Reaching new global audiences - Nottingham's World Expo showcase: Emma Leech, Director of Communications and Marketing, University of Nottingham
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PR, events and stakeholder relations project with global impact, The University of Nottingham's Shanghai Expo project set new benchmarks in international communications and generated unprecedented ROI for the University. The campaign won Gold at the 2011 Heist Awards for Best Business / Community Engagement Campaign.
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Reaching new global audiences - Nottingham's World Expo showcase: Emma Leech, Director of Communications and Marketing, University of Nottingham
- 1. Reaching new global audiences — Nottingham’s World Expo Showcase
- 3. The University of Nottingham in Malaysia Founded in 2000 and ranked amongst the country’s elite
- 4. The University of Nottingham Ningbo First foreign university to establish a full university campus in China (in 2005)
- 5. Our marcomms toolkit is global
- 7. Digital trends and statistics by country UK USA Brazil China India Malaysia Singapore Internet penetration 82.5 % 76.3 % 37.8 % 31.6 % 6.9 % 64.6 % 77.8 % Average time online per week 22 hours 21 hours 16 hours 23 hours 10 hours 20 hours 23 hours % of people using internet for… Email Computer Mobile device 86 % 52 % 87 % 66 % 78 % 51 % 67 % 33 % 39 % 45 % 86 % 36 % 85 % 57 % Social networking Computer Mobile device 51 % 46 % 50 % 44 % 55 % 39 % 52 % 39 % 27 % 36 % 69 % 36 % 56 % 48 % Knowledge/education Computer Mobile device 34 % 20 % 34 % 24 % 46 % 30 % 49 % 25 % 22 % 31 % 54 % 21 % 45 % 30 % Planning and organising Computer Mobile device 20 % 20 % 18 % 26 % 21 % 21 % 22 % 20 % 10 % 14 % 21 % 17 % 26 % 27 % Average number of ‘friends’ 164 178 231 67 72 233 183 Most ‘important’ activities (SNS = social networking) (K&P = knowledge & planning) Email (47%) SNS (24%) Admin (7%) Email (53%) SNS (17%) Admin (9%) Email (59%) SNS (17%) K&P (10%) SNS (28%) Email (19%) Interests (13%) Email (48%) SNS (36%) K&P (13%) Email (49%) SNS (24%) Admin (6%) Email (54%) SNS (21%) Interests (6%) Most popular SNS Facebook Facebook Orkut RenRen Orkut Facebook Facebook
- 12. Research
- 13. Target audiences
- 15. Press releases
- 16. Collateral
- 17. Challenges
- 21. Lessons
- 22. Thank you for listening emma.leech@ nottingham.ac.uk
Hinweis der Redaktion
- Universities have been making videos for years to promote recruitment etc YouTube gives a platform for much easier distribution, to a wider audience … without the costs of burning DVDs and postage to send them to a narrow audience
- And increasing amount of international coverage
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- Universities have been making videos for years to promote recruitment etc YouTube gives a platform for much easier distribution, to a wider audience … without the costs of burning DVDs and postage to send them to a narrow audience
- Universities have been making videos for years to promote recruitment etc YouTube gives a platform for much easier distribution, to a wider audience … without the costs of burning DVDs and postage to send them to a narrow audience
- Universities have been making videos for years to promote recruitment etc YouTube gives a platform for much easier distribution, to a wider audience … without the costs of burning DVDs and postage to send them to a narrow audience
- And increasing amount of international coverage
- Students and staff can be our biggest advocates NSS - because results have a direct and rapid influence on our league table standing Relationship with students from day one will help them to become advocates as alumni
- Universities have been making videos for years to promote recruitment etc YouTube gives a platform for much easier distribution, to a wider audience … without the costs of burning DVDs and postage to send them to a narrow audience
- Universities have been making videos for years to promote recruitment etc YouTube gives a platform for much easier distribution, to a wider audience … without the costs of burning DVDs and postage to send them to a narrow audience