1. & 2+2:Tapping Hidden Resources for International Student Recruitment2/22/11 Center for Global Advancement of Community CollegesUniversity of CincinnatiCity College of San FranciscoNorthern Virginia Community College Zepur Solakian Ron CushingJoAnne LowPaul McVeigh

2. Workshop Outline Current Global Market Trends 2+2 at University of Cincinnati 2+2 at City College of San Francisco 2+2 at Northern Virginia Community College Q and A

4. Growing middle class

5. The global move to a knowledge-based economy

6. Capacity shortfall - domestic universities in many countries are unable to meet demand of a growing middle class

7. Funding shortfall - universities increasingly recognize the financial and cultural value of international students.

8. Skills shortfall - governments and employers require higher level skills and talent to support economic growth.

10. U.S Market Trends U.S. share has fallen from 28% to less than 20% in less than 10 years Recent healthy year-on-year increases (7-8%) mask the underlying problem Why? Complex post-9/11 student visa to U.S. U.S. education too costly Competitors, such as Australia, UK and France, increased market share during the same period Canada, Spain and China “Newcomers” have seen rapid growth Decline in opportunities in U.S. for students (Indian Market)

12. Germany: “Land of Ideas“, DAAD has 64 offices worldwide

13. France: Campus France has 100 Offices in 75 countries

14. UK: “Innovative, Individual, Inspirational“, British Council has offices in more than 100 countries

16. U.S Market Trends

17. Ponder this! Do we want to be globally competitive? How can we use available tools/vehicles such as 2+2 to get there?

18. University of Cincinnati During 2008, UC signed its first undergraduate 2+2 and 2+3 articulation agreements with foreign universities. In 2010 the decision was made to expand the 2+2 concept to U.S. community colleges with large international student populations whose students are focused on obtaining a U.S. Bachelor’s Degree. The University of Cincinnati has recently implemented an aggressive University Strategic Enrollment Plan called UC2019. This plan calls for increasing international student enrollment by 1,200 (from 2,100 to 3,300). We are hoping that partnerships with U.S. community colleges can help us accomplish this goal.

19. University of Cincinnati UC’s Evaluation Process for Indentifying Partners Proven track record of recruiting students with higher aspirations Large percentage of students matriculating to four year schools Students matriculating to quality schools Currently have 2+2 programs in place (curriculums in specific programs already in place; business practices established Has committed resources to program evaluation Do site visits with partners Tracks progress of students Tracks experiences of students Has a quality International Services Office Proper advising

20. University of Cincinnati What do you need to make it work? Infrastructure Senior Admissions Officer for Institutional Partnerships Global Scholarship TOEFL waivers for partners Conditional Letters of Admission Identify programs and where you have capacity Be committed to making changes Understand it’s a long term commitment Identify niche programs/services - Co-operative Education - Architecture - Global Scholarship

21. University of Cincinnati Why is UC using the 2+2 model? Helps identify and remove obstacles to enrollment of International Students Costs Location Timing Helps identify target markets for international student enrollment Diversity of student populations Undergraduate students Helps with retention of international students Arrive better prepared (English proficiency/cultural adjustment) Two years already completed Helps insure discipline-specific student pipe lines Extension of our recruiting efforts

22. University of Cincinnati Current 2+2 Agreements with U.S. community colleges: Green River Community College (signed) Northern Virginia Community College (in process) Don’t forget your own university system Raymond Walters College

23. City College of San Francisco 2+2 at City College Current plans

24. Northern Virginia Community College 2+2 at NOVA Current plans

25. Q and A Thank You!