Adam Eaton, Director at Equinix - Creating the right application architecture for your business
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Adam Eaton, Director at Equinix spoke at the CIO Event, March 2013
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Adam Eaton, Director at Equinix - Creating the right application architecture for your business
- 1. Creating the Right Application Architecture for your Business
- 2. Our Credentials 2
- 3. Where Global Business and Growth Connect Enabling you to keep pace with the rapid expansion of the digital marketplace • The widest network-neutral footprint – 31 strategic global markets • The strongest balance sheet in our industry* – $1.895 billion in annualized revenues – $547 million cash, cash equivalents & investments – $4.4+ billion investment in capacity 2007-2012 • The most dynamic ecosystem in the industry – 4,000+ global customers – 58% of our revenue comes from customers deployed across multiple regions *As announced on Q4 2012 results call, and as filed on Form 8K, on February 13, 2013. Excludes the impact from the sale of 16 IBX data centers to 365 Main as announced on 9/4/12. 3
- 4. Reach Customers Around the World Market Challenge Expanding addressable market; ensuring consistent performance for global customers Equinix Advantage Asia • 6 metros • 250+ available networks Americas • 15 metros • 450+ available networks EMEA • 10 Metros • 375+ available networks 4
- 5. Creating the Right Application Architecture for your Business 5
- 6. Are You Focused on Your End-Users? Both business and end-user expectations are continually increasing CxOs want A new business model for consuming IT resources High end-user satisfaction and adoption End-users expect Rich application services More speed and higher reliability Anytime/anywhere access Ease of use Greater innovation A high quality online experience At least what they have at home 6
- 7. Application Performance Matters Market Challenge BUSINESS CRITICALITY Delivering application performance to meet customer expectations Impact Right performance for each application Higher user satisfaction Increased adoption, Best Effort Priority Real-Time Proximity customer loyalty, and >100ms <100ms < 50ms < 5ms >2000km < 2000km < 500km < 50km revenue LATENCY SENSITIVITY Performance matters for end user experience 7
- 8. Your Application Performance Drives Your Revenue “Users really respond to speed. A half of a second delay caused revenues to drop by 20%.” — Google Poor Performance Slows adoption Reduces user satisfaction Decreases revenue and market share Creates a negative brand image 8
- 9. Network Traffic is Exploding Global IP Traffic Global Mobile Traffic 10.8 110 Exabytes Exabytes per Month per Month 30.7 0.6 2011 2016 2011 2016 Source: Cisco 9
- 10. Users are Constantly Connected 70% of Internet users will have 5 or more devices, with ~15 billion devices added over the next 3-5 years 3,000 Global Internet Device Sales 2,500 Tablets (millions) 2,000 We are here 1,500 Smartphones 1,000 500 Personal Computers 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E Source: Kleiner Perkins and BI Intelligence 10
- 11. “There’s an App for that” Apps are changing how we live and work; the market is doubling each year Global Mobile App Revenue 30.0 25.0 20.0 Total Revenue ($ billions) 15.0 10.0 Mobile Apps 5.0 0.0 2008 2009 2010 2011 2012 2013 2014 Source: Gartner 11
- 12. The Old Way of Delivering IT Serving the World from One Central Location 1 2 3 4 1. Headquarters Experience – Users located in close proximity to where applications are hosted experience good application performance 2. Branch Office Experience – Still positive end-user experience, but certain applications may be impacted 3. Remote Office Experience – Negative end-user experience because of distance from application delivery 4. Kill-Me-Now Experience – Users find it very difficult to do their jobs 12
- 13. Focus on Quality of Experience (QoE) Poor application performance impacts your employees, customers, and partners 13
- 14. What if… …your IT architecture enabled you to… Become more agile Realize better performance Become more cost-efficient Choice Speed Reliability Applications Flexibility Speed-to-market Scale Security • Quickly adapt to business needs • Higher application performance • Improve integration Networks • Stay in control through greater • Improve the end-user experience • Efficiently consolidate supplier choice • Improve scalability and availability • Cloud-enablement • Directly connect to the partners • Meet critical security and • Leverage increased supplier and services you need compliance objectives choice Data • Transition CapEx to OpEx Attain more control over applications, networks, and data 14
- 15. Move to a Distributed, Global Architecture All Users Get a Headquarters Experience Old Way Long routes Choke points Fault prone Service variability Variable QoE New Way Optimized routes Fast throughput Resilient Consistent service Higher QoE 15
- 16. The Path to Better Application Performance Identify and Locate Your Users: Include customers and partners as well as employees Establish Application Requirements: Determine the performance characteristics of the applications your users depend on Optimize Your Network: Deploy network performance hubs (NPHs) on an optimized backbone Distribute Your Applications: Locate applications within their required service radius Optimize Service Consumption: Consider a variety of IT delivery methods, including public and private clouds, managed services, and SaaS-based vendors 16
- 17. Equinix-on-Equinix and the Cloud-Enabled Enterprise 24
- 18. Opportunities of the Cloud • Cloud gives Enterprise IT new choices: – Applications – Compute power – Storage • Cloud enables innovation • Hybrid Cloud is where we are headed 26
- 19. Cloud is Still in the Early Innings Workloads are moving away from on-premise environments Cloud - Today How can Enterprises cross the Chasm? e=Morgan Stankey research estimates. Source:IDC, Morgan Stanley Research 27
- 20. The Cloud-Enabled Enterprise Enterprise Private Cloud Integrate & Leverage Cloud Services STEP 3 -Assemble a solution within our ecosystem Leverage direct access Benefits to public Reduce capital expenditures cloud service Maximize supplier choice providers Optimize performance Evolve into a less complex, lower cost, more Public Cloud reliable and higher performance environment Providers Enterprise Private Cloud Enable the Enterprise Cloud -Tie into Network Performance Hubs STEP 2 Deploy key Performance Improvement Applications 40% less variability in end-to-end transit time to an 15% faster page load times Enterprise 80% reduction in downtime Private Maximize performance for business-critical Cloud and latency sensitive applications. Migrate strategic application work loads Optimize the Wide Area Network -Deploy strategic Network Performance STEP 1 Hubs Optimize TCO Reduction Ranges Network Local Loop elimination at NPH – 15-30% Performance Tier 1 providers only in home markets – 20- by deploying 30% Network Leverage Tier 2 metro providers – 35-60% Performance Applications: private WAN connectivity, public Hubs (NPH) internet, firewall-UTM, VPN connectivity, voice, video and collaboration technologies
- 21. The Catalyst: Network Performance Hubs (NPH) Allows CIOs to easily and inexpensively connect to over 900 network service providers and 300+ Cloud providers available on Platform Equinix Network Services • Local access (direct fiber, private line, Ethernet, etc.) • Long Haul (fiber, TDM, etc.) • IP • VPN connectivity • Voice, video and collaboration services • SIP trunking • CDN • Mobile platform gateways • Internet Connect • Ethernet Connect • Cloud Connect 29
- 22. The “1 - 2 - 3” of Connecting to the Cloud Connectivity options to cloud services Network Performance Hub (NPH) Internet Connect Equinix Enterprise Users Ethernet Connect Direct Connect 30
- 23. What is the Equinix-on-Equinix Program? Equinix operates data centers and network exchanges globally Equinix IT uses our own services to run our business The Equinix-on-Equinix program focuses on areas where the use of our Platform Equinix provides Equinix IT an edge or an advantage The program describes Equinix services that are available to our customers, none are exclusive to Equinix IT 31
- 24. Equinix Hybrid Cloud Development Moved/moving from all on-premise to Hybrid approach Standardized Private Cloud technologies for delivering CPU, RAM and Storage to meet demand Standardized Private Cloud technologies coupled with Public Cloud options to expand on-demand Cloud Management 32
- 25. Q&A Singapore SG3 34
- 26. Thank you! Sydney SY3 35
Hinweis der Redaktion
- This slide is your opportunity to establish credibility and introduce yourself. Based on what Equinix has learned working with cutting-edge digital companies worldwide, you should speak with authority on trends, challenges and solutions.Keep this slide very short. Key message: Equinix is the clear leader among global data center providersDan’s Script: I am proud of my company, and the milestones we have achieved in 10 years.We are the largest network-neutral data center provider globally / operating in over 31 strategic markets.We have the strongest balance sheet in our industry with:$1.895+ billion plus in annualized revenues for 2011$547 million plus cash, cash equivalents & investments, to support a capital-intensive businessOver 4,000 customers including many of the most progressive global businesses Supporting message: Global reachThe largest network-neutral data center provider globallyMore than 7 million sq. ft. across 31 strategic marketsRobust expansion plan Supporting message: Financial strengthWe have the strongest balance sheet in our network-neutral retail colocation industry$1.895 billion plus in annualized revenues for 2012$547 million plus cash, cash equivalents & investments, to support a capital-intensive business28% CAGR 2007-2009We have staying power and the ability to scaleCash flow positive since 2003Since 2007 we have invested over $4.4 billion to create over 7 million sqft of data center space Supporting message: Largest base of happy, growing customers in the industryA world of customer and supplier opportunities in our sites Over 4,000 customers including many of the most progressive global businessesOur great track record of service means happy, growing customers58% of our revenue comes from customers deployed across multiple regions91% of our customers will recommend Equinix (December2009 annual survey)Key message: Equinix is the clear leader among global data center providers
- Key message: Dan’s Script: It’s not about one data center. It’s about connected data centers around the globe.We are everywhere you need to be and moving into markets you will need.We have 90+ Data centers worldwide covering 31 strategic global metro markets.By working with one global partner, you simplify vendor management, billing, scoping, etc. We listen to our customers / and use third party data, e.gTeleGeography to pin point new sites where *you* need to be. Supporting message – Global platform for simplicityVendor management, billing, scoping, etc. are simplified when working with one global partnerSupporting message – The right networks in the right places for performanceEquinix has the bandwidth choice and is strategically located to optimize performance Supporting message – Expansion when you need itReduce the geographic diversity demanded of your IT team by leveraging Equinix as a supporting resourceEquinix’s consistent global infrastructure simplifies your growth pathEquinix has teams around the globe to provide on-site support to address issues and solve implementation challenges
- The traffic is coming!From the dawn of civilization to 2003, the world had only collected 5 exabytes [source]In 2015 we expect to generate over 80 exabytes per month of IP traffic and over 6 exabytes of Mobile traffic [Cisco]Business models are being upended to content with technology and globalizationThe digital divide is reversing as economic power is shifting to the East with Emerging Markets taking center stageThe implication of Equinix: These exabytes need to be housed and connected, and that where Equinix fits in…
- Trend #1: The consumerization of technology70% of Internet users are expected to have 5 or more devices, resulting in 15 billion devices over the next 3-5 years [source]In 2011, “something profound happened” exceeded the number of PCs soldTablet sales should surpass PC sales in the next 2-3 years, and “this naturally changes everything”The implication of Equinix: The desktop of yesterday is becoming more and more virtual with the proliferation of devices
- Trend #2: Re-imagination of everything we do (Mary Meeker & Kleiner Perkins)Apps are revolutionizing how we live our lives and are a $10B market doubling each yearWe listen to music on PandoraWe watch videos on YouTubeWe communicate with TwitterWe make payments using SquareWe socialize using FacebookWe hire using Linked In…The implication of Equinix: These companies, more often than not, are our customers and require highly reliable global data center capacity fast
- Slide 8 – Script NotesWhat would greater control of your infrastructure deliver to your business?By optimizing your infrastructure within Platform Equinix, you stay in control by selecting the suppliers who can best serve your needs, driving performance up and costs down. By enabling centralized cloud deployment, you utilize resources more effectively to drive higher uptime and availability and improve cost-efficiency.The result? You are no longer locked in to a single service provider relationship constraining these cost and performance benefits. As you increasingly leverage greater choice and control, your business gains the flexibility and speed-to-market it needs to meet crucial network, application and business data demands.
- Platform Equinix enables a global, distributed service delivery architectureThis is an open model, particularly, in the top tier which can include Biz Suite or a "bring your own datacenter”
- Hyperlinks have been added for “FrameWork”, “Application” and “Service Migration Dates”1) The sequence is to start with “Service Migration Dates”. This is the Nirvana of managing the programme and diagrammatically demonstrates the functionality but does not labour on the pain involved in getting to this point.2) Depending on the audience and whether “Application Complexity Analysis” is required, the next steps are from left to right starting with “Framework” and then “Application” through each stage3) The final step is “Migration Execution” => “Framework”. At this point it provides an overview of the typical inputs from 3rd parties and validates the “Task Repository”Dean Riach – 07th July, 2009
- LegacyOne-size(or brand)-fits-all deployments to on-premise standardized platformsNo ability to expand on-demandDeployment timelines of up to 6 weeks when procurement requiredEvolvedOptions to deploy on-premise or hosted cloud providersAbility to expand on-demand when required with little to no delayAbility to expand on-premise for longer lasting services in ‘production like’ environments