CIM Summit: The Changing Face of Marketing - UNILAD, Kevin Tewis-Allen
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UNILAD's Kevin Tewis-Allen describes the features and requirements of successful B2C agile marketing.
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Dara joined Twitter in November 2012 initially heading up the sales team. Previously he worked at Google for five years overseeing key agency relationships for YouTube and Display.
Prior to Google, he worked in in the TV media market, leading teams initially at Flextech Television and later Eurosport.
He’s married with two girls, a dog called Dave, lives in Beaconsfield, plays golf badly, cycles slowly and is addicted to TV boxsets.CIM Digital Summit 2016 - Twitter: Dara Nasr's Presentation
CIM Digital Summit 2016 - Twitter: Dara Nasr's PresentationCIM | The Chartered Institute of Marketing
Chris is the Director of Consultancy for Aquila Insight, focussing on driving business growth through strategy development and alignment of Big Data, Analysis, Tech and Customer Experience.
Before Aquila, Chris spent 18 years working for Boots, Egg, Capital One, National Express, and most recently, as the Global Director of CLTV (Customer Lifetime Value) Strategy & Planning for Sony Mobile.
Starting life initially as an analyst of customer behavioural data, before ultimately moving to lead major CRM teams, Chris’ focus has always been on understanding both the business and customer need, and delivering an approach that blends these to create commercial growth.
Within his most recent role at Sony, Chris and his team led a joined up cross channel customer life stage programme, supported the development of a big data architecture, implemented commercialised customer satisfaction modelling and focus area development, and integrated a full end of end analytics unit. He was also responsible for One Sony Europe, looking to create a more joined up customer experience across the Sony group.CIM Digital Summit 2016 - Aquila Insight: Chris Dobson's Presentation
CIM Digital Summit 2016 - Aquila Insight: Chris Dobson's PresentationCIM | The Chartered Institute of Marketing
Maria joined CIM in March 2016 taking responsibility for CIM’s Marketing, Product, Public Affairs and Digital activities.
Previously Maria was Marketing Director at PDSA and prior to this Marketing Director for National Express Group. Her experience spans a range of businesses in Travel, Transport, Retail, Automotive and Not for Profits with high profile brands such as TUI, Thomsonfly.com, Virgin Trains, Nissan and Dunlop.
Maria is an experienced Director, having worked across a range of disciplines including marketing, sales, e-commerce, customer experience and PR. She has led a number of brand and digital transformations.
She believes in combining customer focus with great marketing to grow businesses and deliver brilliant customer experiences.CIM Digital Summit 2016 - CIM: Maria Heckel's Presentation
CIM Digital Summit 2016 - CIM: Maria Heckel's PresentationCIM | The Chartered Institute of Marketing
Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, a Course Director for the CIM and a lecturer at Imperial College and Cranfield School of Management. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2016). Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Accenture.CIM Digital Summit 2016 - Target Internet: Daniel Rowles' Presentation
CIM Digital Summit 2016 - Target Internet: Daniel Rowles' PresentationCIM | The Chartered Institute of Marketing
George is a Founding Partner of The Brooklyn Brothers and also Global Innovations Officer & ECD London. He oversees the agency’s ‘Make It Up’ team of multi-disciplinary creatives, designers and strategists and is passionate about ideas that change things for the better. George has led the modernisation of brands as diverse as The Olympics, Orange, Guinness, Tate Modern and the country of Iceland whilst his previous roles include Head of Strategy at Mother London and TBWA LA. He has been widely published and recognised in Campaign’s A list every year since its inception.CIM Digital Summit 2016 -The Brooklyn Brothers: George Bryant's Presentation
CIM Digital Summit 2016 -The Brooklyn Brothers: George Bryant's PresentationCIM | The Chartered Institute of Marketing
Kieran has accumulated a wealth of experience in over 20 years in the software industry. Having worked in software development, consultancy and marketing, Kieran’s expertise stretches from data management, analytics, business process management through to CRM and marketing automation. He joined Pitney Bowes in 2010 through the acquisition of Portrait Software. Today Kieran heads up marketing for Pitney Bowes Digital Commerce in EMEA. Prior to five years with Portrait Software in product strategy and marketing roles Kieran has held senior marketing roles at TIBCO software and Staffware in the field of BPM. Kieran has also enjoyed successful roles at content management provider Mediasurface as well as database vendors Oracle and Sybase. He has a BSc in Geophysics and started his working life as a seismologist in the Middle East and Far East. He is married with two daughters and lives in Berkshire, England.CIM Digital Summit 2016 - Pitney Bowes: Kieran Kilmartin's Presentation
CIM Digital Summit 2016 - Pitney Bowes: Kieran Kilmartin's PresentationCIM | The Chartered Institute of Marketing
If you’re studying a CIM professional qualification, you know it can be difficult to balance work, study, and other commitments. This webinar will answer the question many of us have, “How do I find the time to study?’.
What you’ll learn:
• How to combine study with a busy lifestyle
• How CIM will help you to manage your studying
• Top learning tips to successfully achieve your qualification
This webinar was recorded live on 29 June 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_Exchange
Top tips for balancing work, play and study - CIM Qualifications Webinar Slides
Top tips for balancing work, play and study - CIM Qualifications Webinar SlidesCIM | The Chartered Institute of Marketing
Are you thinking of studying a marketing qualification? This webinar introduces the four levels of CIM professional marketing qualifications and will help people of all ages and stages of their career find out what CIM qualifications can do for your career.
• An overview of the four levels of CIM qualifications
• Understanding of the CIM qualifications roadmap
• Understand what level qualification would be suitable for you
This webinar was recorded live on 17 May 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Find the full recording here: https://www.youtube.com/watch?v=OdkR5VJFPmY
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_ExchangeA short guide to CIM qualifications - Webinar presentation
A short guide to CIM qualifications - Webinar presentationCIM | The Chartered Institute of Marketing
A hugely popular feature of our Digital Summits, Daniel will share what we need to be thinking about as we head towards 2016, bringing you up to speed on the latest ‘need to know’ developments and helping to set the context for the rest of the day.
Despite the speed of consumer adoption, most businesses are still finding their feet with digital and social media and many of the platforms, tools and technologies available today are still in relative infancy. Change continues apace as new applications are launched, opportunities emerge and customer/consumer behaviour continues to evolve.
For marketers, the implications of these developments are profound. Digital permeates everything, from communication channels to business models, team structures to budgets. Getting a handle on this requires, in the first instance, clarity on where we are now – which will be provided in this ‘state of the nation’ address from one of the UK’s leading digital trainers, Daniel Rowles.
CIM Digital Summit 2015 - Target Internet: Daniel Rowles' Presentation
CIM Digital Summit 2015 - Target Internet: Daniel Rowles' PresentationCIM | The Chartered Institute of Marketing
In the Summit’s opening keynote, he’ll share both the challenges and opportunities facing an established player and his learnings six months in to a transformation.
Britain’s Post Office Group, perhaps more than most organisations, sits at the very epicentre of our disruptive digital environment. The biggest retail network in the UK, The Post Office is home to more than 11,500 branches visited by 18m customers a week. It’s also the UK’s number-one travel-money and mail provider, and sixth-biggest telecoms supplier – yet all corners of its business are facing pressure from a changing market, customer and competitive dynamic as digital and mobile continue to upend traditional models. Pete Markey joined as Chief Marketing Officer in spring 2015, charged with leading a transformation of The Post Office brand and customer experience, placing customers and digital opportunity at the heart of its future.
CIM Digital Summit 2015 - The Post Office: Pete Markey's Presentation
CIM Digital Summit 2015 - The Post Office: Pete Markey's PresentationCIM | The Chartered Institute of Marketing
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Dara joined Twitter in November 2012 initially heading up the sales team. Previously he worked at Google for five years overseeing key agency relationships for YouTube and Display.
Prior to Google, he worked in in the TV media market, leading teams initially at Flextech Television and later Eurosport.
He’s married with two girls, a dog called Dave, lives in Beaconsfield, plays golf badly, cycles slowly and is addicted to TV boxsets.CIM Digital Summit 2016 - Twitter: Dara Nasr's Presentation
CIM Digital Summit 2016 - Twitter: Dara Nasr's PresentationCIM | The Chartered Institute of Marketing
Chris is the Director of Consultancy for Aquila Insight, focussing on driving business growth through strategy development and alignment of Big Data, Analysis, Tech and Customer Experience.
Before Aquila, Chris spent 18 years working for Boots, Egg, Capital One, National Express, and most recently, as the Global Director of CLTV (Customer Lifetime Value) Strategy & Planning for Sony Mobile.
Starting life initially as an analyst of customer behavioural data, before ultimately moving to lead major CRM teams, Chris’ focus has always been on understanding both the business and customer need, and delivering an approach that blends these to create commercial growth.
Within his most recent role at Sony, Chris and his team led a joined up cross channel customer life stage programme, supported the development of a big data architecture, implemented commercialised customer satisfaction modelling and focus area development, and integrated a full end of end analytics unit. He was also responsible for One Sony Europe, looking to create a more joined up customer experience across the Sony group.CIM Digital Summit 2016 - Aquila Insight: Chris Dobson's Presentation
CIM Digital Summit 2016 - Aquila Insight: Chris Dobson's PresentationCIM | The Chartered Institute of Marketing
Maria joined CIM in March 2016 taking responsibility for CIM’s Marketing, Product, Public Affairs and Digital activities.
Previously Maria was Marketing Director at PDSA and prior to this Marketing Director for National Express Group. Her experience spans a range of businesses in Travel, Transport, Retail, Automotive and Not for Profits with high profile brands such as TUI, Thomsonfly.com, Virgin Trains, Nissan and Dunlop.
Maria is an experienced Director, having worked across a range of disciplines including marketing, sales, e-commerce, customer experience and PR. She has led a number of brand and digital transformations.
She believes in combining customer focus with great marketing to grow businesses and deliver brilliant customer experiences.CIM Digital Summit 2016 - CIM: Maria Heckel's Presentation
CIM Digital Summit 2016 - CIM: Maria Heckel's PresentationCIM | The Chartered Institute of Marketing
Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, a Course Director for the CIM and a lecturer at Imperial College and Cranfield School of Management. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2016). Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Accenture.CIM Digital Summit 2016 - Target Internet: Daniel Rowles' Presentation
CIM Digital Summit 2016 - Target Internet: Daniel Rowles' PresentationCIM | The Chartered Institute of Marketing
George is a Founding Partner of The Brooklyn Brothers and also Global Innovations Officer & ECD London. He oversees the agency’s ‘Make It Up’ team of multi-disciplinary creatives, designers and strategists and is passionate about ideas that change things for the better. George has led the modernisation of brands as diverse as The Olympics, Orange, Guinness, Tate Modern and the country of Iceland whilst his previous roles include Head of Strategy at Mother London and TBWA LA. He has been widely published and recognised in Campaign’s A list every year since its inception.CIM Digital Summit 2016 -The Brooklyn Brothers: George Bryant's Presentation
CIM Digital Summit 2016 -The Brooklyn Brothers: George Bryant's PresentationCIM | The Chartered Institute of Marketing
Kieran has accumulated a wealth of experience in over 20 years in the software industry. Having worked in software development, consultancy and marketing, Kieran’s expertise stretches from data management, analytics, business process management through to CRM and marketing automation. He joined Pitney Bowes in 2010 through the acquisition of Portrait Software. Today Kieran heads up marketing for Pitney Bowes Digital Commerce in EMEA. Prior to five years with Portrait Software in product strategy and marketing roles Kieran has held senior marketing roles at TIBCO software and Staffware in the field of BPM. Kieran has also enjoyed successful roles at content management provider Mediasurface as well as database vendors Oracle and Sybase. He has a BSc in Geophysics and started his working life as a seismologist in the Middle East and Far East. He is married with two daughters and lives in Berkshire, England.CIM Digital Summit 2016 - Pitney Bowes: Kieran Kilmartin's Presentation
CIM Digital Summit 2016 - Pitney Bowes: Kieran Kilmartin's PresentationCIM | The Chartered Institute of Marketing
If you’re studying a CIM professional qualification, you know it can be difficult to balance work, study, and other commitments. This webinar will answer the question many of us have, “How do I find the time to study?’.
What you’ll learn:
• How to combine study with a busy lifestyle
• How CIM will help you to manage your studying
• Top learning tips to successfully achieve your qualification
This webinar was recorded live on 29 June 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_Exchange
Top tips for balancing work, play and study - CIM Qualifications Webinar Slides
Top tips for balancing work, play and study - CIM Qualifications Webinar SlidesCIM | The Chartered Institute of Marketing
Are you thinking of studying a marketing qualification? This webinar introduces the four levels of CIM professional marketing qualifications and will help people of all ages and stages of their career find out what CIM qualifications can do for your career.
• An overview of the four levels of CIM qualifications
• Understanding of the CIM qualifications roadmap
• Understand what level qualification would be suitable for you
This webinar was recorded live on 17 May 2016.
Find out more about our qualifications at http://www.cim.co.uk/qualifications.
Find the full recording here: https://www.youtube.com/watch?v=OdkR5VJFPmY
Facebook: http://www.facebook.com/TheCIM
Twitter: http://www.twitter.com/CIM_ExchangeA short guide to CIM qualifications - Webinar presentation
A short guide to CIM qualifications - Webinar presentationCIM | The Chartered Institute of Marketing
A hugely popular feature of our Digital Summits, Daniel will share what we need to be thinking about as we head towards 2016, bringing you up to speed on the latest ‘need to know’ developments and helping to set the context for the rest of the day.
Despite the speed of consumer adoption, most businesses are still finding their feet with digital and social media and many of the platforms, tools and technologies available today are still in relative infancy. Change continues apace as new applications are launched, opportunities emerge and customer/consumer behaviour continues to evolve.
For marketers, the implications of these developments are profound. Digital permeates everything, from communication channels to business models, team structures to budgets. Getting a handle on this requires, in the first instance, clarity on where we are now – which will be provided in this ‘state of the nation’ address from one of the UK’s leading digital trainers, Daniel Rowles.
CIM Digital Summit 2015 - Target Internet: Daniel Rowles' Presentation
CIM Digital Summit 2015 - Target Internet: Daniel Rowles' PresentationCIM | The Chartered Institute of Marketing
In the Summit’s opening keynote, he’ll share both the challenges and opportunities facing an established player and his learnings six months in to a transformation.
Britain’s Post Office Group, perhaps more than most organisations, sits at the very epicentre of our disruptive digital environment. The biggest retail network in the UK, The Post Office is home to more than 11,500 branches visited by 18m customers a week. It’s also the UK’s number-one travel-money and mail provider, and sixth-biggest telecoms supplier – yet all corners of its business are facing pressure from a changing market, customer and competitive dynamic as digital and mobile continue to upend traditional models. Pete Markey joined as Chief Marketing Officer in spring 2015, charged with leading a transformation of The Post Office brand and customer experience, placing customers and digital opportunity at the heart of its future.
CIM Digital Summit 2015 - The Post Office: Pete Markey's Presentation
CIM Digital Summit 2015 - The Post Office: Pete Markey's PresentationCIM | The Chartered Institute of Marketing
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CIM Summit: The Changing Face of Marketing - UNILAD, Kevin Tewis-Allen
- 1. The art of agile: breakouts
- 2. The art of agile: breakouts The features and requirements of successful B2C agile marketing • Each brief/campaign/idea MUST be highly personalised to the audience • Multiple targeting and bespoke/different messaging can work really well • Remember to keep to the brand core values – easy to lose sight in an agile/re-active response • Be relatable • Create Sharable moments • Engagement is everything! #resonate • Focus group, testing and preparation allow for lower risk marketing activity
- 3. KEVIN TEWIS-ALLEN Global Director of Business Development kevin@unilad.co.uk For Promotional Use Only CONTACT