1. New Product Development
Submitted by:
Aditi Chawla
Akshee Jain
Parul Madaan

2. Ways of new product
development
1. Existing products- Penetrating into
new markets
2. Modified Products
3. New product- New technology

3. EXISTING PRODUCTS
PENETRATING INTO NEW MARKETS

4. 1. Greeting cards
 The custom of sending greeting cards
can be traced back to the
ancient Chinese
 sent to convey thanks or express
other feeling

5. 2. Metro: The idea
 Rapid transit train system.
 The first metro system, the London
Underground, was opened in 1863
 As of January 2014, there are 190
metro systems in 54 countries in the
world.

6. Metro: Introduction in India
 Urban passenger transport systems
 The first rapid transit system in India
was the Kolkata Metro, which started
operations in 1984
 Delhi metro began its operations in
2002.

7. 3. Levi Strauss and Company
 Founded in 1853
 Jacob Davis invented the work pants,
combining the tough denim from Levi
Strauss with the idea to add copper
rivets to key stress points
 blue jeans are particularly identified
with American culture

8. 4. Television in India
 More than half of all Indian households own a
television.
 As per the TAM Annual Universe Update - 2010,
India now has over 134 million households (out of
223 million) with television sets
 15 September 1959 (official launch date)

9. 5. Wrist Watch
 The concept of the wristwatch goes
back to the production of the very
earliest watches in the 16th century.
 Elizabeth I of England received a
wristwatch from Robert Dudley in
1571, described as an arm watch.
Current Scenario
50 million wristwatches are sold in India
every year

10. MODIFIED PRODUCTS

11. 1. Jeans
 Slim fit
 Ankle lengths
 Straight fit
 High-medium-low waist

12. iPhone 1( First
generation)
 Launched: June
2007 (US),
November 2007
(UK)
 The original 2007
iPhone:
Part iPod, part
phone, part Internet
device
2. Apple

13. iPhone 3G (Second
generation)
 Launched: July 2008
 Modification: With 3G
connectivity
 Reason of
modification:
High-speed
connectivity

14. iPhone 3GS
(Third
generation)
 Launched:
June 2009
 Modification:
3.2 mp
camera- Better
Video
recording
quality

15. iPhone 4( Fourth
Generation)
 Launched: June 2010
Modifications:
 a new, flat design with
an integrated antenna
 a high-resolution
Retina display (640 x
960 pixels)
 a superior 5MP
camera (featuring HD
video recording)

16. iPhone 4S (fifth
generation)
 Launched: October
2011
Modifications:
 New A5 processor
 8MP camera with
1080p video
recording
 Siri began life as an
iPhone 4S exclusive.

17. iPhone 5 (Sixth
generation)
 Launched:
September 2012
 Modifications:
20% lighter than its
predecessor
4-inch screen
running at 640 x
1136 pixels.

18. iPhone 5S/5C
(seventh generation)
Modification:
5C:
 Similar to 5 except
from the plastic shell
and larger battery
5S:
 more power a better
camera
 a fancy fingerprint
reader hidden under
the home button

19. 3. Maruti

20. Variants of Maruti Alto 800
 Standard Base model of the Alto 800.
 LX - Middle variant of the Alto 800. Gets AC,
remote fuel lid opener etc.
 LXI- Top end variant, gets power steering,
Remote hatch opener, Remote fuel lid, Power
windows, Adjustable Outside rear view
mirrors, Digital clock.
 LXI Airbag- Includes all features of LXI but
also gets airbags.

21. Maruti Alto 800 CNG LXI
• Safety features like headlight levelling
• High mounted stop lamp
• Front wiper and washer with intermittent
• Collapsible steering column
• Power windows
• Digital clocks
• Remote back opener
• Power steering,
• Remote fuel lid opener
• Silver accent on instrument panel.

22. Comparison
Maruti Alto 800 Maruti Alto K10
Engine Size 796, 3 cylinder 4 valve 998,3 cylinder, 4 v
alve
Price Range Rs. 2,40,393 - 2,44,000 (approx) Rs 3,14,266
Power (ps@rpm) 46.3bhp@6200rpm 67.1bhp@6200rp
m
Gear box 5 speed 5 speed
Mileage 15.7 kmpl 15.0 kmpl
Transmission Manual Manual
Top Speed 140kmph 155.3 kmph
Variants 5 Petrol + 3 LPG 2 Petrol

23. 4. Honda Motorcycle and
Scooter India
Activa Aviator
Launched: 2000 Launched:
2013

24. Feature Comparison
Honda Activa Honda Aviator
Tachometer No No
Electric start Yes Yes
Digital
Speedometer
No No
Tubeless Tyre No Yes
Shift light No No
Led Tail Lamps No Yes

25. 5. Lays
Plain potato Chips Fat free
Chips

26. NEW PRODUCTS
‘INVENTIONS’

27. 1.
Rotimatic
Founders: Rishi Israni and
Pranoti Nagarkar
Idea: No compromise on Mom
nor on roti
Features:
 Can hold up to 20 rotis
worth of ingredients
 Puffed roti takes a minute.
 People can customise
settings, including the
thickness and softness of a
roti
 Works with all flour brands.The fist batch of Rotimatic will ship in December 2013 in
Singapore.

28. 2. Smartphones
 1992 – The first smartphone
was invented by IBM,
nicknamed ‘Simon’
 It had a plethora of features
including :
1. calendar,
2. address book,
3. calculator,
4. email service, and even a
touch screen.

29. 3. Google Glass
• A touchpad is located on the side of Google
Glass
• Google Glass has the ability to take photos and
record 720p HD video
• Wi-Fi 802.11b/g
• Bluetooth
• 16GB storage (12 GB available)

30. 4. Hog Wild Twirling Spaghetti Fork
 Launched in May, 2009
 Motorized, metal pronged
fork that winds pasta
 Available for $10, not in
India
Features:
 Battery operated.
 Requires two AAA batteries.
 Dishwasher safe.

31. 5. LifeStraw
 Manufactured by Vestergaard Frandsen, a
Switzerland-based company specializing in
disease control products for developing
countries
 Launched in 2005
 Water filter designed to be used by one
person to filter water so that they may
safely drink it
Features:
 Filters a maximum of 1000 litres of water
 Cleans upto 99.99%
 Contains no chemicals
 Uses no batteries, has no moving parts
 Very high flow rate