This document contains a transcript from a Twitter discussion using the hashtag #prodmgmttalk on February 21, 2011. Participants discussed the concept of "market authority" and how it impacts product management. They debated whether market authority refers to having authority within an organization to make product decisions, or being seen as an authority in the market. Examples like Adobe's online marketing business were cited as having built market authority.

1. #prodmgmttalkwthashtag.com/prodmgmttalk Transcript from February 21, 2011 to February 21, 2011<br />All times are Pacific Time<br /> February 21, 2011 2:23 am brainmates: Join @cindyfsolomon, @jim_holland weekly #prodmgmttalk 10 AM Sydney time tomorrow. Topic: Building Market Authority http://bit.ly/hYnGiQ 5:43 am bradlytaylor: RT @brainmates: Join @cindyfsolomon, @jim_holland weekly #prodmgmttalk 10 AM Sydney time tomorrow. Topic: Building Market Authority http://bit.ly/hYnGiQ 9:46 pm brainmates: [ACT] My fav day of week. #prodmgmttalk at 10AM. This week we have @jim_holland leading discussion on building mkt authority 10:11 pm cindyfsolomon: RT @leonardkish: RT @brainmates: Join @cindyfsolomon, @jim_holland on weekly #prodmgmttalk. This week all abt Building Market Authority http://bit.ly/hYnGiQ 10:15 pm ProdMgmtTalk: RT @MikeBoudreaux: RT @onpm: Join @saeedwkhan and @jim_holland on Twitter for upcoming #prodmgmt talks http://wp.me/pXBON-285 #prodmgmttalk (@prodmgmttalk) 10:15 pm ProdMgmtTalk: RT @awarmstrong: RT @onpm @prodmgmttalk ? Join @saeedwhan and @jim_holland on Twitter for upcoming #prodmgmt talks http://wp.me/pXBON-285 #prodmgmttalk 10:31 pm nickcoster: We just added the talk to the brainmates newsletter. Short notice but lets see who turns up! #prodmgmttalk 10:31 pm equintanilla: RT @leonardkish: @brainmates: Join @cindyfsolomon, @jim_holland on #prodmgmttalk. This week: Building Market Authority http://bit.ly/hYnGiQ 10:40 pm brainmates: We're starting soon! @jim_holland to lead us on Building Market Authority #prodmgmttalk 10:50 pm ProdMgmtTalk: RT @brainmates: We're starting soon! @jim_holland to lead us on Building Market Authority #prodmgmttalk 10:52 pm ProdMgmtTalk: @equintanilla @leonardkish @brainmates: Join @cindyfsolomon @jim_holland Building Market Authority http://bit.ly/hYnGiQ #prodmgmttalk 10:57 pm ProdMgmtTalk: Skyping with Adrienne @brainmates @sehlhorst Starting soon! http://www.twebevent.com/prodmgmttalk #prodmgmttalk 10:58 pm ProdMgmtTalk: Today's Focus: Building Market Authority Review Questions http://on.fb.me/fT1kvs #prodmgmttalk 10:58 pm sehlhorst: RT @Jim_Holland: RT @ProdMgmtTalk: RT @brainmates: We're starting soon! @jim_holland to lead us on Building Market Authority #prodmgmttalk 11:00 pm ProdMgmtTalk: Welcome @Jim_Holland to our Skype background audio during the talk! #prodmgmttalk 11:01 pm brainmates: RT @ProdMgmtTalk: Welcome @Jim_Holland to our Skype background audio during the talk! #prodmgmttalk 11:01 pm rcauvin: To follow the @ProdMgmtTalk discussion starting now, do a real-time search on the #prodmgmttalk hash tag. #prodmgmt 11:02 pm brainmates: RT @rcauvin: To follow the @ProdMgmtTalk discussion starting now, do real-time search on the #prodmgmttalk hash tag. #prodmgmt #prodmgmttalk 11:02 pm sehlhorst: If you're using tweetchat.com - don't forget to change the refresh speed to 5sec #prodmgmttalk 11:02 pm ProdMgmtTalk: Ta da!!!! The time has come for our 3rd weekly Global Management Talk discussion! Welcome @Jim_Holland ! #prodmgmttalk 11:02 pm ProdMgmtTalk: Welcome product managers! Please introtweet yourself and where you're from! #prodmgmttalk 11:03 pm brainmates: Adrienne from Sydney #prodmgmttalk 11:03 pm rcauvin: @ProdMgmtTalk I'm Roger L. Cauvin, a product strategist in Austin, Texas. #prodmgmttalk #prodmgmt #austin 11:03 pm sehlhorst: Scott from Austin, here :) #prodmgmttalk 11:04 pm johnpeltier: John Peltier from Atlanta GA, USA (til battery runs out!) RT @ProdMgmtTalk Please introtweet yourself #prodmgmttalk 11:04 pm ProdMgmtTalk: Welcome @sehlhorst @rcauvin @cindyfsolomon #prodmgmttalk 11:04 pm roadmapwarrior: Jen from the Kansas City area #prodmgmttalk #prodmgmttalk 11:04 pm nickcoster: Nick from brainmates in Sydney. #prodmgmttalk 11:05 pm ProdMgmtTalk: Welcome @johnpeltier @roadmapwarrior and live skype audience in Australia! #prodmgmttalk 11:05 pm brainmates: Welcome everyone! #prodmgmttalk 11:05 pm saeedwkhan: Saeed Khan from Toronto - #prodmgmttalk 11:05 pm DavidWLocke: David from San Antonio #prodmgmttalk 11:05 pm jidoctor: Jennifer from Minneapolis (freshly snowed in once again Minneapolis) #prodmgmttalk 11:05 pm sehlhorst: @Jim_Holland is resolving some tech issues - hold on folks.... #prodmgmttalk 11:05 pm ProdMgmtTalk: Welcome @saeedwkhan So glad to get your twitter name correct! #prodmgmttalk 11:06 pm ProdMgmtTalk: Welcome @DavidWLocke @jidoctor (background tech issues getting everyone in sync) #prodmgmttalk 11:07 pm ProdMgmtTalk: Waiting to get @Jim_Holland on board in tweet room Questions to ponder today: http://on.fb.me/fT1kvs #prodmgmttalk 11:08 pm ProdMgmtTalk: @Jim_Holland moved to a different machine Q1: 1. How does Market Authority(or the lack of it) impact your organization? #prodmgmttalk 11:09 pm brainmates: I am not quite sure how to answer. What do we mean by Market Authority? #prodmgmttalk 11:09 pm sehlhorst: @sehlhorst @Jim_Holland stuff showing up in tweetdeck, but not tweetchat - he's changing now... #prodmgmttalk 11:09 pm ProdMgmtTalk: For me, I want to define exactly what Market Authority is for my product and industry #prodmgmttalk 11:09 pm sehlhorst: RT @Jim_Holland: Greetings all. Working out a few glitches #prodmgmttalk 11:09 pm nickcoster: Re Q1 - What do you mean by 'market authority'? #prodmgmttalk 11:10 pm ProdMgmtTalk: Hi @nickcoster! glad to see I'm on the same page with wanting to define the terminology, market authority #prodmgmttalk 11:10 pm ErikaLAndersen: Erika from the Rocky Mountains #prodmgmttalk 11:10 pm simplybastow: Janna Bastow here, from London UK #prodmgmttalk. Nice to meet you folks ;) 11:10 pm sehlhorst: RT @Jim_Holland: Market Authority was a topic I came across at a clients late last year. #prodmgmttalk 11:11 pm rcauvin: Are we talking about quot;
authorityquot;
to make product decisions w/in an organization, or influence/leadership in the market? #prodmgmttalk 11:11 pm saeedwkhan: Here's a post from Jim on Market Authority - http://onproductmanagement.net/2010/12/20/market-authority/ #prodmgmttalk 11:11 pm brainmates: Welcome @simplybastow & @ErikaLAndersen. #prodmgmttalk 11:11 pm jidoctor: or, being the authority on the market? #prodmgmttalk 11:11 pm ProdMgmtTalk: RT @saeedwkhan: Heres a post from Jim on Market Authority - http://onproductmanagement.net/2010/12/20/market-authority/ #prodmgmttalk 11:11 pm ProdMgmtTalk: RT @brainmates: Welcome @simplybastow & @ErikaLAndersen. #prodmgmttalk 11:12 pm ProdMgmtTalk: RT @rcauvin: Are we talking about quot;
authorityquot;
to make product decisions w/in organization, or influence/leadership in market? #prodmgmttalk 11:12 pm simplybastow: +1... define before debate? RT @nickcoster Re Q1 - What do you mean by 'market authority'? #prodmgmttalk 11:12 pm johnpeltier: Thought: Should we assume that deep market knowledge is the currency of quot;
authorityquot;
or is more required? #prodmgmttalk 11:12 pm ProdMgmtTalk: RT @simplybastow: +1... define before debate? RT @nickcoster Re Q1 - What do you mean by market authority? #prodmgmttalk 11:13 pm brainmates: Acc to @jim_holland mrkt authority goes beyond customer, industry, competition #prodmgmttalk 11:13 pm saeedwkhan: Market Authority involves a clear understanding of your markets, products, competitors, buyers and users #prodmgmttalk 11:13 pm rcauvin: @jidoctor Yes, sounds like we're taking about quot;
authority on the marketquot;
, leading to influence in making product decisions. #prodmgmttalk 11:13 pm ProdMgmtTalk: Market Authority: do you know your products, your market, your competition, buyer & users, selling process & connections w/in #prodmgmttalk 11:13 pm johnpeltier: This was my interpretation. RT @jidoctor or, being the authority on the market? #prodmgmttalk 11:13 pm sehlhorst: @rcauvin I think they are both interpretations worth discussing (market authority internal v external) #prodmgmttalk 11:14 pm jidoctor: so, does market authority mean you inherently have domain expertise or can it be acquired? #prodmgmttalk 11:14 pm brainmates: Acc to jim_holland its also abt understanding the connections between all of those (competition, buyers, users etc) #prodmgmttalk 11:14 pm rcauvin: @jidoctor And leading to smart product decisions. #prodmgmttalk #prodmgmt 11:14 pm VFigatelix: #prodmgmttalk can you give us an example of a Market Authority? 11:14 pm ProdMgmtTalk: Good question! RT @jidoctor: so, does market authority mean you inherently have domain expertise or can it be acquired? #prodmgmttalk 11:15 pm brainmates: Mrkt authority can be acquired... otherwise no opportunity to grow #prodmgmttalk 11:15 pm ProdMgmtTalk: Welcome @VFigatelix ! #prodmgmttalk 11:15 pm sehlhorst: RT @Jim_Holland: I see domain expertise (product) as a component of market authority #prodmgmttalk 11:16 pm roadmapwarrior: Should always back up claims w/ evidence & w/o quot;
I thinkquot;
- esp. true for those of us in regulated industries #prodmgmttalk #prodmgmttalk 11:16 pm ProdMgmtTalk: Jim is on audio @jim_holland thanks for RT @sehlhorst #prodmgmttalk 11:16 pm rcauvin: @jidoctor Market authority in an industry is hereditary and can't be acquired :-) #prodmgmttalk #prodmgmt 11:16 pm johnpeltier: Absolutely, or my new boss just made a bad hire ;) RT @brainmates Mrkt authority can be acquired... #prodmgmttalk 11:16 pm sehlhorst: @rcauvin you are teasing, right? :) #prodmgmttalk 11:16 pm ProdMgmtTalk: @rcauvin - are you teasing? Hard to tell in text! #prodmgmttalk 11:16 pm sehlhorst: RT @Jim_Holland: Who is showing market authority? #prodmgmttalk 11:17 pm jidoctor: @rcauvin but, somewhere there is a start to market authority...not EVERYone can inherit. (or there'd be no movement) #prodmgmttalk 11:17 pm ProdMgmtTalk: @johnpeltier were you the new acquired market authority? #prodmgmttalk 11:17 pm rcauvin: @jidoctor @sehlhorst Haven't they located a market authority gene for each industry? :-) #prodmgmttalk #prodmgmt 11:17 pm sehlhorst: RT @Jim_Holland: I see adobe, the Online Marketing business as one that has built/building and showing this #prodmgmttalk 11:17 pm brainmates: @jidoctor @rcauvin Agree!there is a start to market authority...not EVERYone can inherit. (or there'd be no movement) #prodmgmttalk 11:18 pm saeedwkhan: Market Authority is to #prodmgmt as deep technical understanding is to engineering #prodmgmttalk 11:18 pm ProdMgmtTalk: From @jim_holland quot;
I see Adobe in online marketing show authority - 1. requirement as org to entire PMrktng team understand #prodmgmttalk 11:18 pm sehlhorst: RT @saeedwkhan: Market Authority is to #prodmgmt as deep technical understanding is to engineering #prodmgmttalk 11:18 pm brainmates: RT @saeedwkhan: Market Authority is to #prodmgmt as deep technical understanding is to engineering. Too True! #prodmgmttalk 11:18 pm saeedwkhan: It's the foundation for a systematic approach to our work. #prodmgmttalk 11:18 pm sehlhorst: @saeedwkhan AWESOME analogy! #prodmgmttalk 11:18 pm ProdMgmtTalk: From @jim_holland Adobe PMs understand the entire market influences & use as way to deepen & enrich understanding of customers #prodmgmttalk 11:19 pm johnpeltier: No, I am the acquirer/sponge. RT @ProdMgmtTalk @johnpeltier were you the new acquired market authority? #prodmgmttalk 11:20 pm brainmates: RT @jim_holland Use market authority to make good business decisions #prodmgmttalk 11:20 pm rcauvin: @saeedwkhan And the foundation for making product decisions that are informed rather than arbitrary. #prodmgmttalk #prodmgmt 11:20 pm ProdMgmtTalk: From @jim_holland: Biz side plays into mrkt authority to guide, understand & make good biz decisions #prodmgmttalk 11:20 pm sehlhorst: RT @Jim_Holland: We often see #prodmgmt as a technical authority and not a business authority #prodmgmttalk 11:20 pm roadmapwarrior: @jim_holland do you think market authority is what drives Adobe's many acquisitions? #prodmgmttalk #prodmgmttalk 11:20 pm ErikaLAndersen: RT @sehlhorst: RT @saeedwkhan: Market Authority is to #prodmgmt as deep technical understanding is to engineering #prodmgmttalk 11:21 pm DavidWLocke: @Jim_Holland Since we are building a technology, product, biz, and market, technical authority is not enough. #prodmgmt #prodmgmttalk 11:21 pm ProdMgmtTalk: @johnpeltier Got it! Sponge up everything in this talk - lots of experience & expertise represented! #prodmgmttalk 11:21 pm rcauvin: Market authority isn't enough, however. To make informed product decisions, we apply universal marketing principles. #prodmgmttalk #prodmgmt 11:21 pm benjamingaines: booyah RT @Jim_Holland: I see adobe, the Online Marketing (#omniture) business as one that has built/building and showing this #prodmgmttalk 11:21 pm brainmates: RT jim_holland Markt Authority must come with evidence #prodmgmttalk 11:21 pm sehlhorst: RT @roadmapwarrior: @jim_holland do you think market authority is what drives Adobe's many acquisitions? #prodmgmttalk 11:21 pm saeedwkhan: @rcauvin -- yes, agree. Informed decisions vs. arbitrary or emotional. #prodmgmttalk 11:21 pm roadmapwarrior: agreed! RT @saeedwkhan: Market Authority is to #prodmgmt as deep technical understanding is to engineering #prodmgmttalk 11:21 pm sehlhorst: RT @Jim_Holland: market authority comes with evidence, validation and an active participation with #prodmgmt #prodmgmttalk 11:22 pm ProdMgmtTalk: From @jim_holland takes more than technical understanding of products - req. broad understanding of mrkt, evidence & out reach #prodmgmttalk 11:22 pm brainmates: RT Jim_Holland Market Authority requires evidence #prodmgmttalk 11:22 pm johnpeltier: RT @rcauvin [Mkt Auth is] the foundation for making product decisions that are informed rather than arbitrary. #prodmgmttalk 11:22 pm jidoctor: mkt auth comes w/ evidence, validation & an active participation w/ #prodmgmt - #prodmktg 2 they know buyer behavior in mkt #prodmgmttalk 11:22 pm ProdMgmtTalk: Welcome @benjamingaines #prodmgmttalk 11:22 pm VFigatelix: @Jim_Holland evidence of a Market Authority: How do you measure that? #prodmgmttalk 11:23 pm brainmates: RT @johnpeltier @rcauvin [Mkt Auth is] the foundation for making product decisions that are informed rather than arbitrary. #prodmgmttalk 11:23 pm ProdMgmtTalk: From @jim_holland You can not just drive tech by having a tech understanding. Do you know your products, markets... #prodmgmttalk 11:23 pm sehlhorst: from @jim_holland - you have to know the competitive landscape #prodmgmttalk 11:23 pm ProdMgmtTalk: From @jim_holland must know competitive landscape to achieve market authority & really understand buyers AND users #prodmgmttalk 11:23 pm rcauvin: Books like Ries & Trout's 22 IMMUTABLE LAWS OF MARKETING teach timeless, universal marketing principles. #prodmgmttalk #prodmgmt #prodmktg 11:24 pm ProdMgmtTalk: Distinction that buyers are NOT always users, and must understand the different process involved for both #prodmgmttalk 11:24 pm roadmapwarrior: mkt auth also depends on knowing who your mkt actually is, definitions in a company are often too broad #prodmgmttalk #prodmgmttalk 11:24 pm ProdMgmtTalk: RT @rcauvin: Books like Ries & Trouts 22 IMMUTABLE LAWS OF MARKETING teach timeless, universal marketing principles. #prodmgmttalk 11:24 pm jidoctor: RT @ProdMgmtTalk: Distinction that buyers are NOT always users & must understand the diff process for both #prodmgmttalk #prodmktg...AMEN! 11:24 pm johnpeltier: @ProdMgmtTalk I need a staff to do everything mentioned here :) || Got it! Sponge up everything in this talk #prodmgmttalk 11:25 pm ProdMgmtTalk: From @jim_holland must have good knowledge also of the process of buying, using & the day in life of user #prodmgmttalk 11:25 pm sehlhorst: rt @jim_holland AND also an understanding of how they buy, and 'day in the life' #ux of a user #prodmgmttalk 11:25 pm rcauvin: Competitive landscape greatly affects proper choice of positioning of your product. #prodmgmttalk #prodmgmt #prodmktg 11:25 pm sehlhorst: rt @jim_holland - you have to understand the economic buyer as well as the persona #prodmgmttalk 11:25 pm flowchainsensei: RT @rcauvin: Books like Ries & Trout's 22 IMMUTABLE LAWS OF MARKETING teach timeless, universal marketing principles. #prodmgmttalk #prodmgmt #prodmktg 11:25 pm ProdMgmtTalk: From @jim_holland must go beyond user experience into standing in the shoes of the buyer AND the user #prodmgmttalk 11:25 pm johnpeltier: RT @ProdMgmtTalk: From @jim_holland must know competitive landscape to achieve market authority & really understand buyers AND users #prodmgmttalk 11:25 pm ProdMgmtTalk: Welcome @flowchainsensei ! #prodmgmt #prodmktg #prodmgmttalk 11:25 pm ErikaLAndersen: RT @sehlhorst: rt @jim_holland - you have to understand the economic buyer as well as the persona #prodmgmttalk 11:25 pm saeedwkhan: Given Mkt. Auth has many components, how can it be efficiently mapped or communicated? #prodmgmttalk 11:26 pm sehlhorst: RT @rcauvin: Competitive landscape greatly affects proper choice of positioning of your product. #prodmgmt #prodmktg #prodmgmttalk 11:26 pm ProdMgmtTalk: RT @saeedwkhan: Given Mkt. Auth has many components, how can it be efficiently mapped or communicated? #prodmgmttalk 11:26 pm nickcoster: Hmmm Poor Jim. Twitter is hobbling him. Read his tweets at @jim_holland we can't work out why his don't show here. #prodmgmttalk 11:26 pm ProdMgmtTalk: RT @ErikaLAndersen: RT @sehlhorst: rt @jim_holland - you have to understand the economic buyer as well as the persona #prodmgmttalk 11:26 pm flowchainsensei: Bob from London - Hi there :) #prodmgmttalk 11:26 pm johnpeltier: @rcauvin Do you have a list of recommended titles? #prodmgmttalk 11:27 pm leonardkish: Hi, Leonard Kish in Denver. Took a while to mention users. Yes, a full spectrum of perspectives needed(buyer, user, stkhldrs) #prodmgmttalk 11:27 pm brainmates: RT Jim_Holland Need to be bottom up and top down communicator #prodmgmttalk 11:27 pm ProdMgmtTalk: From @jim_holland re: communications: market auth communicates bottom up and top down (connection, alliance w/Exec influenc) #prodmgmttalk 11:27 pm rcauvin: @johnpeltier The Ries & Trout book I mentioned is fantastic. #prodmgmttalk #prodmgmt 11:27 pm sehlhorst: RT @leonardkish: Yes, a full spectrum of perspectives needed(buyer, user, stkhldrs) #prodmgmttalk 11:27 pm ErikaLAndersen: Between economic buyer and persona -- is on more important? #prodmgmttalk 11:28 pm sehlhorst: RT @ErikaLAndersen: Between economic buyer and persona -- is on more important? #prodmgmttalk 11:28 pm rcauvin: @ErikaLAndersen You can (and generally should) compose personas for buyers and users. #prodmgmttalk #prodmgmt 11:28 pm ProdMgmtTalk: From @jim_holland PM stands at bottom and yells out loud and no one hears going up to top (screaming in a field alone or peers #prodmgmttalk 11:28 pm VFigatelix: @Jim_Holland how do you know is the evidence needed for Mkt Auth is relevant? #prodmgmttalk 11:28 pm brainmates: RT Jim_Holland Product Management stands up at the bottom & no one hears them at the top #prodmgmttalk 11:28 pm jidoctor: @ErikaLAndersen imho - NO! understading all the personas & buyers is necessary for mkt authority. #prodmgmttalk #prodmktg #prodmgmt 11:28 pm leonardkish: It can be mapped using all stakeholders and the constraints that they provide. Some are in opposition, need to find middle. #prodmgmttalk 11:28 pm sehlhorst: @ErikaLAndersen I think of buyer persona as critical to _this_ sale, and user persona critical to _the next_ sales #ux #prodmgmttalk 11:29 pm roadmapwarrior: @saeedwkhan mkt auth comms need to paint picture - personas, clear defs of target segments, lots of quot;
whyquot;
#prodmgmttalk #prodmgmttalk 11:29 pm jidoctor: @johnpeltier i have a bunch of resources listed here as well: http://bit.ly/evMNuy #prodmgmttalk 11:29 pm ProdMgmtTalk: From @jim_holland must have broadbased connections w/entire organization to communicate and receive vital market info #prodmgmttalk 11:29 pm ProdMgmtTalk: Welcome @leonardkish #prodmgmttalk 11:30 pm sehlhorst: RT @brainmates: RT Jim_Holland Product Management stands up at the bottom & no one hears them at the top #prodmgmttalk 11:30 pm bdoctor: Hi, Barry from Minneapolis joining in a bit late... #prodmgmttalk 11:30 pm ErikaLAndersen: RT @jidoctor: @ErikaLAndersen imho - NO! understading all the personas & buyers is necessary for mkt authority. #prodmgmt #prodmgmttalk 11:30 pm brainmates: @jidoctor @ErikaLAndersen Agree! If we only appeal to users, product may not be sold #prodmgmttalk 11:30 pm ProdMgmtTalk: discuss Question 2: Does your organization use any methods to build and maintain market authority? #prodmgmttalk 11:30 pm ErikaLAndersen: RT @sehlhorst: I think of buyer persona as critical to _this_ sale, and user persona critical to _the next_ sales #ux #prodmgmttalk 11:31 pm johnpeltier: I like this distinction RT @sehlhorst buyer persona as critical to this sale, and user persona critical to NEXT sales #ux #prodmgmttalk 11:31 pm ProdMgmtTalk: Welcome @bdoctor #prodmgmttalk 11:31 pm roadmapwarrior: examples? @jim_holland must have broadbased connections w/entire organization... #prodmgmttalk #prodmgmttalk 11:31 pm sehlhorst: RT @Jim_Holland: @ProdMgmtTalk - what type of methods do you see most often? #prodmgmttalk 11:32 pm ProdMgmtTalk: (Note: @jim_holland and @nickcoster tweets are only hitting tweetdeck, not tweetchat) #prodmgmttalk 11:32 pm brainmates: @roadmapwarrior @jim_holland Nick from Brainmates says Beer! increases your influence :) #prodmgmttalk 11:32 pm jidoctor: #prodmgmttalk...market visits (w/ reports) & shared team learnings are 2 methods 11:32 pm rcauvin: #prodmgmt can take the lead in setting up database of prospects that have bought in to being interviewed, surveyed, etc. #prodmgmttalk 11:32 pm sehlhorst: @roadmapwarrior I've seen the horribly slow quot;
interlockquot;
done as 'better than nothing' in large corps #prodmgmttalk 11:32 pm nickcoster: @roadmapwarrior @jim_holland Beer, coffee and lots of tolerance. #prodmgmttalk 11:33 pm jidoctor: but only if market visits are not a quot;
one-timequot;
event, but rather a cycle that is required...& where they take on a life #prodmgmttalk 11:33 pm ProdMgmtTalk: Breaking news: PMs have humor (despite being intensely focussed!) #prodmgmttalk 11:33 pm sehlhorst: RT @nickcoster: @roadmapwarrior @jim_holland Beer, coffee and lots of tolerance. [I see this in more informal orgs] #prodmgmttalk 11:33 pm sehlhorst: RT @Jim_Holland: beer could be good, if pizza were included and the right people were in the room #prodmgmttalk 11:33 pm leonardkish: User research combined with market research and user interviews, stakeholder interviews. Business model design methods. #prodmgmttalk 11:33 pm jidoctor: @sehlhorst you'd have someone who is lactose intolerant ruin the party #prodmgmttalk 11:34 pm bdoctor: RT @Jim_Holland: beer could be good, if pizza were included and the right people were in the room #prodmgmttalk 11:34 pm VFigatelix: @rcauvin isn't that a BI role? #prodmgmttalk 11:34 pm roadmapwarrior: RT @ProdMgmtTalk: Breaking news: PMs have humor (despite being intensely focussed!) #prodmgmttalk 11:34 pm sehlhorst: RT @Jim_Holland: Listening is critical. Being invited or showing up in the right conversations...more? #prodmgmttalk 11:34 pm ProdMgmtTalk: beer, coffee, pizza...Is this the answer to Q2: Does your organization use any methods to build and maintain market authority? #prodmgmttalk 11:34 pm johnpeltier: We are doing this RT @rcauvin #prodmgmt can set up database of prospects that have bought in to being interviewed etc. #prodmgmttalk 11:34 pm bdoctor: RT @Jim_Holland: Listening is critical. Being invited or showing up in the right conversations...more? #prodmgmttalk 11:34 pm sehlhorst: @VFigatelix I've only seen BI people 'crunch the numbers', not define the questions to ask #prodmgmttalk 11:34 pm rcauvin: Important part of #prodmgmt is to set up the *infrastructure* for continuously improving understanding of the market. #prodmgmttalk 11:35 pm ProdMgmtTalk: RT @johnpeltier: We are doing this RT @rcauvin set up database of prospects that have bought in to being interviewed etc. #prodmgmttalk 11:35 pm ProdMgmtTalk: Agreed - they're analysts RT @sehlhorst: @VFigatelix only seen BI people crunch the numbers, not define the questions to ask #prodmgmttalk 11:35 pm bdoctor: @Jim_Holland Too many PMs talk more than listen. That can get them excluded from the conversation #prodmgmttalk 11:35 pm sehlhorst: RT @rcauvin: Important part of #prodmgmt is to set up the *infrastructure* for cont improve understanding of the market. #prodmgmttalk 11:35 pm johnpeltier: Hello to the quot;
you tweet more than anyone I know!quot;
segment of my followers. Apologies for the flood. #prodmgmttalk 11:35 pm brainmates: @rcauvin By infrastructure do you mean roadshows, presentations, meetings.... #prodmgmttalk 11:35 pm sehlhorst: RT @Jim_Holland: this needs to be shared in a #prodmgmt portal for everyone to see and know. #prodmgmttalk 11:36 pm VFigatelix: @VFigatelix @rcauvin isn't that a Business Intelligence role? don'T we PM want to do too much? #prodmgmttalk 11:36 pm sehlhorst: RT @VFigatelix: @VFigatelix @rcauvin isn't that a Business Intelligence role? don'T we PM want to do too much? #prodmgmttalk [always!] 11:36 pm sehlhorst: RT @Jim_Holland: Most Market Authority is built on active engagement inside and outside the org #prodmgmttalk 11:36 pm rcauvin: When #prodmgmt sets up infrastructure for understanding the market, it is true leadership - enabling the team. #prodmgmttalk 11:36 pm ProdMgmtTalk: Difficult to achieve balance: RT @bdoctor: @Jim_Holland Too many PMs talk more than listen. can get excluded from conversation #prodmgmttalk 11:36 pm ProdMgmtTalk: Yes! RT @VFigatelix: @VFigatelix @rcauvin isnt that a Business Intelligence role? donT we PM want to do too much? #prodmgmttalk 11:36 pm sehlhorst: RT @Jim_Holland: @VFigatelix @rcauvin Data/info. isn't always a BI role. #prodmgmttalk 11:36 pm ProdMgmtTalk: RT @sehlhorst: RT @Jim_Holland: Most Market Authority is built on active engagement inside and outside the org #prodmgmttalk 11:37 pm brainmates: RT @rcauvin: When #prodmgmt sets up infrastructure for understanding the market, it is true leadership - enabling the team. #prodmgmttalk 11:37 pm HITweet: RT @leonardkish: User research combined with market research and user interviews, stakeholder interviews. Business model design methods. #prodmgmttalk 11:37 pm sehlhorst: @brainmates @rcauvin huge value in creating clarity of communication about market understanding in giant siloed orgs #prodmgmttalk 11:37 pm johnpeltier: Even Sharepoint works RT @sehlhorst RT @Jim_Holland: shared in a #prodmgmt portal for everyone to see and know. #prodmgmttalk 11:37 pm JVocell: RT @saeedwkhan: Market Authority is to #prodmgmt as deep technical understanding is to engineering #prodmgmttalk 11:37 pm sehlhorst: RT @Jim_Holland: @ProdMgmtTalk @bdoctor @Jim_Holland Agree that #prodmgmt forgets they have one mouth and two ears. #prodmgmttalk 11:38 pm ProdMgmtTalk: Q2 Answers: 1. Active engagement inside & out, 2. Infrastructure: wikis, trade, talk #prodmgmttalk 11:38 pm rcauvin: @VFigatelix Hmm, why wouldn't #prodmgmt lead the understanding of the market? #prodmgmttalk #prodmgmt 11:38 pm ProdMgmtTalk: Welcome @JVocell ! #prodmgmttalk 11:38 pm brainmates: Need to share information actively so demonstrate Mrkt Authority. No good having info sit on wikis etc #prodmgmttalk 11:38 pm sehlhorst: RT @Jim_Holland: Mrkt Auth. - 1) external connections 2) Active listening events, 3) PM Wiki 4) central access to data Others? #prodmgmttalk 11:38 pm sehlhorst: @brainmates also need to share _interpretation_ of market info - e.g. what is relevant, what is red herring #prodmgmttalk 11:39 pm roadmapwarrior: for me, quot;
infrastructurequot;
incl. comm channels w/i the org, regular insight mtgs w/ sales & SMEs, review of bizdev #prodmgmttalk #prodmgmttalk 11:39 pm johnpeltier: Quantify to show anecdote is really a trend RT @sehlhorst RT @Jim_Holland: Data/info. isn't always a BI role. #prodmgmttalk 11:39 pm ProdMgmtTalk: RT @Jim_Holland: Mrkt Auth 1) external connections 2) Active listening events, 3) PM Wiki 4) central access to data Others? #prodmgmttalk 11:39 pm sehlhorst: RT @johnpeltier: Quantify to show anecdote is really a trend RT @sehlhorst RT @Jim_Holland: Data/info. isn't always a BI role. #prodmgmttalk 11:39 pm bdoctor: RT @Jim_Holland: Most Market Authority is built on active engagement inside and outside the org #prodmgmttalk 11:40 pm VFigatelix: @Jim_Holland @ProdMgmtTalk would it be worth to have a role in the org just to set the infrastruture to keep being a Mkt Auth?#prodmgmttalk 11:40 pm johnpeltier: RT @sehlhorst: RT @Jim_Holland: Mrkt Auth. - 1) external connections 2) Active listening events, 3) PM Wiki 4) central access to data Others? #prodmgmttalk 11:40 pm brainmates: @sehlhorst Sure! We estb that market insights requires interpretation #prodmgmttalk 11:40 pm sehlhorst: @VFigatelix I think it depends on how you define 'infraastructure'. I don' #prodmgmttalk 11:40 pm ProdMgmtTalk: Moving on to Q3: What elements of market authority do you find most relevant? #prodmgmttalk 11:40 pm rcauvin: @VFigatelix Good idea, but I think that role would be more of a support/administrative role. #prodmgmttalk #prodmgmt 11:40 pm brainmates: RT @roadmapwarrior: quot;
infrastructurequot;
incl. comm channels w/i org, regular insight mtgs w/ sales & SMEs, review of bizdev #prodmgmttalk 11:40 pm bdoctor: RT @Jim_Holland: @ProdMgmtTalk @bdoctor @Jim_Holland Agree that #prodmgmt forgets they have one mouth and two ears. #prodmgmttalk 11:41 pm sehlhorst: @VFigatelix oops. ...don't care about the platform - I care about the conceptual framework used for insights and decisions #prodmgmttalk 11:41 pm ProdMgmtTalk: Hope our tweet mates are having as much fun as we are on Skype! #prodmgmttalk 11:41 pm DavidWLocke: @VFigatelix @Jim_Holland @ProdMgmtTalk Well, you get disrupted by not listening beyond your market. #prodmgmttalk 11:41 pm sehlhorst: RT @ProdMgmtTalk: Hope our tweet mates are having as much fun as we are on Skype! #prodmgmttalk you bet! 11:41 pm rcauvin: @VFigatelix Agreed that the product manager shouldn't get bogged down in the technical aspects of creating wikis, etc. #prodmgmttalk 11:41 pm ProdMgmtTalk: RT @DavidWLocke: @VFigatelix @Jim_Holland @ProdMgmtTalk Well, you get disrupted by not listening beyond your market. #prodmgmttalk 11:42 pm sehlhorst: RT @DavidWLocke: @VFigatelix @Jim_Holland @ProdMgmtTalk Well, you get disrupted by not listening beyond your market. #prodmgmttalk 11:42 pm brainmates: @rcauvin @VFigatelix Or perhaps even populating wikis! #prodmgmttalk 11:42 pm leonardkish: Trust, need 3 aspects for authority: 1.Competence (Knowledge, actions & engagement)2.Consistency 3.Allegiance(shared goals) #prodmgmttalk 11:42 pm sehlhorst: RT @Jim_Holland: What elements of market authority do you find most relevant? #prodmgmttalk - For me, REAL INF? (cont) http://deck.ly/~ZWYfA 11:42 pm VFigatelix: @Jim_Holland @ProdMgmtTalk Pls: examples of multiple validation points? #prodmgmttalk 11:42 pm ProdMgmtTalk: RT @sehlhorst: @VFigatelix dont care about platform - I care about the conceptual framework used for insights and decisions #prodmgmttalk 11:43 pm roadmapwarrior: Q3: most important is knowing actual problems not assumptions, all else should speak to that #prodmgmttalk #prodmgmttalk 11:43 pm ProdMgmtTalk: @leonardkish Excellent! #prodmgmttalk 11:43 pm johnpeltier: Organizing the content, though, perhaps... RT @brainmates @rcauvin @VFigatelix Or perhaps even populating wikis! #prodmgmttalk 11:44 pm ProdMgmtTalk: @VFigatelix multiple data points that support your premise #prodmgmttalk 11:44 pm ProdMgmtTalk: RT @roadmapwarrior: Q3: most important is knowing actual problems not assumptions, all else should speak to that #prodmgmttalk #prodmgmttalk 11:44 pm sehlhorst: @VFigatelix multiple data points that support your market interpretation / premise (@jim_holland agrees :) #prodmgmttalk 11:44 pm ProdMgmtTalk: RT @leonardkish: Trust, need 3 aspects for authority: 1.Competence (Knowledge, actions & engagement)2.Consistency #prodmgmttalk 11:44 pm brainmates: RT @leonardkish: Trust, need 3 aspects for authority: 1.Competence (Knowledge) 2.Consistency 3.Allegiance(shared goals) #prodmgmttalk 11:44 pm ProdMgmtTalk: RT @leonardkish: Trust, need 3 aspects for authority: 3.Allegiance(shared goals) #prodmgmttalk 11:45 pm leonardkish: @ProdMgmtTalk Thanks! I'd also say transparency (could include 2.0 tools, sharing) enables all. #prodmgmttalk 11:45 pm sehlhorst: RT @Jim_Holland: @roadmapwarrior quot;
knowingquot;
the problem or understanding the problem. I want to understand first, know second #prodmgmttalk 11:45 pm ProdMgmtTalk: @jim_holland responding directly, but not showing up in stream #prodmgmttalk 11:45 pm sehlhorst: RT @Jim_Holland: @brainmates @leonardkish - Absolutely agree that TRUST is a key element. for both internal and external #prodmgmttalk 11:46 pm ProdMgmtTalk: RT @Jim_Holland: @roadmapwarrior quot;
knowingquot;
the problem or understanding the problem. I want to understand first, know second #prodmgmttalk 11:46 pm ProdMgmtTalk: RT @leonardkish: @ProdMgmtTalk Thanks! Id also say transparency (could include 2.0 tools, sharing) enables all. #prodmgmttalk 11:46 pm ErikaLAndersen: RT @Jim_Holland: @roadmapwarrior quot;
knowingquot;
the problem or understanding the problem. I want to understand first, know second #prodmgmttalk 11:46 pm jidoctor: trust can be earned after credibility is established #prodmgmttalk 11:46 pm rcauvin: Whole picture is important: how prospect probs, competitive landscape, etc. fit w/ positioning & marketing principles. #prodmgmttalk 11:46 pm sehlhorst: RT @jidoctor: trust can be earned after credibility is established #prodmgmttalk 11:46 pm ProdMgmtTalk: Achieving transparency requires multiple touch points & tools to communicate relevant & timely data #prodmgmttalk 11:47 pm brainmates: RT @jidoctor: trust can be earned after credibility is established #prodmgmttalk 11:47 pm roadmapwarrior: explain the diff? @Jim_Holland: quot;
knowingquot;
the problem or understanding the problem. I want to understand first, know second #prodmgmttalk 11:47 pm sehlhorst: @jidoctor trust can also be lost (a) by faking data, (b) making bad interpretations, (c) all the 'std' interpers. faux pas #prodmgmttalk 11:47 pm johnpeltier: Well put RT @jidoctor trust can be earned after credibility is established #prodmgmttalk 11:47 pm ProdMgmtTalk: Specifically, Q4: What communications do you use to connect with Executives? Development? Marketing? #prodmgmttalk 11:48 pm sehlhorst: RT @Jim_Holland: @jidoctor - Agree. You have to have the quot;
street credibilityquot;
How often does #prodmgmt use domain expertise #prodmgmttalk 11:48 pm ProdMgmtTalk: RT @johnpeltier: Well put RT @jidoctor trust can be earned after credibility is established #prodmgmttalk 11:48 pm jidoctor: @roadmapwarrior imho: knowing = gathering info; understanding = taking problem thru all implications for full effect/impact #prodmgmttalk 11:48 pm bdoctor: @Jim_Holland IMHO street cred is very different from domain expertise #prodmgmttalk 11:49 pm saeedwkhan: Multiple channels of communication (direct and indirect) are needed for all parties. Depends on the msg and objectives #prodmgmttalk 11:49 pm rcauvin: Q4: Using decision facilitation along the lines of what @sharondrew teaches is helpful 4 getting buy-in 4 product decisions. #prodmgmttalk 11:49 pm sehlhorst: RT @Jim_Holland: @roadmapwarrior @Jim_Holland I see the understanding as a basis for discovery. #prodmgmttalk 11:49 pm saeedwkhan: With Execs, it has to align with their objectives and probs. Does it help them move forward? If not it's no value to them #prodmgmttalk 11:50 pm ProdMgmtTalk: RT @saeedwkhan: Multiple channels of communication (direct & indirect) are needed for all parties. Depends on msg & objectives #prodmgmttalk 11:50 pm ProdMgmtTalk: Massive amounts of dialogue and side conversations w/in our group talk today! #prodmgmttalk 11:50 pm johnpeltier: RT @jidoctor imho: knowing = gathering info; understanding = taking problem thru all implications for full effect/impact #prodmgmttalk 11:51 pm sehlhorst: @saeedwkhan also - telling stories & premise for forecasting helps w/ execs. data + anecdotes #prodmgmttalk 11:51 pm ProdMgmtTalk: RT @johnpeltier @jidoctor imho knowing=gathering info; understanding = taking problem thru all implications for effect/impact #prodmgmttalk 11:51 pm brainmates: @aussiegoldy We're using #prodmgmttalk - Join in the conversation! 11:52 pm sujamthe: @Jim_Holland tell us more about 'inside and outside the org' #prodmgmttalk 11:52 pm ProdMgmtTalk: RT @rcauvin: Q4: Using decision facilitation along lines of what @sharondrew teaches helpful 4 get buy-in 4 prod decisions. #prodmgmttalk 11:52 pm JVocell: @sehlhorst @saeedwkhan not just telling stories - but telling actual user stories. #prodmgmttalk 11:52 pm ProdMgmtTalk: Welcome @aussiegoldy ! #prodmgmttalk 11:52 pm roadmapwarrior: @Jim_Holland: i guess to me knowing = awareness of issue through evidence, understanding = seeing issue's trickle-down #prodmgmttalk 11:53 pm ProdMgmtTalk: We've been discussing 4 Questions with @jim_holland http://on.fb.me/fT1kvs #prodmgmttalk 11:53 pm sehlhorst: RT @JVocell: @sehlhorst @saeedwkhan not just telling stories - but telling actual user stories. #prodmgmttalk 11:53 pm sehlhorst: RT @Jim_Holland: Yes! RT @saeedwkhan: Multiple channels of communication (direct/indirect) are needed for all parties. #prodmgmttalk 11:54 pm ProdMgmtTalk: Welcome @sujamthe #prodmgmttalk 11:54 pm ProdMgmtTalk: Hope people are getting DMs from @jim_holland answering their questions #prodmgmttalk 11:55 pm brainmates: RT @roadmapwarrior i guess to me knowing = awareness of issue through evidence, understanding = seeing issues trickle-down #prodmgmttalk 11:55 pm leonardkish: @JVocell @sehlhorst @saeedwkhan Yes, user stories really help visualize and direction. Generating empathy is key. #ux #prodmgmttalk 11:55 pm sehlhorst: RT @Jim_Holland: Internally, you need to understand personalities, positive/negative influences, who's guiding the ship, etc. #prodmgmttalk 11:55 pm roadmapwarrior: communicate early & often - cover every stage from initial kernel of market prob through opp analysis, dev, GTM #prodmgmttalk 11:55 pm ProdMgmtTalk: Time for salient take away points from today's talk re: Building Market Authority w @jim_holland #prodmgmttalk 11:55 pm sehlhorst: @leonardkish agreed! generating empathy IS key #ux #prodmgmttalk 11:55 pm sehlhorst: RT @Jim_Holland: #prodmgmt often quot;
thinksquot;
they know who are internal influencers, but misses the hidden or underlying drivers. #prodmgmttalk 11:55 pm rcauvin: @Jim_Holland Also need to know how to work through others to build consensus. #prodmgmttalk 11:55 pm JVocell: @saeedwkhan agree. Often it's better to have more than just Email. Yammer, an internal wiki, IM are all useful tools. #prodmgmttalk 11:55 pm bdoctor: RT @Jim_Holland: #prodmgmt often quot;
thinksquot;
they know who are internal influencers, but misses the hidden or underlying drivers. #prodmgmttalk 11:55 pm ProdMgmtTalk: RT @roadmapwarrior: communicate early & often, cover evry stage from initial kernel of market prob thru opp analysis, dev, GTM #prodmgmttalk 11:56 pm sehlhorst: RT @rcauvin: @Jim_Holland Also need to know how to work through others to build consensus. +1 #prodmgmttalk 11:56 pm brainmates: RT @roadmapwarrior:comm early & often, cover every stage from initial kernel of market prob through opp analysis, dev, GTM #prodmgmttalk 11:56 pm roadmapwarrior: 1 thing i've seen: better to over-communicate w/ org to prevent being thought of as ivory-tower #prodmgmttalk 11:56 pm ErikaLAndersen: RT @leonardkish: @saeedwkhan Yes, user stories really help visualize and direction. Generating empathy is key. #ux #prodmgmttalk 11:56 pm johnpeltier: Don't forget silos! RT @Jim_Holland: personalities, positive/negative influences, who's guiding the ship, etc. #prodmgmttalk 11:56 pm sehlhorst: @JVocell @saeedwkhan i've seen campfire work really well for small teams too #prodmgmttalk 11:57 pm sehlhorst: RT @roadmapwarrior: 1 thing ive seen: better to over-communicate w/ org to prevent being thought of as ivory-tower #prodmgmttalk 11:57 pm brainmates: @roadmapwarrior But there must be a limit. Otherwise people start to ignore you #prodmgmttalk 11:57 pm sehlhorst: @roadmapwarrior great contributions to this discussion! #prodmgmttalk 11:57 pm bdoctor: RT @Jim_Holland: #Prodmgmt often is buried in deep domain conversations and forgets to engage early and often with others. #prodmgmttalk 11:57 pm sehlhorst: RT @Jim_Holland: #Prodmgmt often is buried in deep domain conversations and forgets to engage early and often with others. #prodmgmttalk 11:58 pm sehlhorst: @brainmates only when your communication is not valuable to them #prodmgmttalk 11:58 pm ProdMgmtTalk: Read transcript from today posted at http://bit.ly/fGIcqD under Background Info also at http://bit.ly/eHBupd #prodmgmttalk 11:58 pm roadmapwarrior: valid point RT @brainmates: But there must be a limit. Otherwise people start to ignore you #prodmgmttalk 11:58 pm roadmapwarrior: @sehlhorst thanks! #prodmgmttalk 11:58 pm sehlhorst: RT @Jim_Holland: consensus is critical. @rcauvin. building and guiding with real info and not conjecture/gut instinct. #prodmgmttalk 11:58 pm ProdMgmtTalk: All participants will be included in a tweet list! #prodmgmttalk 11:59 pm johnpeltier: Predictable comm. helps, IMHO RT @roadmapwarrior better to over-communicate to prevent ivory-tower perception #prodmgmttalk 11:59 pm brainmates: RT @sehlhorst: only when ur communication is not valuable to them. True but if you communicate too much it becomes white noise #prodmgmttalk 11:59 pm brainmates: Don't forget to join us same time next week for @rcauvin speaking on #innovation & #prodmgmt #prodmgmttalk 11:59 pm sehlhorst: If you're lurking - sign-in/off here at the end so Cindy can know you were listening :) TIA #prodmgmttalk <br />Powered by WTHashtag, A Microblink Property | Contact <br />