1. Ç İ Ğ D E M D İ N ÇÇ İ Ğ D E M D İ N Ç
PERSONAL INFORMATION:PERSONAL INFORMATION:
ADDRESS : Muallim Naci Cad Taş Basamak Sok Demirbağ Apt No:10-12 Ortaköy - İstanbul
PHONE : 0-212-2588792
MOBILE PHONE : 0 532 - 2436870
E-MAIL : c_dinc@hotmail.com
WEB : www.sepetshop.com
BIRTH PLACE : İstanbul
Dear Sir or Madam,
I am a passionate and results driven senior marketing and sales professional with strong experience and understanding of the
dynamics of the travel industry . I have experience to manage the Business Development planning process in a specific target of
key accounts. To lead the acquisition of a buyer competitor, sourcing and completing the transactions.
And I have responsibled for capturing new business staying a head of industry trends, identifying and acting on key opportunities.
I was awarded the best marketing employee of the year at Microsoft Türkiye Corporation for the year of 2002.
I would like to apply for a vacant position (upper executive management Board Member / Marketing General Manager)
of in your company, I graduated from Bilkent University – Tourism & Hotel Management. I have an experience Turkish
and European hospitality.
I enclose a copy of my CV for your attention.
I have worked in hospitality industry over fifteen years, starting off as a online and offline tourism and five years IT sector and
business development / marketing expert, and working my way up to tourism department and regional business development
manager. I have extensive knowledge of the hospitality industry and marketing management and business development, can lead
a team and can speak well English language. I believe these experiences have prepared me for business development /
e-marketing manager – general manager position.
Your company has an excellent reputation for guest satisfaction, and I know that the combination of my experience, education,
and motivation to excel will make me an asset to your management department.
If you have any questions or would like to speak with me personally I can be contacted at the above address and telephone
number. I would appreciate the opportunity to discuss my qualifications more fully in an interview.
ABILITIES AND SKILLS
• Extensive first-hand experience with sales operations and marketing strategy.
• Researched failed marketing campaigns, identified flaws, and developed solutions via cutting edge
marketing strategies.
• Conducted quantitative/analytical and qualitative research for market-trends, customer-segmentation and
media-fragmentation
• Experienced in e-commerce development, website usability, and online trends.
• Strong project management skills, strong analytical skills, leader , innovative
• Highly organized, team oriented with ability to work with individuals of different backgrounds and skills.
• Experienced in timeline management, defining deliverables, managing clients expectations, business
process re-engineering, documentation compliance, defining escalation processes, vendor management,
contractor negotiations, executive reporting, and contingency planning.
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2. Continued…
Cigdem Dinc Page Two
Professional Experience Continued
PROFESSIONAL EXPERIENCE:
June 2014 – Present ERS SEYAHAT A.Ş. – Hoteladvisor.net – Business Development Manager
• Developing Marketing strategy for Hoteladvisor – The Best Way to Market & Sell your Rooms Online
• ERS (Electronic Reservation System Corporation) is a technology and tourism company specializing in online
reservation solutions. It was founded by technology experts and tourism professionals with more than twenty years of
experience in the tourism sector.
• Our company is made up of 3 branches in Turkey Istanbul, Ankara & Antalya, Also including a research and
development unit located in the Teknokent section of Antalya Akdeniz University campus.
• ERS has developed HotelaAdvisor.net booking engine for use by hotels, and HotelAdvisor.net Travel Portal for
agencies.
• RESPONSIBILITIES
• Design, implement and direct the sale to the Online segment
• Proactively prospect, qualify, grow and maintain an account list while exceeding semi-annual and annual revenue goals
• Develop sales strategies, respond to RFPs and generate proposals that meet the Online team objectives
• Responsible for developing and nurturing multiple n n key client relationships with customers complemented with
superior customer service
• Collaborate with the product team to create solutions tailored to exceed client expectations
• Communicate account forecasts to and set sales strategy with General Manager
• Responsible for delivering world class products and services through profitable renewal, conversion and new sale
development
• It may also monitor the performance of a cross functional team of consultants, individual contributors and sales people
internally and externally connected to Hoteladvisor and Elektra products
• Maintain a high level of customer involvement and is responsible for establishing company as the global leader in the
Online segment
• Comfortably present products and services to all levels of the organization, both internal and external.
• Meet and exceed annual target for Online bookings
• Deploy prospecting strategies to gain new Online customers
• Maintain relationships with existing Online customers in order to establish a strong host of references
• Develop key vendor partnerships that will aid in securing Online customers
• Effectively cross-sell opportunities with other Elektra products and services
Dec 13-June 14 VIP TOURISM PİRİNÇCİOĞLU A.Ş. – VIP DMC – Business Development Manager
- Analyse the costs and beneficiary of the fairs and exhibitions
- Developing Marketing strategy and plan
- Developing sales planning and coordination
- Researching and reporting on external opportunities
- Understanding current and potential customers
- Marketing process management and follow ups for sales
- Developing guidelines
- Making customer focused decisions
- Customer relationship management
- Reporting regularly to the DMC coordinator
- Collaborate to all in DMC to Develope new products
- Support to participated for exhibitions
Feb 13 – Dec 13 FCm TRAVEL SOLUTIONS UK –FCm TURKEY/7TUR - Business Development Manager
• Acted as a team leader supporting all pre-launch issues including product definitions, marketing studies, forecasting,
and pricing, packaging and related issues.
• Under the guidance of Business Development Manager and within FCm network policies and procedures , over
see,direct manage the Business Development and incentive event operations.
Coordinate and supervise the total activities of the M.I.CE. groups and ensure that the satisfactory service delivered to
all quests as per FCm network policies, procedures and standarts.
• Perform sales call in order to gain accounts on a daily basis
• Coordinated and supervise event operations and managed events budget
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3. • Managed and coordinate to PR Company, Social Media and Web Builder companies negotiations
• Making CRM data mining management to gain new accounts and create campaign to keep fresh communication of the
present customers
• Develop sales plan to strategically reach quarterly goals, Responsible for creating profitable financial deals
• Participated in international and local trade shows and industry events
Continued…
Cigdem Dinc Page Three
Professional Experience Continued
• July 06- Feb 13 TUI TURKIYE (Tantur)–TUI TRAVEL PLC-M.I.C.E. & Business Development Manager
Acting as the department head with full accountability, organized events, congresses, MICE and incentives
for corporate clients and mainly multinational customers (Microsoft, Kuhne Nagel, AMD, Apettito, Realty World ,
Quartz, Morı Sekı, SWR3 etc.) * B2B customer communication * B2C customer communication * Prepare event
proposals in-line with customer requirements * Organize corporate events of sizeable companies * Plan and track event
budget * Before & after client support for events * Negotiation management with suppliers * Manage and lead the
event staff * Plan event agenda and ensure execution with regards to details
• Identifying trendsetter ideas by researching industry and related events, publications and announcements source new
accounts to increase the portfolio, following up new business opportunities and setting up meetings, carry out client
presentations expressing the value plan of solutions and service offering, building and maintaining excellent
relationships with collegues and clients, coordinate and supervise the total activities of the corporate events (national
and local), planning & attending on local & international fairs, updating job knowledge by participating educational
opportunities , maintain personal networks, participating in professional organizations, administering accounts and
writing reports, providing management with market feedback. Perform sales call in order to gain accounts on a daily
basis .
• Under the guidance of Business Development Manager and within TUI Travel Plc policies and procedures , over
see,direct manage the M.I.C.E. & Business Development and incentive event operations.Coordinate and supervise the
total activities of the M.I.CE. groups and ensure that the satisfactory service delivered to all quests as per TUI Travel
Plc policies, procedures and standarts. Coordinating sales effort to maximize incentive business group operations to
maintain proper communication with internal and external customers,approving accurate information on all function
orders, ensure to the timely set up of all group operation needs according toservice settings as outlined in the day to day
function schedule, attends all major daily and night functions of the group to assist on quest requests constantly obtain customer
feedback during operation to ensure satisfaction.
• Implemented a new CRM program and improved customer response time and quality significantly
• Coordinate and supervise M.I.C.E. operatıons handling & negotıatıons
• Creation and purchasing of marketing materials/collateral
• Prepared an extensive yearly marketing plan & busıness plan
• Acted as a team leader supporting all pre-launch issues including product definitions, marketing studies, forecasting,
and pricing, packaging and related issues
• Drafted sales and evaluation agreements for distribution by sales department
• Created the tools set including proposal and sales sheets, online knowledgebase, and technical sheets for the sales team
• Managed events budget, purchased event giveaways
• Managed and contributed to a monthly newsletter which provided competitive, marketing and industry trends and
analysis to employees at all company sites.
• Developing the web site as a marketing tool for promote our company internal and external customers
• Identified opportunities and aggressively prospect customers
• Aggressively market strategic accounts for additional business from prospecting to negotiating
• Developed strategic plns to reach monthly quota
• Through knowledge of the sales process maintain and update a healthy pipeline of prospects
• Develop sales plan to strategically reach quarterly goals
• Responsible for creating profitable financial deals
• Participated in international and local trade shows and industry events
• Grow existing customer base by uncovering opportunities
• Worked closely with our PR firm to formulate an on-going public relations campaign to increase brandawareness.
Prepared press releases and schedule press tours for our new product releases. Assist with the formatting and
publishing of presentations.
Dec 03 –July 06 7 TUR TRAVEL AGENCY Event Management Company - Assistant General Manager
• Creation and purchasing of marketing materials/collateral
• Drafted sales and evaluation agreements for distribution by sales department
• Created the tools set including proposal and sales sheets, online knowledgebase, and technical sheets for the sales team
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4. • Managed events budget, purchased event giveaways
• Implemented a CRM program and improved customer response time and quality significantly
• Created the tools set including proposal and sales sheets, online knowledgebase, and technical sheets for the sales team
• Created and implemented billing policies for the company
• Planned/executed all tradeshows and marketing events
• Managed events budget, purchased event giveaways - Creation and purchasing of marketing materials/collateral -
Maintained media coverage archive and maintained media relationships
• Prepare electronic files for various marketing collateral, including: Catalogs, product sample cards, newsletters, and
selection charts.
Continued…
Cigdem Dinc Page Four
Professional Experience Continued
Aug 03 –Nov 03 PETWORLD PETSHOPS (9 Shops) Marketing and CRM Manager
• Prepared an extensive web portal for petshop sector in Turkey - www.petworldturkey.com
• Implemented a new CRM program and improved customer response time and quality significantly
• Created the tools set including proposal and sales sheets, online knowledgebase, and technical sheets for the sales team
• Implemented a new CRM program and improved customer response time and quality significantly
• Created and implemented billing policies for the company
• Planned/executed all tradeshows and marketing events
• Managed events budget, purchased event giveaways
• Creation and purchasing of marketing materials/collateral
• Maintained media coverage archive and maintained media relationships
• Planned and coordinated print and online media placements and tracked campaign results on an ongoing basis.
• Managed and contributed to a monthly newsletter which provided competitive, marketing and industry trends and
analysis to employees at all company sites.
• Prepare electronic files for various marketing collateral, including: Catalogs, product sample cards, newsletters, and
selection charts.
• Worked closely with our PR firm to formulate an on-going public relations campaign to increase brand awareness.
Prepared press releases and schedule press tours for our new product releases. Assist with the formatting and
publishing of presentations.
Nov 99-July 2003 DATAMARKET INFORMATION SERVICES – DATA MARKET Group
Be on two different duty : 1- Marketing & CRM Manager & Marcom
2 – Software Group & Microsoft Product Manager
• Conducted local and national sales presentations to corporate clients; drove revenue generation in all segments.
• Built and maintained long term value based business-to-business relationships with strategic partners to introduce new
products to the market.
• Prepared an extensive yearly marketing plan
• Acted as a team leader supporting all pre-launch issues including product definitions, marketing studies, forecasting,
and pricing, packaging and related issues.
• Drafted sales and evaluation agreements for distribution by sales department
• Created the tools set including proposal and sales sheets, online knowledgebase, and technical sheets for the sales team
• Implemented a new CRM program and improved customer response time and quality significantly
• Created and implemented billing policies for the company
• Planned/executed all tradeshows and marketing events
• Managed events budget, purchased event giveaways
• Creation and purchasing of marketing materials/collateral
• Maintained media coverage archive and maintained media relationships
• Planned and coordinated print and online media placements and tracked campaign results on an ongoing basis.
• Developed effective print and online ad campaigns including creative concepts, copywriting, layout, and design
management.
• Prepare electronic files for various marketing collateral, including: Catalogs, product sample cards, newsletters, and
selection charts.
• Worked closely with our PR firm to formulate an on-going public relations campaign to increase brand awareness.
Prepared press releases and schedule press tours for our new product releases. Assist with the formatting and
publishing of presentations.
• Collect and analyze transactional data to identify trends and patterns
• Managed and contributed to a monthly newsletter which provided competitive, marketing and industry trends and
analysis to employees at all company sites.
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5. Dec 97-Oct 99 SABANCI HOLDING A.Ş.- VISTA TRAVEL AGENCY
- Deputy Marketing & CRM Manager
Sep95- Nov 97 DEDEMAN HOTELS& RESORTS (Head Offıce-9 DEDEMAN Hotels)
Department of Sales Marketing
-Responsible for all through Turkey Travel Agencies
June 92-Aug 95 KOÇ HOLDING A.Ş - TURYAT A.Ş -. . (Head Office - 5 DIVAN HOTELS )
Hotel Management (Head Office for DIVAN-AVIS-SETUR)
-Executive Assistant : Advisor, HeadQuarter General Manager and Sales&Marketing Director
Continued…
Cigdem Dinc Page Five
Professional Experience Continued
MANAGEMENT TRAINEEMANAGEMENT TRAINEE : (M.T.): (M.T.)
Jun 13-Agu 03, 91 ISTANBUL HILTON HOTEL
Sales Office Group Sales and Business Development (M.T.)
Mar17- June 12,91 National Sales Office (NSO) HILTON HOTELS HEAD QUARTER (M.T.)
ParkSA Hilton, Istanbul Hilton, Mersin Hilton, Ankara Hilton,Preopening Antalya Hilton Resort
Sales Executive Trainee –Travel Trade & Corporate Accounts
Jan 14-Mar 16,91 PARKSA HILTON - Management Trainee (M.T.)
Purchasing-Housekeeping-Engineering-I.K. Office-Front Office –Food&Beverage
Sucess & Awards:Sucess & Awards:
June 2002 Microsoft 2002 Year of the Sales Person Awards – Individual Awards in the marketing field
(Between 400 Microsoft retail dealers one of the “Success Awards)
Şirket Portföyümüzdeki 7500 KOBI firmasına yönelik yapılan yaratıcı kampanya duyuruları ile
May 2002 Power FM – Shell Show Time Slogan Contest runner up awards
“%100 Enerji ve Güç Depola”
June 2003 Mydonnose Fm “Grease Musical 100 Tickets Win” – to obtain the firstplace in a competition
FOREIGN LANGUAGES :
• Advanced English
• Intermadiate German
• Beginner Spanısh
COMPUTER :
• Microsoft Windows, Word, Excel,Acess, PowerPoint, Publisher, Photoshop,Msdos,Lotus,Gwbasic,Cobol
• MTS (Müşteri Takip Sistemi Package Programme) , Koç Unısys Paket Program (Word Process,Multi Plan)
• ATLAS TUI Trave PLC Operational and Financial Network Programme , Pursuit CRM Package Programme
TOURISM CERTIFICATE : Ministry Of Tourism Information Certificater ; Enformasyon Müdürlüğü Belgesi
INFORMATION TECHNOLOGIES CERTIFICATE : MICROSOFT Advisor of Sales & Licence Certificate
TOURISM SECTOR : TURSAB Turkish Travel Agency Association COMITEE SOCIAL RESPONSIBILTIES –
Since 2013 –Present – TURSAB Health Tourism Committee – PRESIDENT of Committee
Since 2013 –Present - TURSAB Incentive and Congress Committee –VICE PRESIDENT Committee
Since 2006 –Present – TURSAB Health Tourism Committee – VICE PRESIDENT of Committee
Since 2006 –Present - TURSAB Incentive and Congress Committee – General Secretary of Committee
Since 2010 -Present – TURSAB E-Commerce Committee – Member
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6. Cigdem Dinc Page Six
Professional Experience Continued
EDUCATION :
1988.1992 BILKENT UNIVERSITY - Ankara
Tourism & Hotel Management (5 Year) - Graduation: 3.00/4.00 in 4 year (Graduated as a secondary rate from THM section)
1987-1988 ISTANBUL TECHNICAL UNIVERSITY – Istanbul
Computer programmer – Graduation: 90/100 – Computer Language ;GW Basic,Cobol,Accounting,Stattics,and English
1976.1987 F.M.V. ÖZEL IŞIK LİSESİ
High School Science Class Graduation70/100
Primary School Graduation 4/5
JANUARY 2014
Micro MBA PROGRAMME – E- COMMERCE & DIGITAL MARKETING - ISTANBUL BUSINESS SCHOOL
1 E-COMMERCE AND BUSINESS MODELS OF THE
WEEK TERMINOLOGY
Scope of E-commerce
Online shopping
E-commerce business models
Sector-based e-commerce development
E-commerce terminology
Understanding the consumer
M-commerce , t -commerce , f -commerce trends
E-COMMERCE PLATFORM
Interface and customer experience (UI & UEX )
Platform value proposition
Campaign management areas and
Commercial marketing platform
Product range and pricing strategy
Use of visual and rich content
Coupons and offers mechanisms chassis front
cross-selling
To grow and increase profits to Cart
Case study evaluation
2 E-COMMERCE AND COMMUNICATIONS WEEK
CPM , CPC, CPA
"Display" ad concept
Performance marketing
Search engine marketing
Search engine optimization
Affiliate marketing
E-mail marketing
Social media marketing
Co - branding
Traditional channels of communication
Measurement of communication channels
E-Commerce and CRM
The concept of CRM
E-commerce data collection
Determine the correct data pattern
Necessary and unnecessary data
CRM use i
Personalization
CRM -based campaign management
cross-selling
3 WEEK E- COMMERCE OPERATION
Warehouse Management
Stockless e-commerce models
packaging
Logistics and delivery Fi
Shipping and home delivery
Logistics campaigns and influence
Customer service management
operational efficiency
E- commerce and payment
All payment methods and business conditions
3D secure and safe payment
Payment campaigns
4 E-COMMERCE AND FINANCIAL MANAGEMENT
WEEK
P & L structure
Revenue - Expenses
All costs of the items and the optimum value
Cost of revenue structure determination by
Additional sources of income outside of Products
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7. ALTERNATIVE SALES
Mobile commerce
social commerce
Tele sales
direct sales
Traditional sales channel routing
Cigdem Dinc Page Seven
Professional Experience Continued
WORKSHOP AND SEMINARS PROGRAMME - KOC HOLDING SEMINAR PROGRAMME
ACTIVITIES AND CONTENT MARKETING PLAN
SEMINAR Prof. Murat Ferman
Module A: Competitive Advantages and Effective
Marketing
5A1 . Concept of Competitive Advantage
• Key Concepts ; Competitive Advantages
( The concept of competitive advantage , importance,
acquisition, preservation , development, sectoral and
company-based assessment)
• Competitive Advantage Marketing in Light
( Achieving competitive advantage through marketing ,
competitive marketing
understanding of effective marketing concepts , practical
definition of marketing , some companies in the
application)
• Basic Components Analysis on Marketing
( Product, price, promotion, distribution , competitive
approaches and practical recommendations )
A2.pazarl Game Strategy Creation and Planning
• Marketing Strategy
( Basics of effective marketing strategy , positioning,
segmentation,
differentiation, scope definition, SWOT analysis, practical
strategies used format)
• Creating a Marketing Plan
( Planlalan basic but effective marketing through the
creation of the basic
planning principles, improved planning format, based on
company practice )
6Modül B. Customer Analysis and Market Forecast
B1. Target Customers and Purchasing Dynamics
• Customer Analysis
( The concept of potential customers ; identification ,
development, customer profile , based on company practice
)
• Customer Purchase Behavior
( Customer risks in every aspect of purchasing behavior ,
tactics development according to customer profiles )
B2. Market Forecast
• Basic Principles of Forecasting
( In forecasting principles, the main approaches, the main
trends affecting the market )
• Forecasting Methods
( Applicable forecasting methods, practical exercises,
sectoral approach and Debates )
Module C. Effective Personel Selling Practices
C1. Effective Management of the Sales Process
• Sales Process
(Step-by -step sales process , at every stage of effective
practices
7gerçekleştiril , sale and practical approaches in binding ,
firmabazındauygul , and recommendations )
C2 . The Improvement of Professional Satışçılıg
• Professionalism in Personel Selling
(Effective Salesperson profile of the salesperson ; proper
selection , training , direction , control, motivation,
remuneration )
Module D. Effective Customer Relationship
D1. Customer Complaints (
• Developments Through Customer Complaints
( Types of customer complaints , causes , benefits and the
establishment of the feedback system )
D2. Customer Relationship Management
• Basic Principles of Customer Relationship
(Main principles, customer information system , the
establishment of a simple customer information system )
• Customer Service and Satisfaction
( Definition provided , measuring and practical advice on
the way to geliştil )
8Modül E. Innovation and New Product Development
E1. Concept and Importance of Innovation
• Ideas Innovation and R & D Activities
( The definition of innovation , business, innovation,
innovation resources, basic R & D dynamics, sectoral
applications )
E2. New Product / Service Development
• Step-by- New Product Development
( Applicable to new product development process , and
practical assessment approaches
Module F. Marketing Research
F1 . Research on the Internal Market and
• Research Applications
( Information resources for research Yoneda , practical
advice, implementation and evaluation on the basis of
sectoral and firm )
F2 . Export Research
9 • International Market Research
( Featured aspects of the international market , export
market analysis, international cooperation and partnership
opportunities , practical discussion)
Completed Seminars
TUI Event Management Skills Conrad Hotel / Istanbul 07.05.2012 – 10.05.2012
IAPCO Event Management Skills Certified Seminar for Event Planner – Ceylan Intercontı Istanbul September 2009
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8. Sales Force Magic Life Waterworld Hotel / Antalya 11.06.2009 – 14.06.2009
Time Management & Budget Planing Plaza Hotel / Istanbul 09.10.2008 – 12.10.2008
Marketing & Sales Skills Nippon Hotel / Istanbul 12.09.2008 – 13.09.2008
TUI Event Management Skills for Managers Programme 2-7 October 2007 / Athens –Greece
KOC HOLDING –KOC Educatıon Schools for Executıives – Certified by some different type of business
programme certified as topics as Sales&Marketing, Finance, Accounting, IT Technologies, etc 1992-1995
SOCIAL ACTIVITIES :
HOBBIES: Snow Skiing, Tennis, Reading, Basketball (I was High School Team Captain for girls at FMV ISIK LISESI),
Bowling, Travelling, Swimming, Painting,Horse Riding
MEMBERSHIP : Buyuk Club (Cercle’d Orient), Galatasaray Spor Klubu, Galatasaray Spor Klubu Sosyal Tesısler, BILMED
(Bılkent Mezunlar Dernegı) , CRM Instutie
REFERENCES : available upon request.
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