Haiti is working to attract foreign investment and position itself as an exporter despite its reputation as an impoverished country in need of aid. It is actively courting American companies through new agencies that help investors find local partners and offer incentives. The Haitian government is focused on public-private partnerships and "aid for trade" programs to create export-oriented jobs. A major industrial park project could represent $300 million in investment and over 25 million square feet of factory and office space. Entrepreneurs are already investing in crops like vanilla that can be profitably exported. Haiti wants to strengthen economic ties with the U.S. and become a gateway to the Caribbean region again through trade and investment.
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Haiti Holds Hidden Value for Investors
Trevor Williams
Atlanta - 06.28.12
Henri-Claude Poitevien, director of the Caracol Industrial Park, says Haiti is ready to welcome manufacturers.
For many Americans, Haiti conjures images of an earthquake-ravaged landscape where impoverished
people look to outside organizations for aid.
While that characterization is partially true, the Haitian government is working to counteract the idea
that the poor country has little value for U.S. exporters and investors.
In fact, because of its lack of industry in many areas, the Caribbean nation is a growing importer of
necessities, particularly poultry and other food products, government leaders said at a Haiti business
caravan that made its first stop in Atlanta June 27.
With just 10 million people, Haiti imported more than $2.8 billion in goods and exported $565 million in
2010.
That will only grow as the country recovers from the earthquake that killed tens of thousands in January
2010 and displaced even more, officials said at a packed breakfast meeting at Paschal's Restaurant on
Northside Drive.
2. Two and a half years later, thousands still dwell in tents in the capital city, Port-au-Prince.
Reconstruction has dragged on, and the country has struggled with public health challenges like a deadly
cholera outbreak that began in late 2010.
But newly elected President Michel Joseph Martelly is working to attract foreign investment that will
put people to work, one of the main keys to addressing some of the country's most pressing challenges,
said Gandy Thomas, Haiti's consul general in Atlanta.
"Our new government believes that to change Haiti we must open our arms to welcome foreign
businessmen from all parts of the globe," Mr. Thomas said. "Our goal is to make Haiti as a gateway to
the Caribbean as it used to be."
In Atlanta, Haiti has some believers. Atlanta City Council President Ceasar Mitchell said a trade mission
to the country in March was a "transformative" experience that made him realize this isn't a one-way
relationship.
"It is an opportunity for us here in Atlanta to be engaged with our friends and businesses in Haiti. It is
not just an opportunity for them," Mr. Mitchell said.
Through a new agency called the Centre de Facilitation des Investissements, or CFI, Haiti is trying to
smooth the way for American firms.
The center helps investors connect with local partners and offers incentives based on job creation in
target sectors like tourism, garments, agriculture and construction, said Karl Jean-Louis, director of CFI.
He pointed to a variety of ongoing projects as evidence that the country is on the upswing, including a
$50 million investment in a cruise port in Labadie, a $20 million renovation of historic monuments in the
north and multiple branded hotels under construction.
A major change has been the Haitian government's support for public-private partnerships and the U.S.
government's shift to a policy known as "aid for trade," focusing on targeted investments that create
export-ready jobs, said Henri-Claude Poitevien, director of the Caracol Industrial Park in the northern
part of the country.
The project could eventually represent a $300 million investment with a total of more than 25 million
square feet of factory and office space. For now, only the first few buildings are standing, driven by an
$80 million investment by Sae-A Trading Co. Ltd., a large Korean textile manufacturer.
Mr. Poitevien said the available buildings range from 10,000 square feet to 320,000 square feet and
highlighted many industries where the park is receiving interest, including apparel, candle making,
furniture, fruit dehydration and paint manufacturing.
Americans should realize that Haitians have substantial buying power and that the new administration is
"shaking the leaves" to reduce corruption, opening the door for greater partnership, said Eddy Benoit
Jr., president and CEO of the Atlanta-based Benoit Group, which sponsored the breakfast meeting.
3. With deep family roots in Haiti, Mr. Benoit has been eager to take the development and construction
advisory firm into Haiti. Until now it hasn't been a real possibility, but "it's a new day," he said.
"They're our close neighbor, and America has always been a great support. We've always had some type
of an investment in Haiti, and it only makes sense for us to kind of take that relationship to the next
level," Mr. Benoit told GlobalAtlanta.
While the audience of more than 100 people was happy to hear about the new opportunities, some
were skeptical about the government's ability to deal with corruption. Others had already begun the
process of sourcing crops like rum or mangoes.
Entrepreneurs Ane Reynolds and her daughter Stephanie Reynolds made the trek up
from Montgomery, Ala., to attend the conference.
Working with 640 farmers, they have planted vines containing 71,000 vanilla beans in the northern part
of Haiti that will be ready for harvest in about two years. Selling to ice cream shops and other customers
will leave enough room to earn a healthy profit and help grow farmers' livelihoods, they said.
"I don't like Band-Aid approaches. I realize they're necessary, but I would rather focus on long-term
solutions," Ane Reynolds told GlobalAtlanta.
Visit www.consulathaiti-atlanta.org for more information.
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