Roger Walton, VP EMEA at X-IO Technologies spoke at the CIO Event, March 2013

1. X-IO Technologies
Balancing Performance & Reliability
20th March 2013
Gavin McLaughlin
Solutions Development Director
X-IO International

2. Who are X-IO?
• Enterprise Storage vendors since 1997
• Former division of Seagate – charged
with designing zero touch, high
performance storage from hard drives
• Over 7,000 ISE units installed
• Already proven in 28 of Fortune 100
• Based in Colorado, US with offices in
EMEA and Asia
• Focused on next generation of highly
available storage with seven year duty
cycles
X-IO Technologies – Confidential

3. Global Customers
3
X-IO Technologies – Confidential

4. Gavin McLaughlin
• 26 Years in IT Industry
• Focus on helping organisations build
solution stacks with enterprise storage
• Based in UK but international focus
• Speakers at many events and
conferences and author of storage
marketplace change press
• Currently focused on helping customers
cut through the hype and marketing
around high performance storage
X-IO Technologies – Confidential

5. State of the Market
X-IO Technologies – Confidential

6. The Storage Market is Evolving
2008: Applications are being
starved of performance by
SAN controllers. Storage
teams in control.
2012: The fight back
by the applications,
Oss and Hypervisors
is out there. Storage
should focus on its
core strengths and not
just vendor lock-in
6
X-IO Technologies – Confidential

7. Market Clarity
How clear are you about the benefits offered by flash-only arrays vs.
traditional HDD arrays?
80%
70%
60%
50%
40%
30%
20%
10%
0%
Total 1001-3000 employees
More than 3000 employees
Financial services Manufacturing distribution and transport
Retail, Other commercial sector
Very unclear Quite unclear Quite clear Very clear There are no benefits
X-IO Technologies – Confidential

8. Clear Confusion
What are the three main differences between flash-only arrays and
hybrid (mixed flash and hard disk) arrays?
Size Sector
More than Retail, distributi Other
1001-3000 Financial
Total 3000 Manufacturing on and commercial
employees services
employees transport sector
Flash-only arrays are faster 76% 78% 74% 76% 80% 72% 76%
Flash-only arrays use less 75% 72% 78% 64% 68% 84% 84%
power/cooling
Flash-only arrays take up less 60% 60% 60% 52% 60% 56% 72%
space
Flash-only arrays are more reliable 40% 40% 40% 32% 40% 52% 36%
Flash-only arrays are easier to use 21% 18% 24% 32% 28% 12% 12%
than Hybrid
Flash-only arrays cost the same as 16% 20% 12% 20% 12% 24% 8%
Hybrid arrays
Other (please specify) 0% 0% 0% 0% 0% 0% 0%
There are no major differences 4% 4% 4% 8% 4% 0% 4%
X-IO Technologies – Confidential

9. Barriers to solving problems
What are the biggest barriers about purchasing and implementing
High Performance storage?
Size Sector
1001- More than
Retail, Other
3000 3000 Financial
Total Manufacturing distribution commercial
employee employee services
and transport sector
s s
Cost 75% 74% 76% 68% 76% 68% 88%
New & unproven 56% 58% 54% 56% 64% 44% 60%
Validity of claims 27% 20% 34% 28% 28% 40% 12%
Complexity 24% 30% 18% 28% 16% 28% 24%
Yet another silo 11% 10% 12% 16% 12% 8% 8%
Unknown vendors 7% 8% 6% 4% 4% 12% 8%
X-IO Technologies – Confidential

10. Achieving the Best of Both Worlds
Balancing Cost, Growth & Risk
Traditional High
Enterprise Performance
HDD Storage Flash Storage
Strengths Strengths
Price I/O Performance
Proven Technology Low Latency
Low Risk Low Power*
Weaknesses Weaknesses
Latency Finite Lifetime
Perceived Reliability Mixed workload ability
Density / Scale Cost
X-IO Technologies – Confidential

11. Achieving the Best of Both Worlds
Balancing Cost, Growth & Risk
• Only real-
Traditional High
time Hybrid
Enterprise Performance
Storage
HDD Storage Real-Time Flash Storage
available
Hybrid • High
Hard Drives for… Storage Flash Drives for…
Capacity
Performance
Low Latency
Sequential Workloads Balanced Random Workloads • Low Power
Longevity Performance Footprint • True
Cost Balance of
Reliability Cost, Risk &
Growth
• Unique 5
year inclusive
warranty
X-IO Technologies – Confidential

12. What’s the ideal solution ?
Which of the following is the most ideal storage solution for your
business?
80%
70%
60%
50%
40%
30%
20%
10%
0%
Total 1001-3000 employees
More than 3000 employees
Financial services Manufacturing distribution and transport
Retail, Other commercial sector
Mix of hard disk & enterprise grade flash with real-time tiering of data
All hard disk based, with SSD cache
All flash based, enterprise grade
All hard disk based
All flash based, consumer grade
X-IO Technologies – Confidential

13. Performance where it’s needed
Intelligent Hyper ISE
Storage with
Element CADP
High
Availability
Consistent Scale-Out Accelerated
Performance Management Performance
Delivering Delivering
Zero-Touch
Highest IOPs in
Risk Reliability SSD performance
the Storage Growth
Cost
with low cost, TCO
marketplace and operational
with HDDs simplicity
X-IO Technologies – Confidential

14. The X-IO Effect
Reduced virtualisation support calls by
Large Housing Association
80% with capex spend at less than 70%
UK
of incumbent storage vendor
Industrial Manufacturer Reduced SAP Transaction times by 90%
Germany with an investment of $100,000
Reduced “close of business” time from 4
Retail Banking ISV
hours to 40 minutes and changed
EMEA
storage footprint by 93%
Cloud Services Provider Increased I/O performance by 25x and
UK improved VM deployment speed by 20x
X-IO Technologies – Confidential

15. Storage is all about Balance
• Hard drives are far from dead
 Capacity where it’s needed
• Flash is a tool, not a solution
 Activity based tiering can be dangerous – Use real time IO analysis
• The storage marketplace is changing
 Storage should provide performance and reliability – not whistles and bells
• Look at 5 year TCO, not just acquisition price
 Also balance £/GB and £/IOP – Not mutually exclusive
X-IO Technologies – Confidential

16. THANK YOU
Gavin McLaughlin
+44 7973 264246
gavin@x-io.com