppo Find 7
Oppo N1
Orange Infinity 996
Orange San Diego
OrientPhone P6 Plus
Panasonic BizPad
Panasonic Eluga
Panasonic Eluga Power
Pantech Discover
Pantech Sky Vega LTE
Pantech Sky Vega Racer
Philips Xenium W336
Porsche Design P’9981
Porsche Design P’9982
Prada phone by LG 3.0
Samsung Ativ Odyssey
Samsung Ativ S Neo
Samsung Ativ SE
Samsung Galaxy Ace 2
Samsung Galaxy Ace Style
Samsung Galaxy Avant
Samsung Galaxy Axiom
Samsung Galaxy Admire 2
Samsung Galaxy Core
Advance
Samsung Galaxy Core LTE
Samsung Galaxy Express
Samsung Galaxy Express 2
Samsung Galaxy K Zoom
Samsung Galaxy Light
Samsung Galaxy Mega
Samsung Galaxy Mini 2
Samsung Galaxy Note
Samsung Galaxy Note 3
Samsung Galaxy Note II
Samsung Galaxy Premier
Samsung Galaxy Round
Samsung Galaxy Rugby LTE/
Pro
Samsung Galaxy S Advance
Samsung Galaxy S Blaze 4G
Samsung Galaxy S II
Samsung Galaxy S II Plus
Samsung Galaxy S III
Samsung Galaxy S III Mini
Samsung Galaxy S4
Samsung Galaxy S4 Active
Samsung Galaxy S4 Mini
Samsung Galaxy S4 Zoom
Samsung Galaxy S5
Samsung Galaxy S5 Active/
Sport
Samsung Galaxy S5 Mini
Samsung Galaxy Stratosphere
II
Samsung Galaxy Victory 4G
LTE
Samsung Galaxy Young
Samsung S5230 NFC
Samsung S5260 NFC
Samsung SHW-A170K
Samsung Wave 578
Samsung Wave M
Samsung Wave Y
Samsung Windows RT
Ativ Tablet
Samsung WP8 Ativ S
Samsung Z
Sharp Aquos Phone Serie
Sharp Aquos Phone Zeta
Sharp RW-T107 NFC Tablet
Sharp RW-T110 NFC Tablet
Sonim XP1301 Core NFC
]Sonim XPand NFC
Sony SWR10 SmartBand
Sony Vaio Fit
Sony Xperia Acro S
Sony Xperia AX
Sony Xperia Ion
Sony Xperia L
Sony Xperia M
Sony Xperia M2
Sony Xperia P
Sony Xperia S
Sony Xperia Sola
Sony Xperia SP
Sony Xperia T
Sony Xperia T2 Ultra
Sony Xperia Tablet Z
Sony Xperia V
Sony Xperia VL
Sony Xperia Z
Sony Xperia Z1
Sony Xperia Z1 Compact
Sony Xperia Z2
Sony Xperia Z2 Tablet
Sony Xperia ZL
Sony Xperia ZR
TazTag TazPad
TazTag TPH-One
The Toughphone Defender
Toughshield R-500
Toughshield T700
Turkcell MaxiPRO5
Turkcell T11/ZTE Racer II
Turkcell T40
Umi Cross
Umi X2S
Vertu Constellation
Vertu Ti
Vodafone Smart 4 Power
Vodafone Smart 4 Turbo
Vodafone Smart III
Xiaomi Mi 2A
Xiaomi Mi3
Xolo X900
Yota Devices YotaPhone
(2014)
Yulong Coolpad 8870 NFC
Zopo ZP998
ZTE Blade II
ZTE GoTa GH800
ZTE Grand X IN
ZTE Kis
ZTE Nubia Z5
ZTE Orbit
ZTE PF200
ZTE R233
ZTE Turkcell
Since 95% of all smartphones sold are equipped with NFC
scanners they can read our RFID tags that allows for a
simple but powerful means of interaction between the
brand and customer.

9. © Strangelove Creatives B.V.
By merely approaching a Loyalty Grid-enabled pack
with a smartphone customers can - without the need
for any apps - instantly collect value-adding benefits
from your brand.

10. © Strangelove Creatives B.V.
Since every pack has an unique and secure ID,
Loyalty Grid can deliver generic or specific rewards for every pack sold.

11. © Strangelove Creatives B.V.
Scan product Gathered data determines reward Customer benefits
Loyalty Grid user journey

12. © Strangelove Creatives B.V.
Loyalty Grid offers four product levels.
Every level adds additional activation and loyalty features
and benefits for the brand and customer.

13. © Strangelove Creatives B.V.
Loyalty Grid's product levels
Base package
Authenticity activation
Brand activation
Upgrade level 1
Personal brand activation
Upgrade level 2
Loyalty activation
Upgrade level 3
Data analysis Trend reports

14. © Strangelove Creatives B.V.
Brand benefits:
- brand knows the location and time when a product has been activated and purchased.
- strengthening brand when customers are certain their product is genuine.
- tracking genuine products allows brands to fight counterfeiting.
Customer benefits:
- 100% certainty that the purchased product is authentic.
- retailer reliability.
Data type: anonymous
Data captured:
- product ID
- time of scan
- location of authentication
Data report:
- authentication activity by location
- authentication activity by time
- geographic product tracing
Base package - Authenticity activation

15. © Strangelove Creatives B.V.
Upgrade level 1 - Brand activation
Brand benefits:
- brand can seed relevant real time content directly to customers at retail.
- brand can seed relevant general offers upon confirmed purchase.
- brand activation creating competitive edge at point of purchase.
Customer benefits:
- get relevant brand and product information and offers when it matter the most.
- get relevant brand and product ratings and reviews when it matter the most.
- adding unprecedented value to the shopping experience creating brand affinity.
Data type: anonymous
Data captured:
- location of purchase confirmation
- content seeded
- content engaged
- conversion
Data report:
- activation converted to purchase
- map sales and trace product/retailer performance
- customer interest
- customer engagement
- customer information requests

16. © Strangelove Creatives B.V.
Upgrade level 2 - Personal brand activation
Brand benefits:
- brand can seed personalised real time content directly to individual customers
- brand can seed personalised real time offers directly to individual customers
- personal support service related to product purchased
Customer benefits:
- personal offers
- personal service
- can control how to connect and interact with the brand
Data type: personal
Data captured:
- customer name
- customer age
- customer gender
- customer email
- customer preferences
Data report:
- individual activation converted to purchase
- map individual sales and trace who has purchased a product and where.
- map individual customer interest
- map individual customer engagement

17. © Strangelove Creatives B.V.
Upgrade level 3 - Loyalty activation
Brand benefits:
- increased brand affinity and loyalty
- one-on-one relationship with the customer
- tailor-made customer relationship solutions
- unprecedented access to detailed customer data
Customer benefits:
- personalised benefits and rewards for every purchased product
- personal loyalty program
- customer feels exclusive
- increased brand loyalty gives access to unprecedented benefits over time.
Data type: personal (with opt-in)
Data captured:
- personal purchase history
- personal brand affinity and loyalty
- insights into personal opinion
- brand - customer dialogue
Data report:
- purchase and brand loyalty trends down to individual level
- quantitate and qualitative analysis of how personal offers generate conversion

18. © Strangelove Creatives B.V.
Data analysis & Trend reports
All data that's generated when customers interact with a brands' product is captured
and stored by Loyalty Grid.
The sales and activation data can be hosted either by Loyalty Grid or at the brand’s HQ.
All data stored is encrypted and stored in a secure data / server environment protecting
both the customer and the brand.
Loyalty Grid's subscription service deliver trend reports and live data that will help
brands to customise offers and campaigns to increase sales and brand loyalty.

19. © Strangelove Creatives B.V.
Setting up Loyalty Grid
Research, design and brand adaptation
Total cost related to Loyalty Grid activation of your brand / product.
Pack and process configuration + amount of packs activated with RFID
Level of Loyalty Grid tool: basic > upgrade 1, 2, 3
Subscription on data hosting and reporting

20. © Strangelove Creatives B.V.
SCAN TO ACTIVATE
We've built Loyalty Grid to be as flexible as possible, so it can meet different brand needs and maximise ROI.
To better understand how the platform can serve your brand and award your customers we would like to invite you
for a discussion. Here we can describe you the platform in more detail, how your products can be activated with RFID
tags and learn what subscription level would best benefit your brand.
This will help us in creating a tailor-made Loyalty Grid package that will fit with your brand vision, marketing strategy
and sales strategy.
Beast Regards,
Martin Palamarz
Strategy director / partner
How do we go on from here?

21. simplicity works
STRANGELOVE
In a complex world
we simplify
to grow your business.
www.strangelove.nl
Loyalty Grid is a subsidiary of Strangelove Creatives BV.