Presented during the NEU Psychology Congress 2010

1. TheThe
FFACEBOOKACEBOOK &
TTWITTERWITTER
Phenomenon
Slides Created By:
MR. CLARENCE G. APOSTOL
Guidance Counselor, Mapua Institute of Technology, Manila

2. Phenomenon (fi-nom-uh-non)Phenomenon (fi-nom-uh-non)
-noun
1. a rare or significant fact or event
2. something that is impressive or
extraordinary

3. What is Social Networking?
• Refers to a web service that enables you to
connect with people who share similar or
professional interests.
• Members are connected to each other as friends,
friends of friends, and so on.
• Social networkingSocial networking is one of the Web’s most
popular pastimes, with sites such as Facebook
and MySpace boasting over 100 million members
each.
Source: (McFedries, 2009)

4. Two reasons why people use socialTwo reasons why people use social
networking sites:networking sites:
1.1. Social networkingSocial networking sites are an easy and
convenient way to keep tract of what is going
on the lives of friends, family, and colleagues,
particularly people that you do see regularly.
2.2. Social networkingSocial networking sites are way to expand your
circle of friends, acquaintances, and business
you can usually see and connect with the friends
of your existing friends.
• Source: (McFedries, 2009)

5. Top 5 Social Networking Websites 2010Top 5 Social Networking Websites 2010
(Source: http://social-networking-websites-review.toptenreviews.com/ 9-22-2010(Source: http://social-networking-websites-review.toptenreviews.com/ 9-22-2010
Top 1Top 1
Top 2Top 2
Top 3Top 3
Top 4Top 4
Top 5Top 5

6. DiscoverDiscover
FACEBOOKFACEBOOK

7. Discover Facebook
• FACEBOOKFACEBOOK (www.facebook.com) is one of the
most popular social networking sites on the Web
with over 500 million users500 million users worldwide (Kristin
McGrath, USA Today,July 22, 2010).
• Facebook started in February 2004started in February 2004 as a tool
for connecting students at Harvard
University and then to high school students.
• Last 20062006 Facebook was opened to anyone
over the age of 13age of 13 (McFedries, 2009).

8. The CreatorThe Creator
• Facebook was founded
by Mark ZuckerbergMark Zuckerberg
with his college
roommates and fellow
computer science
students EduardoEduardo
Saverin, DustinSaverin, Dustin
MoskovitzMoskovitz andand ChrisChris
Hughes.Hughes.

9. Components of FacebookComponents of Facebook
• Sign UpSign Up
• Personal ProfilePersonal Profile (Personal Information, Photo,
Groups, Class Schedule, Wall)
• Make friendsMake friends (Who can be friends?; friend finder)
• Groups of GroupsGroups of Groups
• EventsEvents (Groups and individual Facebook users can create,
post and invite others to events)
• Work with applicationsWork with applications (add photos, video, notes,
profiles, games etc.)
• SettingsSettings (account settings and private settings)

10. Components of FacebookComponents of Facebook
• Facebook MessagesFacebook Messages
– Internal e-mail-type component of Facebook
• Messages can be sent from any Facebook user to
another, regardless of school or friend status
–““Poke” FeaturePoke” Feature
• This feature sends a message via Facebook to another
user stating that he or she has been “poked” by that
person, then the option to “poke” back is provided
• There is no specific purpose to the “poke”
• Considered flirting by some, or simply a joke between
friends

11. Components of FacebookComponents of Facebook
• The Facebook “Wall”The Facebook “Wall”
– Each individual and group profile can have a wall
– Essentially a message board where other users
can post public messages on a user’s profile
– Can be edited by the person whose profile the
message is posted
– The message writer’s Facebook picture appears
next to their message

12. Components of FacebookComponents of Facebook
• Photo Features:Photo Features:
– Profile PhotoProfile Photo
• Appears on the user’s profile page, attached to
messages and other things the user does on Facebook
– My Photo PageMy Photo Page
• Allows the user to post “albums” of pictures
• The user can label the people in the pictures and
provide descriptions of what is occurring in the picture
• The user can also “tag” the people in the picture, which
ties the image to that user’s profile in an additional
photo section

13. Other Components of FacebookOther Components of Facebook
• AdvertisementAdvertisement: can be purchased by
students or corporations
• Generates revenue for Facebook
• Pulse PagePulse Page
• Has Top Ten lists generated from the
Facebook community and other trend
driven features

14. Facebook: The GoodFacebook: The Good
RR--each out.each out. Locate friends from home, high school, and other
places who you have lost touch with
II--t’s FREE!t’s FREE!
GG--ain knowledge and confidence in school.ain knowledge and confidence in school. Find students
enrolled in your classes to form study groups and
socialization.
HH--elpful for Business.elpful for Business. Facebook is a great opportunity for
businesses to make their products known
TT--housands of groupshousands of groups.. Can help you find others who share
your interests, hobbies, major, etc.

15. Facebook: The BadFacebook: The Bad
• Procrastination ToolProcrastination Tool
– Most students who use Facebook state that it can
serve as a distraction from school work and other
responsibilities
• Feeling of “safe” and “private” playgroundFeeling of “safe” and “private” playground
for studentsfor students
– In fact many people other than students can
access Facebook profiles

16. Facebook: The UglyFacebook: The Ugly
• Internet StalkingInternet Stalking
– Personal information such as address, phone
number and class schedule can provide many tools
to individuals interesting in keeping tabs on
someone
• Incriminating and questionable photos taggedIncriminating and questionable photos tagged
to your profile by you or othersto your profile by you or others
– Schools and police may use as evidence
– Can be used by employers who are interested in
background information

17. What should I do?What should I do?

18. BE SMART!BE SMART!
–SSECURITY. Don’t post information you would not be comfortable with
strangers having access
–MMANAGE CONFIDENTIALITY.ANAGE CONFIDENTIALITY. Don’t post information that you would not
want your mom, your teachers, the police, or other to see
–AAUDIENCE DIVERSITYUDIENCE DIVERSITY. Think about how something could be interpreted,
or misinterpreted by others. It might seem like a joke to you and your
friends, but could be seen as serious by others
–RRECOGNIZE THE VISIBILITY OF YOUR POSTS.ECOGNIZE THE VISIBILITY OF YOUR POSTS. Don’t be afraid to edit or
delete things posted to your wall or photos tagged by others
–TTAKE PRECAUTIONS. Take care before you share online. In an open
community of sharing, you should observe commonsense boundariescommonsense boundaries. As
President Obama warned students in his September address to schools,
"be careful what you post on Facebook.

19. What should I do?What should I do?
• Utilize Facebook’s Privacy SettingsUtilize Facebook’s Privacy Settings
• ThreeThree levels of privacy as well as a custom
setting
1. Blocking feature to keep individuals from being able
to see your profile or contact you
2. Allows you to control who can view your profile and
what aspects of your profile those people can see
3. Features can be turned off, such as the groupie
feature and your wall

20. Things You Should Never Reveal onThings You Should Never Reveal on
FacebookFacebook
1.1. Your Birth Date and Place.Your Birth Date and Place. A study done
by Carnegie Mellon showed that a date
and place of birth could be used to predict
SSS.
2.2. Home Address.Home Address. Greater risk of physical
and identity theft.
3.3. Confessionals.Confessionals. You may hate your job; lie
on your taxes; or be a recreational user of
illicit drugs.

21. Microblog withMicroblog with
TWITTERTWITTER

22. About Twitter…About Twitter…
• Created by Jack Dorsey,Jack Dorsey, an
American software
architect and
businessperson .
• MIT's Technology Review
named him (in the
Technical Review 35(TR35)
as an outstandingoutstanding
innovatorinnovator under the age of
35.
• Started March 21, 2006
Twitter co-founders Evan Williams,
Jack Dorsey, and Biz Dorsey

23. About Twitter…About Twitter…
• Twitter (www.twitter.com) is a service that enables
you to create your own page for microblogging,microblogging, a
form of blogging where each post is a very short
message (McFedries, 2009)
• All messages have limit of 140 characters140 characters (Answer to
the basic question “What are you doing?”What are you doing?”
• This means that many people use Twitter as a kind of
short-form diary to post constant updates- called
TWEETSTWEETS- about activities.
• Use twitter to point out other interesting web sites
and to send direct messages to other twitter users.
Source: (McFedries, 2009)

24. The benefits of twitterThe benefits of twitter
• TwitterTwitter is also a community that has millions of
users, some of whom will be friends, family,friends, family,
colleagues, or simply peoplecolleagues, or simply people you find interesting.
• If you want to see the tweets that another Twitter
user posts, you must followfollow that person.
• Twitter is also useful as a conversational tool. If a
person you are following posts a tweettweet that you
find interesting or useful, you can sendsend that
person a replyreply to the tweet.
• Source: (McFedries, 2009)

25. The Benefits Of TwitterThe Benefits Of Twitter
1. Follow the News
2. Get Better Customer Service (customer
complaint)
3. Ask for Help ( e.g. How much RAM should I get
for my new MacBook?")
4. Promote Your Work/Company
5. Keep Up with Friends
6. Meet Celebrities
• Source: (Douglas, Nick, PC Magazine; Sep2009, Vol. 28 Issue 9, p1-1, 1p

26. Understanding the Psychology of TwitterUnderstanding the Psychology of Twitter
byby Moses Ma, Psychology Today, March 27, 2009
• Clearly, feeling connected to people via Twitter helps to fulfill some of this need to belong
and feel cared about.

27. Understanding the Psychology of TwitterUnderstanding the Psychology of Twitter
by Moses Ma, Psychology Today, March 27, 2009by Moses Ma, Psychology Today, March 27, 2009
• An even higher level of need, related to
self-esteem and social recognition, is also
influenced by Twitter.
• Twitter allows normal people to feel like
celebrities. At its worst, Twitter is an
exercise in unconditional narcissismunconditional narcissism –
the idea that others might actually care
about the details of our daily lives.

28. Differences Between Facebook &
Twitter
Source: Curt Tagtmeier, Information Today, September 2010 Issue
FACEBOOKFACEBOOK TWITTERTWITTER
METHODS OF
COMMUNICATION
Passive Active (talk to people on
the social network emerges
as much more
conversational)
ISSUE OF PRIVACY Paramount to the users Everything is public
SERVICES Gives you friends Gives you followers
FUNCTIONS (flexible
and versatile)
Upload pictures, videos, games,
applications to your profile; embed
videos from YouTube; and post
calendar events.
Only allows for text, more
text, and even more text
with links.

29. Social Networking Etiquette:Social Networking Etiquette:

30. Social Networking Etiquette:Social Networking Etiquette:

31. Social Networking Etiquette:Social Networking Etiquette:

32. Social Networking Etiquette:Social Networking Etiquette:

33. Facts: Twitter and FacebookFacts: Twitter and Facebook
• Twitter and Facebook stir up feelings, opinions,
and experiences in just about all of us.
• Some love Twitter or Facebook more than life
itself, while others merely have a passing fancy in
these services.
• Regardless of the level of involvement, there is
no denying the immense popularity of Facebook
and Twitter.
• Source: Curt Tagtmeier, Information Today, September 2010 Issue

34. Facts: TwitterFacts: Twitter
• In July, many websites
reported that basketball
player Lebron JamesLebron James
(Miami Heat) began a
Twitter account just
days before he
announced his free
agency destination.
• He drew 150,000150,000
followers in 7 hoursfollowers in 7 hours.

35. Facts: FacebookFacts: Facebook
• Pop sensation
Lady GagaLady Gaga
became the first
person on
Facebook to reach
10 million fans.10 million fans.

36. References:
• Bradley, T. (December 2009). Protect your privacy on facebook and twitter. PC World,
27, 12, pp 110-112.
• Dumenco, S. (January 2010). Be honest: what's your real twitter and facebook.
Advertising Age, 81, 2, pp 14-14.
• Edwards, C. (2008). Turn on, tune out: Facebook, twitter and youtube. Engineering &
Technology, 3, 12, pp 84-85.
• McFedries, P. (2009). Internet simplified: visual read less, learn more. Indianapolis, IN,
US: John Wiley & Sons, Inc.
• Null, C. ( Aug2009). How to avoid facebook & twitter disasters. PC World, 27, 8, p97-103.
• Swartz, J. (August 2010). Time spent on facebook, twitter and youtube grows. USA
Today.
• Tagtmeier, C. (September, 2010). Facebook vs. twitter. Computers in Libraries, 30, 7, pp
6-10.
• Weimann, G. (2010). Terror on facebook, twitter, and youtube. Brown Journal of World
Affairs, 16, 2, p45-54.