This document provides information about the Operational Excellence 2011 conference taking place from October 11-13 in Barcelona, Spain. It will bring together the Marketing, IT, and Supply Chain conferences under one roof for the first time. The conference will include shared plenary sessions and breakout sessions specific to each topic. There will also be optional store tours on October 11th to view Spanish retail operations. The document provides the conference agenda and programming details. It encourages attendees to register online and lists contact information for additional questions.
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Marketing Forum 2011 Programme
1. OPERATIONAL EXCELLENCE 2011
11th - 13th oCtoBer
Barcelona, spain
Marketing ForuM it ConFerenCe Supply Chain ConFerenCe
Turning Consumer & The Consumerism of IT Delighting the Consumer
Shopper Insights into Growth www.tcgfit.com Acting as One
www.tcgfmarketingforum.com www.tcgfsupplychain.com
2. OPERATIONAL EXCELLENCE 2011
11th - 13th oCtoBer
Barcelona, spain
www.tcgfoperationalexcellence.com
whAtâs new ABoUt
yoUr ConferenCe?
âșâș for the first time the Marketing, it and supply Chain conferences
will take place at the same time under one roof.
âșâș itâs new.
âșâș itâs global.
âșâș if thereâs one event not-to-be-missed, this is it.
Join Us toâŠ
âșâș exchange knowledge.
âșâș network with peers.
âșâș open your mind.
âșâș Pick up new ideas and learn from practical experiences
of fellow members of the forum.
the shoPPer &
ConsUMer At the heArtâŠ
âșâș the âshopper & Consumerâ is what this yearâs event is all about.
âșâș And how we can work together to meet the needs of todayâs empowered consumer.
3. why shoUld yoU Be there?
the Consumer goods forum is your association. By the members, for the
members. get involved. help us lead the industry.
hear from the experts.
âExcellent event to get new inputs, to meet
âThe Marketing Forum exercises and expands inspiring colleagues, to exchange information
your mind like no other marketing event in and to benchmark own ideas!â
the world. It is the marketing event of the year Andreas MĂŒnch, Member of the executive Board,
for me. We stimulate your left and right brain head of department logistics & it, Migros, switzerland
with an intentional mix of successful case study
presentations and relevant experiences, outside
of the box, inspirational speakers to stretch your
mind.â
âThe store and DC
stephen smith, Chief Marketing officer for all formats & senior Vice
President of samâs Club, new formats, walmart China tours also provide
great insights on how
individuals can improve
their own operations
âCGF has proven to me to be a fantastic and leverage new
platform to gain valuable insights into technologies.â
how leading industry players address John s. Phillips, senior Vice President,
Customer supply Chain & logistics,
trends that shape our mid to long term PepsiCo, UsA
future. Networking with peer executives
from manufacturers, retail partners and
strategic vendors opens many doors for
collaboration.â âThe CGF Marketing Forum is an
Clyde Pereira, Cio, Coca-Cola hellenic, Austria excellent blend of manufacturers,
retailers, and select suppliers coming
together to discuss new ways of
working together to deliver improved
âFor me the IT conference provides an
shopping experiences. The speakers are
opportunity to see a diverse set of solutions
for common problems within our industry. dynamic and the forum is candid in
The insights I can gain at this forum can terms of interaction and discussion â
give me that leg up on my local competition.â a great mix!â
scott harrison, Chief information officer - delhaize Kristen nostrand, Marketing director, Procter & gamble,
America, delhaize group, UsA UsA
Plan to join us. Barcelona. Be there.
4. OPERATIONAL
EXCELLENCE 2011
ConferenCe At A glAnCe
Welcome to the Store tour programme and introduction
12.00
to the Spanish retail Scene
Tuesday MARKETING FOCUSED IT FOCUSED STORE SUPPLY CHAIN FOCUSED
Afternoon
11th October STORE TOUR TOUR STORE TOUR
evening welcome Cocktail for all Conference delegates
CONFERENCE SHARED SESSIONS
Morning opening plenary Session for all conference delegates
the new empowered Consumer and implications for the retail
and Consumer goods industry
lunch networking lunch for all conference delegates
Wednesday SUPPLY CHAIN
MARKETING FORUM
12th October IT CONFERENCE
tUrning ConsUMer
the ConsUMerisM
CONFERENCE
And shoPPer delighting the ConsUMer
of it
insights into growth ACting As one
Afternoon
Marketing forum it Conference supply Chain Conference
sessions sessions sessions
Marketing networking it networking supply Chain networking
evening
dinner dinner dinner
Breakfast Breakfast Sessions
Marketing forum supply Chain Conference
Morning it Breakout sessions
sessions continued sessions continued
lunch networking lunch for all conference delegates
Thursday
13th October
CONFERENCE SHARED SESSIONS
Afternoon Closing plenary Session for all conference delegates
how operational excellence in it, supply Chain and Marketing
is a key to the growth of your business
16.00 Closing of Conference
have a look at the conference website to see the full programme, speaker
biographies and much more:
www.tcgfoperationalexcellence.com
5. Bringing
together
the Best
of Both
worlds
why â3 in 1â is a winning formula
this yearâs unique format offers the best of both worlds. weâll
bring together three groups - Marketing, it and supply Chain - for
shared sessions on topics of concern to all, and then break out
into three separate conferences so that each group can focus
on specific topics of relevance and concern uniquely to them.
have a look at the conference programme to find out whatâs on.
Marketing ForuM 2011
turning Consumer & Shopper insights
into growth
www.tcgfmarketingforum.com
it ConFerenCe 2011
the Consumerism of it
www.tcgfit.com
Supply Chain ConFerenCe 2011
Delighting the Consumer - acting as one
www.tcgfsupplychain.com
Check out our conference websites to find out whatâs new, whoâll
be there, and how the operational excellence Pillar can provide
value to you and your company.
7. MARKETING FORUM 2011
Turning Consumer and Shopper
Insights into Growth
11th - 13th October, Barcelona, Spain
This conference programme has been developed by the members of
The Marketing Committee â Activating Shopper & Consumer Insights,
for the members of The Consumer Goods Forum. To see who is working
behind the scenes throughout the year to develop this programme for
you, visit www.tcgfmarketingforum.com.
Tuesday, 11th October
Store Tour and Distribution Center Tour with a Marketing Focus
This Tour Programme is unique in that participants walk the shop floor with the marketing
managers of the host company. Participants will have first-hand discovery of how leading
retailers are managing in-store promotions. The tour is optional, offered at an additional fee,
available on a first-come, first-served basis and delegates are requested to register for the
tour.
12.00 The Spanish Retail Scene â An Overview
Antonio De Santos, Retail Services Manager, The Nielsen Company, Spain
Buffet lunch will be served during the presentation
13.00 Discovering the Spanish Retail Scene - Store Tour Programme with a Marketing Focus
This tour includes visits to the following retailers:
Dia Market â This tour includes a visit to the new urban discount store concept called Dia Market. What is
special about this new convenience format is that it offers a large choice of fresh products in addition to the
typical grocery products and ready meals.
Carrefour Planet â This visit offers the opportunity to discover Carrefourâs newest hypermarket format called
âCarrefour Planetâ. This format aims at generating higher sales and offers an entertaining and convenient
shopping trip to consumers.
19.00 Welcome cocktail for all conference participants
10. Marketing Forum 2011
Turning Consumer & Shopper Insights into Growth
Marketing Forum Morning Sessions
The Customer Centric Retailer - Turning Shopper and Consumer Insights into Growth
Being Customer Centric is at the heart of retail success and growth - understanding the customer, listening to
the customer, their needs and wants and meeting those needs and wants better than anybody else. It is all
about providing relevance. A customer who believes that a store understands them, their families, their needs
and concerns, will be back again and again. Reward good customers through loyalty programs. Emotional
connections beyond reason are forged and long term growth is ensured. Building multi channel offerings
and relationships based on a deep understanding of the customer provides relevance and builds trust. Learn
about JCPenneyâs multi channel strategy and use of digital marketing to build loyalty and trust. Discover how
JCPenney uses customer insights to build one brand experience.
Ruby Anik, Senior Vice President of Brand Marketing, J.C. Penney Company, Inc, USA
A Revolution in Service - How Yamato became Number 1 in Japan by Building a Brand that Symbolizes
Trust & Excellence in Customer Service
Yamato built its business as a courier company that provides fast and reliable âTa-Q-Binâ (door-to-door parcel
delivery service) with a personal touch. Its business model is based on the conviction that high quality service
as a starting point will drive volume; volume will drive density of operation, leading to profitability, which can be
reinvested in service quality. It strives for ultimate customer satisfaction by focusing on the âlast one centimetreâ
of a parcelâs journey from sender to recipient.âWe are not merely delivering a parcel to an address. We are
bringing a touch to a person.â With this philosophy, Yamato has grown to be one of the most recognized and
highest trusted brands in Japan. What can we learn from Yamatoâs story on how to build a brand based on
consumer insights and excellence in customer service?
Katsuhiko Umetsu, Senior Manager / Global Business Department, Yamato Transport Co. Ltd., Japan
The Consumer & Shopper Journey - Customer Centric Value Creation between Retailers and
Manufacturers
Retailers and manufacturers have found a roadmap to build joint customer centric value in the future. With
the launch of the consumer and shopper journey framework, the stage is set to bring together consumer and
shopper insights to better meet their needs and value expectations. This framework merges the traditional
insights of manufacturers and retailers with a 360° shopper and consumer view, allowing them to build stronger
value propositions and more effective shopper marketing plans. A practical case study will demonstrate the
power of this new approach to the shopper and consumer.
Speakers to be announced
Operational Excellence 2011
Shared Plenary Afternoon Session
Keynote Address â A Catalyst for Change
Operational excellence is key to growth. Itâs all about breaking down the silos between Supply Chain, IT and
Marketing and working together to better serve the consumer. And itâs about retailers and manufacturers
combining their minds to find ways to better meet the needs and expectations of the consumers of our
products and shoppers in our stores.
David Cheesewright, President & CEO, Walmart Canada
Cherry on the Cake â The Art of Being You - Releasing Human Potential to its Fullest
Carolineâs inspirational message on leadership and finding your voice brings a whole new meaning to ROI... a
Return on Individuality. IDOLOGY is the art of being yourself â at work â and in that you have no competition.
Caroline McHugh, Chief Idologist, id-ology, United Kingdom
16:00 Departure for El Prat Airport