1. How Bring Your Own Device technology
is enhancing collaboration in face-to-face
meetings
CIPR Inside Conference 7th November

2. What is BYOD?
Why is it relevant to Internal Events?
The ROI of BYOD
Overcoming Challenges, Maximising Opportunities
Conclusions
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3. What is BYOD? – the opportunity
• A company car scheme for technology
• 80% of employees will be enabled by 2016 – 15%
already use BYOD even if a company doesn’t allow it
• 70% of smartphones belong to users – potential for cost
saving for IT – device cost, data costs, management.
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4. What is BYOD – the challenges
• Security of corporate and individual data
• Loss of control for IT
• Increasing complexity
• IT support paradigm changes
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5. Our experience
• 300 events a year on iPad, iPod
Touch, Blackberry, iPhone and Android phones since
2010
• Events are a great place to start BYOD
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6. How organisers are harnessing
BYOD for events
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7. Overview of BYOD solutions
Agenda/ logistics
Digital Alerts/ Information
Assistant Networking
Access/ tracking
Audience Interactive
Engagement Content
Powerful collaboration Dynamic/ personalised
Playful, interactive learning. information
Portable experiences
Augmented Reality
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8. How are you using technology
currently?
How many events have you How many events have you For what proportion of your
used interactive tech for? used iPads for? events are iPads considered?
• Evaluating it for 1st event • Evaluating iPads for a 1st • Less than 10%
• 1 event event • Between 10 & 50%
• 2-10 events • 1 event • More than 50%
• 10 plus events • 2-10 events
• 10 plus events
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9. Return on Investment
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10. How not to…
Deliver ROI through BYOD
“My event looks
boring...
it needs a lift”
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11. How not to…
Deliver ROI through BYOD
“I want us to
appear
cutting edge”
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12. How not to…
Deliver ROI through BYOD
“I went to dinner with
someone who tried it”
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13. BYOD: 4 dimensions of value
A CCELERATE DECISION-MAKING
B UILD COMMITMENT
C REATE CONNECTIONS
D EEPEN UNDERSTANDING
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14. Working with sponsors – 3 core challenges
“Too distracting” “Too risky”
“Too complicated
/ techie”
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15. Evolution of housekeeping
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16. Evolution of housekeeping
“Please switch mobile
phones off” 2005
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17. Evolution of housekeeping
“Please switch mobiles
to silent” 2008
2007
2006
2005
2004
2003
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18. Evolution of housekeeping
“For those who are
tweeting, the #tag is…” 2012
2011
2010
2009
2008
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19. Too techie
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20. The Technology Landscape the fastest
growing
group of iPad
users is the
over 65s
3 key predictions for technology
Tablets will 10% of online
BYOD
become core friends will be
Takes Off
technology non-human
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21. Too risky
Network/ Scope/
infrastructure scope creep
Integration with
Security
the event
The biggest risk is that nobody uses it…
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