Our Global Assessment Trends Report is the only report that provides a worldwide indicator of talent measurement trends across the employee lifecycle. Published annually, the latest report combines survey findings from over 1,400 HR professionals from companies headquartered throughout the world to help you understand: How your peers - and competitors - currently measure talent The HR priorities for this year How big data and ‘datafication’ are changing how organisations measure talent How talent measurement practice aligns (or not) to organisational need The key innovations that offer opportunity or risk

1. Is There an
HR Disconnect in
Your Organisation?
© 2014 SHL, a part of CEB. All rights reserved.

2. The 2014 Global Assessment Trends Report
from CEB reveals the latest priorities for
HR Executives worldwide. Findings indicate
that while HR is increasingly perceived
as a strategic function, there remains a
disconnect between strategy and talent
practice across the employee lifecycle for
organisations around the world.
Giving HR
professionals
a view of how
organisations
measure talent
Talent Impact and Assessment – Make the Connection
© 2014 SHL, a part of CEB. All rights reserved.

3. This disconnect is limiting the talent impact that
HR teams are able to deliver for their organisations…
Talent Impact and Assessment – Make the Connection
unlocking talent potential
Development
Organisations are increasingly
focused on developing talent
internally.
reputation matters
Recruitment
A positive candidate
experience is often critical
employer branding.
...
...
keeping top talent
Retention
Engagement and retention
are top priorities.
solid foundation
for talent strategies
Big Data
2013 2014
66%
73%
HR is being viewed as
increasingly strategic (73%
of organisations, up from
66% in 2013).
© 2014 SHL, a part of CEB. All rights reserved.

4. 1
CEB Candidates as Customers: Optimizing the Candidate Experience 2012
But just 24% of HR
professionals make
the link to the
revenue
impact
of a poor candidate
experience, such as
candidates boycotting
an organisation’s
goods and services.
24%
A positive candidate
experience is often critical
employer branding.
And only 40%
actually monitor
candidate
reactions
at all.
40%
Recruitment reputation matters
1/5 of candidates who
have had a negative
recruitment experience
either:
Complain to
family and friends or
Refrain from
buying from the company
or use social media
to share bad
experiences.1
What Are Candidates Saying About You?
© 2014 SHL, a part of CEB. All rights reserved.

5. 2
CEB Changing the Odds from Failure to Success for High-Potential Programmes, HiPo Research Paper 2013
37%
And only 37% collect
metrics to
improve
development
programmes.
Organisations are increasingly
focused on developing talent
internally.
But only 30% have
a formal process for
leadership
development.
30%
Development unlocking talent potential
Strong leaders deliver
2 x revenue
and profit
growth
for organisations.2
Are You Maximising Your Talent?
© 2014 SHL, a part of CEB. All rights reserved.

6. 3
CEB Driving Performance and Retention Through Employee Engagement, CLC, 2004
Yet 40% indicate that they
do not use or plan to use
assessments as part of efforts
to engage and
retain talent
within the organisation.
40%
Engagement and retention
are top priorities.
...
...
Retention keeping top talent
Employees with higher
levels of engagement
are 87% less
likely to
leave the
organisation.
3
Does Your Top Talent Want to Stay?
© 2014 SHL, a part of CEB. All rights reserved.

7. 4
CEB The Analytics Era: Transforming HR’s Impact on the Business, 2013
HR is being viewed as
increasingly strategic (73%
of organisations, up from
66% in 2013)…
66%
2013
73%
2014
… yet only half (52%) use talent
metrics to prove ROI or
to inform business
decisions.
52%
Big Data solid foundation for talent strategies
Leading analytic
organisations have
12% better
talent
outcomes
than the average
organisation.4
How Well Do You Really Know Your Talent?
© 2014 SHL, a part of CEB. All rights reserved.

8. How connected is your HR organisation?
How do you and your HR team compare
to peers and competitors?
View an Executive Summary of of the
2014 Global Assessment Trends Report
from CEB and learn more about maximising
your talent impact through assessment.
View now
2014 Global
Assessment
Trends Report
Contact us at www.ceb.shl.com / info@shl.com
Talent Impact and Assessment – Make the Connection
Executive
Summary
© 2014 SHL, a part of CEB. All rights reserved.