1. GREEN TRIPS
Advisory Committee
WINTER 2013
PROGRAM UPDATES
JANUARY 23, 2013
1:00-3:00 PM
DEVELOPMENT RESOURCE CENTER

2. Green Trips Staff Team
Project-Funded Staff:
 Jenny Park, Program Coordinator
 Cortney Mild, Membership Specialist
RPA Support & Oversight:
 Betsy Evans, Senior Air Quality & Transportation Planner
 Tim Moreland, Planning Analyst
 Melissa Taylor, Strategic Long-Range Planning Director
 Karen Rennich, RPA Deputy Director & TPO Coordinator

3. Green Trips Advisory Committee
 Blythe Bailey, Palmer Built Environment
 Bob McNutt, McNutt Consulting
 Christy Smith, Safe Routes to School National Partnership
 Elizabeth Crenshaw Hammitt, EPB
 Jim Frierson, Chattanooga Green Committee
 Joannah Duncan, Bike Chattanooga Bicycle Transit System
 Jonathan Gibbons, United Way Community Impact
 Karen Rudolph, Lyndhurst Foundation
 Kristy Huntley, Benwood Foundation
 Morgan Reardon, EPB
 Philip Pugliese, Outdoor Chattanooga
 Philip Strang, Citizen Advocate
 Stefanie deOlloqui, Active Living & Transportation Network
 Tesia Gorka Jones, green|spaces
 Veronica Peebles, CARTA

4. Transportation Demand Management (TDM) program
TDM programs increase efficiency in transportation systems.

5. Funded through CMAQ
 Congestion Mitigation  $600,000 for 3-year
& Air Quality pilot
Improvement (CMAQ)  Includes 20% local match
Program  RPA, with some in-kind

6. Web-based
Ridematching
System
Set commute schedule
& flexibility
Set preferences:
• Gender
• Smoker/non-
smoker
• Driver/passenger
• Mode
• Employer-specific
Calendar

7. CMAQ Program Goals
Congestion mitigation!
Air quality
improvement!

8. Other Benefits
 Integrate physical activity into daily routine
 New community interactions
 Reduce demand for parking and new road
infrastructure
 Keep more money in the regional economy

9. Turning Trips Into Choices
So many
OPTIONS!

10. Program Updates
 TPO Board approved RideShark as ridematching
system provider
 Researched other TDM programs
 Developing Program Plans
 Meeting with community partners

11. Mission Statement
Green Trips connects
people with the rewards of
driving less

12. Communications
 3 audiences
 Green Trips Members (Individuals)
 Green Trips Partner Employers
 Media and Community Contacts

13. Messages for Green Trips Members
 Green Trips can help you:
 Save money
 Feel healthy
 Enjoy a productive commute

14. Member Materials & Information
 Transportation Options pocketbook
 Monthly e-newsletter
 Social media
 Blog

15. Messages for Partner Employers
 Green Trips can help your bottom line.
 Improve productivity through a more active workforce
 Reduce health insurance claims
 Demonstrate health and emissions reduction data for
employees
 Reduce payroll taxes by implementing tax-free commuter
benefits
 Reduce parking demand
 Attract professionals expecting a car-free or car-light lifestyle
 Enhance corporate social responsibility (CSR) efforts

16. Green Trips Partner Employers
 Partner Employers will receive:
 Free consultation with Green Trips staff to develop company-
specific promotional strategies for alternative commuting
 Customized Green Trips sub-site for trip planning
 1 free Bike, Walk, or Transit event for employees per season
(May-October)
 Sample press release and sample blog/company newsletter
article announcing participation in the program
 Health and emissions reduction data for employees
 Information about how to reduce payroll taxes through
implementation of IRS Commuter Tax Benefit

17. Employer Responsibilities
 Help promote Green Trips to employees by doing the
following:
 Designate a staff person to serve as point of contact for Green Trips
program.
 Encourage participation via articles in company newsletter, blog, or
website.
 Send a kick-off email to employees announcing the company’s
participation.
 Include Green Trips information in employee orientation materials.
 Host a Green Trips lunch & learn or alternative transportation event.
 Offer additional prizes and incentives to employees who regularly log
alternative commutes.
 Post Green Trips flyers in common areas.

18. Community/Media Messages
 Green Trips can:
 Reduce public costs of health care and road infrastructure
 Improve air quality
 Reduce traffic congestion
 Keep more money in the regional economy by reducing money
spent on gas

19. Staff Work Plan
 See handout

20. Project Launch Timeline
 See handout

21. Kickoff Event
Yeah Green Trips!

22. Events Plan
 See handout

23. Events Plan
 Green Trips Events  Partner Events

24. Addressing Challenges
 Making the leap!
 Lessening the transit
stigma
 Engaging non-internet
users
 Including families

25. Rewards
If we could only purchase rewards from 5 businesses,
which 5 would you choose?
Please circle your choices

26. Trip Logging Point Systems
A. 1 point per trip leg; all modes equal
B. Incentivize specific modes through “discounted”
rewards
C. Maximum # points per day
D. 0.1 point for drive-alone trips?

27. Potential Program Additions 2014-2015
 Emergency Ride Home Program
 Best Workplaces for Commuters/Bicycle-Friendly
Business application support
 Green Trips Neighborhood
 St. Elmo
 Highland Park
 Southside

28. Next Steps: Staff
 Contract for branding services
 Committee reviews draft products
 Get beta site up
 Committee reviews
 Launch employer outreach
 Committee supplies corporate contacts as able
 Finalize event schedule

29. Next Steps: Role of the Committee
 Respond to staff requests for branding & event
input
 Connect staff to business & community contacts
 Help us get the word out!
 Invite friends & colleagues to the kick-off
 Invite friends to our facebook page

30. Contact
Jenny Park
Green Trips Coordinator
park_jenny@chattanooga.gov
423.643.5938
Cortney Mild
Green Trips Membership Specialist
mild_c@chattanooga.gov
423.643.5914