SHOP is a guide to shopping in London that provides recommendations for various stores and brands. It highlights boutiques in Mayfair like Purdey, Thomas Goode, and William & Son that sell luxury menswear and accessories. Other recommendations include the London Review Bookshop, Lutyens and Rubinstein, and Persephone Books. Fashion brands like Burberry, Alexander McQueen, and Matches Fashion are also mentioned. The guide offers to connect readers with personal stylists to help with shopping needs.

1. ALPHABET CITY
INSIDER’S LONDON – THE GUIDE TO SHOP
ISSUE NO 1

4. S HO P OUT ON T HE TOWN

5. EDITOR’S LETTER
When was the last time you looked through a keyhole?
Hopefully not too long ago, as we’ve covered The Savoy foyer
cabinets with keyholes inviting you to discover SHOP at
The Savoy, who we are and what we are prepared to do for you.
And the answer is pretty much anything.
First we’d like to show you around with our A to Z, essential
reading for anyone in London.
Let this be your guide to unwrapping insiders’ London or talk
to our staff at SHOP who await your call. Take a peek at our
carefully curated Collection, or ask us about a perfect day’s
shopping, an ambitious shopping goal or just help with the
souvenir you promised but haven’t had time to find.
We are the first aid service for anyone short of time, new to
the city, hungry to discover it, or who needs a door to open.
Call SHOP.
Let us be the key to everything.
Jo Craven
SHOP is on extension 2062 or if you’re already out and about, call 020 7420 2062
W W W.S HOPATT HESAVOY.CO M

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7. q
Narcisse scarf
Erdem for the V&A
Exclusive to the
V&A shop
£185
Limited edition
‘Diaghilev’ fragrance
Roja Dove
Created especially for
the V&A exhibition
£75
q
Newspeak:
British Art Now Part Two
The Saatchi Gallery
www.saatchi-gallery.co.uk
The Saatchi Gallery
Duke of York’s HQ
London SW3 4SQ
Tel: 020 7811 3070
Homage 10 x 5 –
Blake's Artists
www.waddington-galleries.com
Waddington Galleries
11 Cork Street
London W1S 3LT
Tel: 020 7851 2200
Diaghilev and the
Golden Age of the
Ballets Russes 1909 – 1929
www.vam.ac.uk
V&A Museum
Cromwell Road
London SW7 2RL
Tel: 020 7942 2000
Other Criteria
www.othercriteria.com
14 Hinde Street
London W1U 3BG
Tel: 020 7935 5550
q
A s or Art
FORGET ABOUT THE ROLLERCOASTER RIDES
IN THE AUCTION ROOMS AND GET UP CLOSE TO GREAT ART
Prepare to be blown away by the inspiring uber-fresh contemporary art in Newspeak at the Saatchi Gallery.
On a smaller but perfect scale, Peter Blake, of Sergeant Pepper Beatles’ album fame, has a covetable new show of work
for sale – boxes of found or collected objects at Waddington Galleries. While the granddaddy of creativity who had
Chanel design his dancers’ dresses, Picasso his scenery and Stravinsky, Matisse, Braque and Nijinsky do their thing,
yes, the master of the Ballets Russes, Serge Diaghilev’s enduring influence is on display at the V&A.
But if a souvenir is more your thing, Other Criteria, sells too-cool Elizabeth Peyton bath towels, or unique
pieces by someone called Damien Hirst, oh, it’s his shop.
S H O P O U T O N T H E TOW N

8. q
the secret garden
puffin designer classics
ltd edition of 1000
£100
q
london review bookshop
www.lrbshop.co.uk
14 Bury Place
London WC1A 2JL
Tel: 020 7269 9030
lutyens and rubinstein
www.lutyensrubinstein.co.uk
21 Kensington Park Road
London W11 2EU
Tel: 020 7229 1010
daunt books
www.dauntbooks.co.uk
83 Marylebone High Street
London W1U 4QW
Tel: 020 7224 2295
r d Franks
www.rdfranks.co.uk
5 Winsley Street
London W1W 8HG
Tel: 020 7636 1244
heywood hill
www.heywoodhill.com
10 Curzon Street
London W1J 5HH
Tel: 020 7629 0647
persephone books
www.persephonebooks.co.uk
59 Lamb's Conduit Street
London WC1N 3NB
Tel: 020 7242 9292
q
.
B s or B oks
Book lovers are in a frenzy in London at the moment.
At the London Review Bookshop (just two steps round the corner from
The British Museum) a heavenly edit of brilliant books, author talks and even a singles
night for the synonymous newspaper’s Lonely Hearts column, keep this bookshop’s heart
beating fast. In Notting Hill at Lutyens and Rubinstein, the creation of two maverick literary
agents, there are candles and C B perfume on sale as well as a superlative book collection
in this intuitively designed shop. While Daunt Books on Marylebone High Street, famous
for its travel section, makes you grateful for their canvas totes as you stagger out heavily
laden. At R D Franks, the fashion and photography mecca for art directors and creatives
across the capital, the atmosphere is that of a Woody Allen film. But it is to Heywood Hill
that the old school go, where Nancy Mitford was once a shop assistant and book
parcels are still tied with string and brown paper and the country’s great
minds order the latest fine tomes.
It could be that you just seek a single slim volume of perfection, and the
new specially commissioned editions of Puffin Classics deliver; all at £100, they are works
of art. Frank Gehry designed Treasure Island, Orla Kiely transformed The Secret Garden
into a 3D paper cut-out of an orchard. Or try Persephone Books with their fabric print
endpapers, inside dove grey covers, of out-of-print or rediscovered great authors.
They are everything a Kindle isn’t.
.
S HO P HOW YO U LI KE I T

9. q
trilby with fur felt trim
purdey
£495
classic tweed jacket
purdey
£550
q
purdey
www.purdey.com
Audley House
57 – 58
South Audley Street
London W1K 2ED
Tel: 020 7499 1801
thomas goode
www.thomasgoode.co.uk
22 South Audley Street
London W1K 2BN
Tel: 020 7499 2823
scott’s
www.scotts-restaurant.com
20 Mount Street
London W1K 2HE
Tel: 020 7495 7309
C s or C lt C assics William & son
www.williamandson.com
10 Mount Street
London W1K 2TY
Tel: 020 7493 8385
Everyone’s talking about cult classics, for good reason, they’re money
well spent and also, hopefully, something to pass onto the next generation. mount street printers
So where do you track down the best of today and tomorrow? www.mountstreetprinters.com
4 Mount Street
London W1K 3LW
Take a walk down Mount Street and South Audley Street in Mayfair. Tel: 020 7409 0303
The recently transformed hub for the hippest boutiques, as well as the allen & co
beating heart of all things traditional. www.allensofmayfair.co.uk
117 Mount Street
London W1K 3LA
Start at Purdey for the kind of hunting ‘n’ shooting gear many of us Tel: 020 7499 5831
who don’t shoot covet for its pared-back quality and style. You’ll be
q
jostling past many a girl in fierce heels pondering the merits of shooting
tweeds, having just finished a blitz in Balenciaga on Mount Street. Over
to Thomas Goode where wedding lists of the smart set have always been held,
then maybe spy on the magazine editors and beautiful people lunching
on Dover Sole or oysters at the bar in Scott’s, perhaps dawdling later at
William & Son, a family run business with a Royal Warrant, which sells luxury
items handmade by artisans. They can customise their accessories and also
make bespoke guns and rifles. As for stationery, the Mount Street Printers
will make you vow to write only letters and never text again. And lastly,
Allen & Co is a Mayfair institution, the kind of butcher that
you thought only existed in vintage films.
S HO P OUT ON T HE TOWN

10. q
Jaguar
www.jaguar.com
For further information
call SHOP on
020 7420 2062
q
D s or D eams
_____________________
DREAM A LITTLE DREAM
Give thanks to the clever team at Jaguar who have dreamed up what many thought could only ever be a fantasy:
‘The best luxury green car money can buy’ – and not one that looks like the postman might pop out of it.
The Jaguar XJ is a genuine looker, we’re talking serious design credentials, and luxury on a level never usually associated
with all things eco – and it is all-British too, from design to build. Did we mention that it drives like a sports car?
Like a new best friend, there’s too much to mention, you must meet up soon.
I F Y O U FA N C Y A T E S T D R I V E C O N TA C T S H O P
_____________________
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11. q
God Save McQueen scarf
Alexander McQueen
£495
q
moody & Farrell
www.moodyandfarrell.co.uk
Mentmore Studios
London E8 3PN
Tel: 07906 990390
call shop
to book an appointment
lee broom
www.leebroom.com
Tel: 020 7820 0742
call shop
to book an appointment
alexander mcQueen
www.alexandermcqueen.com
4–5
Old Bond Street
London W1S 4PD
Tel: 020 7355 0088
q
E or
English
E centrics
In keeping with the long and inspiring tradition of English eccentrics, the
late great Isabella Blow and Alexander McQueen, to name just two who
Lee Broom is a different kind of eccentric, who channels his originality
into lighting. A prize-winning designer, he has breathed new life into
embodied the tradition, London has a reputation for original creativity to interiors lighting and applied it to furniture. Illuminating stuff. There’s
uphold. Take Moody & Farrell, exquisite hat maker, (isn’t a hat essential for nothing ordinary about his pieces. And while Alexander McQueen is
all eccentrics?) whose creations perch humorously and on close inspection intensely missed, Sarah Burton, his closest colleague and newly appointed
reveal luxurious detailing in ribbons and super-soft leathers. And hats are creative director, keeps the flame alive with collections and accessories that
having such a style moment with Panamas, Trilbys and flat caps taking continue his macabre, fantastical and exceptional eccentric vision. Best to
their turn on the cool kids. Eloise Moody, the creator, has also recently start gently though, by coating Britain’s most controversial breakfast spread,
collaborated with Bobbin Bicycles (see the entry for ‘Z’) to make reflective tweed Marmite, on your morning toast. Love it or hate it, it definitely sets you apart
spats, clearly with a few of life’s originals in mind. from the competition.
_____________________
S HO P HOW YO U LI KE I T

12. q
For details of one
of our private stylists
phone 020 7420 2062
‘The Hurricane’
Diamond pendant necklace
Jessica McCormack
Select Collection
£1,400
Lanvin dolls
Matches Fashion
Limited edition
£320
q
Matches Fashion
www.matchesfashion.com
Tel: 0845 602 5612
q
F s or F shion
Love fashion? Serious about shopping? Whatever your relationship with fashion, as a devotee or
reluctant follower, everyone needs a helping hand to keep up with what’s new or track down the old stuff that’s
good. Whether you’re just missing the perfect pair of flats, want to buy your entire spring wardrobe today, just want
to know where the cool kids shop or where women in-the-know go, we at SHOP have the solution. And if you don’t
know what you want, we can call on the best stylists from the worlds of film, fashion and magazines to advise you.
London is the fashion capital, so let us make it easy for you to experience it with a private stylist.
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13. q
Beat check studded
walker umbrella
£295
Soft shearling cropped aviator
jacket with funnel neck
£2,995
Classic trench coat
£695
Burberry Sport
chronograph watch
£395
All Burberry
q
Burberry
www.burberry.com
21 – 23
New Bond Street
London W1S 2RE
Tel: 020 3402 1444
q
G s or Great
Burberry is the very British, luxury fashion brand giving new meaning to the click of a button.
This season they created ‘retail theatre’ by inviting VIP customers to watch a live broadcast of their
catwalk show and pre-order items to receive them well ahead of the shops, calling it ‘Runway to
Reality’. Fashion keeps getting speedier, so this is one way to stay ahead of the game. While their
flagship store on Bond Street is very much worth a visit to get up close to the famed Trench and
Aviator coats and their sumptuous shoes and bags. Elegant, yet irreverent, this global megabrand
shows how the vintage house check print lives on.
S HO P HOW YO U LI KE I T

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H s or Help
Who hasn’t been short of time, ideas, and especially insider knowledge? Help is at hand:
‘Find, Fetch, Fabulous’ is SHOP’s first aid service, whatever your need. Our team can access parts of London
you never thought were open to you, no request is too big or too small and when time is short,
our couriers slip through traffic on their motorbikes so you don’t have to.
A LL YO U N E E D TO D O I S A S K

15. q
Wallpapers
Miller Harris
£75 per 10m roll
Teas
Bellocq
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q
Postcard Teas
www.postcardteas.com
9 Dering Street
London W1S 1AG
Tel: 020 7629 3654
Miller Harris
www.millerharris.com
Miller Harris Store
21 Bruton Street
London W1J 6QD
Tel: 020 7629 7750
Verde
www.verde-and-company-ltd.co.uk
40 Brushfield Street
Spitalfields
London E1 6AG
Tel: 020 7247 1924
Cocomaya
www.cocomaya.co.uk
12 Connaught Street
London W2 2AF
Tel: 020 7706 2770
Fortnum & Mason
www.fortnumandmason.com
181 Piccadilly
London W1A 1ER
Tel: 020 7734 8040
I s orInsider q
….A N D BE I N G O N E
Insiders know that there comes a moment in the
day when you want to let time slow down. In London,
it is teatime. In Postcard Teas, a serene corner off Bond
Street, the finest teas of Asia are lovingly served in
traditional cups and hand-crafted pots. Their tins of
tea make uber-stylish gifts too. While Miller Harris, the
perfumier, has created her own rare teas and her tiny
gem of a perfume shop, where her distinctive prints
adorn the banquettes, (and her newest venture, the
wallpaper) and champagne and tea-flavoured cupcakes
from the Primrose Bakery caress your tastebuds.
A sensory dream, where the wallpaper, olive oils, and
signature-printed notebooks are all on sale. At Verde,
in Spitalfields Market, author Jeanette Winterson’s teeny
café serves an English cup of tea with the finest Pierre
Marcolini chocolates as a possible accompaniment.
Surround yourself by more chocolate delicacies at
Cocomaya which now serves Bellocq tea. And not forgetting
the children’s favourite, ice cream sodas at Fortnum & Mason
and cucumber sandwiches for the grown ups.

16. q
bompass and parr
www.jellymongers.co.uk
Unit B, Flatiron Yard
14 Ayres Street
London SE1 1ES
Tel: 020 7403 9403
gelupo
www.gelupo.com
7 Archer Street
London W1D 7AU
Tel: 020 7287 5555
the chin chin
laboratorists
www.chinchinlabs.com
49–50
Camden Lock Place
London NW1 8AF
Tel: 07885 604 284
q
J s or Jell
….& i ce cr ea m
Brits just love nursery food, and jelly and ice cream come top of the list.
Jelly has grown up and now thanks to the creative innovations of the jelly king duo, Bompas & Parr,
it comes in bespoke forms – even black – or stacked so high on the table it nudges the chandelier.
And then there’s ice cream. Well, that became a fantasy too, Gelupo serves pine nut and fennel seed, avocado
and honey and simple pistachio. While Chin Chin in Camden has ‘nitro’ ice cream. Using frozen nitrogen,
the ingredients are frozen in a white-coated laboratory environment, before your eyes. Part performance art,
part taste bud extravaganza, the crazy scientists are currently working on glow-in-the-dark ice cream.
S HO P OUT ON T HE TOWN

17. q
All products shown
are Dunhill
q
Alfred Dunhill
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Bourdon House
2 Davies Street
London W1K 3DJ
Tel: 0845 458 0779
Dunhill
www.dunhill.com
48 Jermyn Street
London SW1Y 6LX
Tel: 020 7290 8609
q
K s or Kit
One can never have too much kit. Thank goodness for Dunhill, where a generous dose of classic style with
that all important differentiator, a little bit of ‘edge’ is at hand. This is the home of the foremost British men’s
luxury brand which personifies masculine elegance using their years of experience, craftsmanship and extensive
knowledge of what men want. From custom-made shirts and suits, to wallets that include an electronic device
for when it is misplaced. They’ve thought of everything and even have ‘The Homes of Alfred Dunhill’ impressive
addresses in London, Shanghai and Tokyo, where their vision is on show and VIP customers can benefit
from their Dunhill customised Bentley Continental Flying Spurs. Or closer to home, whatever your kit desire,
call SHOP at The Savoy and we can deliver direct to you, in your room.
D O N ’ T T RY T O O H A R D T O R E S I S T T H E A L L U R E

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Reproduced by permission of Geographers’ A-Z Map Co. Ltd. ©Crown Copyright 2010. All rights reserved. Licence number 100017302.
L s or L ndon
Overfamiliar with London? Or completely new to the city? Either way, at SHOP we’ve devised
‘London Unwrapped’ just for you. First, sit down and tell us what kind of day (or half day) you want: it could
be a Fashion Day, or a Music Day, or an Art Day, or any other kind of day you can imagine. Once you've shared
your dream day with us, our expert guides will devise a plan, remove all obstacles and either escort you every
step of the way, or send you off to explore and discover on your own. The result is a brand new London;
off the beaten track, behind the scenes, beyond the obvious.

23. q
The School of Life classroom
The School of Life
q
Vaishaly
www.vaishaly.com
Vaishaly Clinic
51 Paddington Street
London W1U 4HR
Tel: 020 7224 6088
The School of Life
www.theschooloflife.com
70 Marchmont Street
London WC1N 1AB
Tel: 020 7833 1010
Blink
www.blinkbrobar.com
Harvey Nichols and Fenwicks
Tel: 020 7408 0689
Cecconi’s
www.cecconis.co.uk
5A Burlington Gardens
London W1S 3EP
Tel: 020 7434 1500
Inn the Park
www.innthepark.com
St James's Park
London SW1A 2BJ
Tel: 020 7451 9999
Boxes of cigars:
Cohiba, Siglo VI
Monte Cristo 2
Romeo y Julieta
Partagas Serie D No. 4
All available at SHOP
Tel: 020 7420 2062
www.shopatthesavoy.com
q
M s or M
Do you crave an organic facial with super facialist Vaishaly or need some soul food from an inspiring talk
at The School of Life or just want your eyebrows threaded at Blink? Perhaps you’d prefer just to watch London go
by from a window seat at Cecconi’s. Or visit the London of children’s books and walk through St James’s Park,
stopping at the impressive Inn the Park, Oliver Peyton’s delectable restaurant. Possibly you may wish to emulate
that famed regular of The Savoy, Winston Churchill, and take the opportunity to puff on a Romeo y Julieta cigar,
available from SHOP, as you go on your way, slowly.
S HO P HOW YO U LI KE I T

24. q
love basque
£225
agent provocateur
love brief
£50
agent provocateur
q
rigby & peller
www.rigbyandpeller.com
22A Conduit Street
London W1S 2XT
Tel: 0845 076 5545
agent provocateur
www.agentprovocateur.com
6 Broadwick Street
London W1F 8HL
Tel: 020 439 0229
myla
www.myla.com
77 Lonsdale Rd
London W11 2DF
Tel: 0870 745 5003
q
N s or N ught
What you wear next to your skin can transform how you feel. Top of its game is Rigby & Peller,
the underwear store, by appointment to Her Majesty the Queen. They also take bookings
for their famous bra fittings. At Agent Provocateur, the underwear may be more risqué, but it’s
a lot of fun as well. Whereas Myla dig deep into a seam of luxury and adventure.
i t ’s a ll u p to yo u
S HO P OUT ON T HE TOWN

25. q
anya hindmarch
bespoke range
£1400 – 2500
q
anya hindmarch / bespoke
www.anyahindmarch.com
15 – 17
Pont Street
London SW1X 9EH
Tel: 020 7838 9177
q
O s or h On n Onl
Anya Hindmarch, the quintessentially British bag designer, is obsessed with getting the details right, and her
Bespoke range covers every conceivable aspect of beautiful personalised bags, books and boxes. Think of a box
for your wedding day which includes a secret drawer for love letters, with photos inlaid; an evening clutch
with your name engraved on the clasp; a bespoke man’s wallet for a rock ‘n’ roller who wants space
for his guitar picks; or her famous Ebury bag which can have a handwritten message. There are
books and travel folios, as well, with exquisite endpapers. In handwriting you recognise,
the message ‘Hurry home darling!’ should tug a few heart strings when
you open your wallet. Heirlooms for tomorrow,
and all as original as can be.
S HO P HOW YO U LI KE I T

26. q
moomin hot water bottle
selfridges
£25
q
selfridges & co
www.selfridges.com
400 Oxford Street
London W1A 1AB
Tel: 0800 123 400
q
P s or P rfection
If it wasn’t reassuring enough that earlier this year Selfridges was declared the best department store in the world,
maybe you should investigate the claim in person? Perhaps you’ll swoon over the exclusive 900ml bottles of Chanel No5
they have this Christmas, or the Moomin anniversary hot water bottle cover may be more your thing? Or maybe you will
install yourself with a balcony view at Hix, the in-house restaurant? It would be foolish to try and list the temptations on
offer, suffice to say that at Selfridges there are times when you feel like you’re watching several circus shows at once, and
at others you get so excited you convince yourself you need every single thing you see to take home, this instant.
This is the ultimate temple of temptation, so go explore.
S HO P OUT ON T HE TOWN

27. q
The Impossible Project
www.the-impossible-project.com
Tel: +43 (1) 890 31 90
Polaroid PoGo
www.polaroid.com
q
Q s or Q ick
It’s all about instant, it’s all about Polaroid cameras. The Impossible Project was the inspiration of everyone
who mourned the end of the Polaroid camera and instead kept the factory alive, Lady Gaga included,
who did a shoot to publicise the project. This Christmas the iPad may even be knocked off the top
Miss Popularity spot by the Polaroid PoGo, the revamped Polaroid with super cool printouts.
FIGHT FOR ONE
All Photos © The Impossible Project.
S HO P HOW YO U LI KE I T

28. q
0383 sunglasses
cutler and gross
£279
q
cutler and gross
www.cutlerandgross.com
16 Knightsbridge Green
London SW1X 7QL
Tel: 020 7581 2250
q
R s or Retr -C ol
The Savoy has seen its share of icons – Uma Thurman and Claudia Schiffer for instance – and
they all had something else in common – they wore Cutler and Gross sunglasses. The designs are renowned
for being handmade, often using vintage acetate – they’ll make you see London through new eyes.
S HO P OUT ON T HE TOWN

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S s or S vv
We all want to be savvy shoppers these days, and what better way than using SHOP’s ‘Respectfully Yours’
service. A chance for London’s doors to open for you with the greatest of ease, we will bring the best of
London to you, or take you on an appointment to see them. From crafts and craftspeople, from Savile Row
to Cork Street, the Silver Vaults to Jermyn Street, our little black book brings the best of London directly
to you, no fuss, no bother. Whatever your interest, we will find experts for some personal show and tell.

30. q
bc-s2/Wh watch
bremont
£2495
q
bremont
www.bremont.com
The Watch Gallery
129 Fulham Road
London SW3 6RT
Tel: 020 7581 3239
marc newson
www.marc-newson.com
Tel: 020 7932 0990
q
T s or T ck–T ck
Whatever your favoured wrist candy, we at SHOP can save you time, and help you find it, or even bring a
selection to you. Perhaps Bremont, a British made luxury watch, appeals? It calls itself the ‘quintessentially British
Swiss watch’ and they’ve taken their watches to freezing temperatures, and 100,000 feet in the air, to achieve the
status as the most tested watch. Or perhaps Marc Newson’s pared back Pod watch catches your eye? First designed
in 1986, or the Ikepod from 2006, both speak to the contemporary design-aware timepiece aficionado.
The clock’s ticking, let us guide you to the watch for you.

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U s or Uniqu
At SHOP we’ve carefully curated the best of London to compile our ‘Collection’ for you.
Beautifully crafted, finely detailed and completely of the moment, the SHOP Collection is hand-picked by
experts and is an eclectic, electric mix of the beautiful and the bold, the iconic and the iconoclastic, the innovative
and the definitive. Constantly changing and evolving, the SHOP Collection presents the key pieces from London's
most exciting design talent and is guaranteed to surprise and delight. We also sell The Savoy Collection,
from the mattress you’re lying on to exclusive vintage-style Christmas tree decorations,
take a little piece of The Savoy home with you.

32. q
lamps
atelier abigail ahern
From £195 – 325
q
paul smith no. 9
www.paulsmith.co.uk
9 Albemarle Street
London W1S 4BL
Tel: 020 7493 4565
soane
www.soane.co.uk
50–52
Pimlico Road
London SW1W 8LP
Tel: 020 7730 6400
atelier abigail ahern
www.atelierabigailahern.com
137 Upper Street
London N1 1QP
Tel: 020 7354 8181
ben pentreath ltd.
www.benpentreath.com
17 Rugby St
London WC1N 3QT
Tel: 020 7430 2526
V s or V r
There are days when you don’t just want to shop for shoes, and cushions start looking super attractive.
marianna kennedy Thankfully there are many fabulous boutiques that do for interiors what fashion boutiques do.
www.mariannakennedy.com
3 Fournier Street From Atelier Abigail Ahern via artisan perfection at Marianna Kennedy. And if furniture is your thing,
London E1 6QE seek inspiration at Paul Smith or Soane where handmade classics of yesteryear predominate.
Tel: 020 7375 2757
All share a pursuit of fine craftsmanship and design from whichever era.
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n e st i n g t i m e i s h e r e
Photographer: Graham Atkins Hughes
S HO P OUT ON T HE TOWN

33. q
Fawn Prince of Wales
check suit
Hardy Amies
£1600
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Liberty
www.liberty.co.uk
Great Marlborough Street
London W1B 5AH
Tel: 020 7734 1234
Savile Row
www.savilerowbespoke.com
Hardy Amies
www.hardyamies.com
14 Savile Row
London W1S 3JN
Tel: 020 7734 2436
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W s or W t
Where would we be without wit? The Brits live and breathe it, and wear it too, actually.
Wit at Liberty sees bicycles covered in Liberty lawn print, its windows always awash with a hyper-creative
vision. While across in Savile Row, it could be the silk lining of a jacket or that extra button at the cuff,
all tiny nods to individuality and hints at the wit at the heart of the most seriously suited. In the middle
of the Row you have Hardy Amies whose very first show in 1945 was in The Savoy and is now experiencing
an injection of cool with the designs of Oliver J Benjamin. Thanks to the dawn of the street-style blog,
The Sartorialist, style has become dependent on such wit, and everything else is dull.
Photographer: Roger Rich
S HO P AS YOU LI KE I T

34. q
love bird ring
price on application
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boodles at the savoy
www.boodles.com
Tel: 020 7240 6070
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X s or Kisses
Feel the love down in the foyer of The Savoy where Boodles, jewellers of distinction since 1798 and
a sixth-generation family business, sell jaw-dropping jewels and stones the size of birds’ eggs. Each jewellery
need, from statement to necessity via frivolity and the very serious, is covered. It’s just up to you to decide what
is completely essential to really feel the love. In celebration of the opening of The Savoy, Boodles have created
‘Iolanthe’, named after the Gilbert and Sullivan masterpiece that was performed in The Savoy Theatre.
l oV e a n d k i s s e s
S HO P HOW YO U LI KE I T

35. q
Jacket on Coral, 2010
Ink and gloss paint on paper
12x8 inches
£750
Image courtesy of
W W W. S H O PAT T H E S AV OY. C O M T : 0 2 0 74 2 0 2 0 6 2 E : C U R I O U S @ S H O PAT T H E S AV OY. C O M
Eleven Gallery, London
www.elevenfineart.com
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Y s or Y u
As our lives speed ever faster, a portrait stops the clock, forces us to sit still and shows us and all who look
upon us, how we look now, forever. Natasha Law is the choice of gorgeous girls with an outline worth tracing,
while Adam Fuss is the master of a photographic portrait in shadow form. If a traditional old school portrait
is more your thing, and why not, then Georgina Barclay is for you.
T H E S E A R E J U S T A TA S T E R

36. q
Skeppshult Natur bicycle
Bobbin Bicycles
£899
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Pashley
www.pashley.co.uk
Tel: 01789 292 263
Tokyo Bikes
www.tokyobike.co.uk
Tel: 020 7608 0206
Bobbin Bicycles
www.bobbinbicycles.co.uk
397 St John St
London WC1V 4LD
Tel: 020 7837 3370
Barclays Cycle Hire
www.tfl.gov.uk
Tel: 0845 026 3630
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Z s or Zip
Bikes are suddenly a byword for cool. Every mid-life crisis worth its salt has a slim line man’s
racer in its trail, while sit-up-and-beg bikes from Pashley (check out the all new Guv’nor with its
loveable leather handles), and witty interpretations from Tokyo Bikes or Bobbin Bicycles are for the young
Turks. Even the Mayor of London spotted the trend – check out the Barclays Cycle Hire all over
the capital, where you get the first 30 minutes free.
T WO W H E E L S G O O D
S HO P OUT ON T HE TOWN

37. S HO P HOW YO U LI KE I T

40. SAVOY A I S FO R ART
B I S FOR B OOKS
C I S FOR C ULT C LASS I C S
D I S FOR D R E AM S
E I S FOR EN GLI S H ECCE NT R I CS
F I S FOR FAS H I ON
G I S FOR GR E AT
H I S FOR HE LP
I I S FO R I NS I D ER . .. AN D B E I NG O NE
J I S FOR JE LLY
K I S FOR K I T
L I S FOR LON D ON
M I S FOR M E
N I S FOR N AUGHT Y
O I S FOR T HE ON E A ND ON LY
P I S FOR P E R FE CT
Q I S FOR QUI C K
R I S FOR R ET R O -CO OL
S I S FOR SAVVY
T I S FOR T I C K–TOC K
U I S FOR UNI QUE
V I S FOR V ERY
W I S FOR WI T
X I S FOR K I SS ES
Y I S FOR YOU
Z I S FOR Z I P
W W W. S H O PAT T H E S AV OY. C O M