Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.

1. 1
What's New in Image & Video
Sharing?
Melissa Beaupierre, Senior Director - CDC National Prevention Information Network (NPIN)
Tracye Poole, Health Communications and Digital Marketing Specialist
Katie Mooney, Health Communications Specialist

2. What’s new in Image & Video
Sharing Recording
Visit the In the Know: Social Media for Public Health
page on CDC NPIN’s web site
(www.cdcnpin.org/scripts/features/feature_itk.asp)
for access to full recordings and presentation from ITK
Series I & II.
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3. About Today’s Webcast
• Goal is to provide details
on the latest updates in
visual social media
• Examples from public
health and private
organizations
• Resources
• Answer questions
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4. Overview
Curate
your
Visuals
• It’s all about
you
It’s Easier
Get Good
Visuals
• More
options,
more
creativity
Create
more
social
video
• New tools
open up the
possibilities
Enhance
your
Search
• Easier to
find visuals

5. Why visuals work?
SocialMedia Today Reports:
• 90% of information transmitted to the
brain is visual
• People consider a brand’s website
design as the number one criteria for
deciding credibility
• Photos are liked 2X more than text
updates
• Videos are shared 12X more than
links and text post combined

6. What’s New in
Image and Video
Sharing?
Curate your Visuals

7. Curating Visuals
• See content personalized
for you
• Display your content the
way you want
• One-Stop-Shop your
curation
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8. Pinterest Interests
Rolled out “Interests” in 2014
• New design offers a more personalized
experience
• Users will easily discover relevant pins
• Bigger boxes for the
pins that most
interest the user
• Preview phase, and
only available on
desktop
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9. Pinterest Secret Boards
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Pinterest now has
unlimited secret boards!

10. YouTube
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• Curate your
channel
• YouTube will
curate your
comments

11. Flickr-It’s Back
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• Resurge in popularity for
the channel
• 92 million users, share 1
million photos daily
• Large storage capacity
• Easy to tag images for easy
search
• Join groups with like
subjects or start a group
(Health and Wellness)

12. Passionately Pink for the Cure
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• Susan G Komen
Foundation
• “Wear pink, raise funds
and fight breast cancer!”
• Includes 13,247
members
• 79,261 photos
• 147 discussions

13. Curating Visuals:
What Does it Mean
for Public Health
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14. What’s New in
Image and Video
Sharing?
It’s Easier to Get Good
Visuals

15. Free Getty Images
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Click on embed button
for the link to the code

16. Enhance your visuals
Enhance photos with:
• Filters
• Text
• Overlays
• Collages
Tools you can use:
• Instagram
• Studio
• Over
• Pic Stitch
• Fuzel
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17. Rich Visuals
Interactive Infographics
• Reveal details on mouseover
• Give different coordinated
views
• Pan or zoom
• Click through pages…like a
book
• Let users highlight areas of
interests on maps

18. Rich Visuals
Animated GIFS
• Images that move
• Been around since the 80’s,
but now growing in
popularity
• Supported by Tumblr,
Google+ (Gmail) and new on
Pinterest in 2014
• 1 million users see a GIF on
Pinterest daily

19. Good Visuals:
What Does it Mean
for Public Health
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20. What’s New in
Image and Video
Sharing?
Create More Social Video

21. Incorporating Video
• Video is growing in
popularity
• Many people prefer
video
• Use video to enhance
already existing social
media accounts
• Video channels like Vine
and Vimeo are optimized
for sharing
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22. Incorporating Video
22
Video Platforms
Platforms for
Sharing Video

23. Vimeo Case Study-
Harvard School of Public Health
• Vimeo member for 3 years
• 110+ videos
• Videos feature HSPH students, faculty, and public
health professionals and highlight public health
issues in the U.S. and abroad.
• Vimeo: 38 followers, very few likes or comments
• Facebook: 58,000+ page likes, regular
commenting and sharing
• Twitter: 79,000+ followers
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24. Vine Case Study-UCLA Health
• @UCLAHealth
– 439 followers on Vine
– 65 posts
• #UCLAORLive
– In September 2013, UCLA Health used Vine to
chronicle the implant of a brain pacemaker
– 28 Vine posts covered the procedure, pre-surgery,
during surgery & post-surgery
– Over 300 shares on Twitter & Facebook
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25. Creating quality videos
• YouTube
• Vimeo
• Vine
• And much, much more!
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26. YouTube
• Record, edit and upload videos
• Mobile friendly (Capture)
• Embed videos anywhere
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27. Vimeo
• Filters
• Music
• Video School
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28. Vine
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• Ghost feature
• Drafts
• Editing

29. Social Video:
What Does it Mean
for Public Health
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30. What’s New in
Image and Video
Sharing?
Enhanced image and
video search

31. YouTube = Search Engine
• YouTube is the 2nd largest search engine
• 1B unique users visit YouTube each month &
spend 4B hours watching video
• Think SEO when using YouTube
• Keywords and labels are vital!
• Think like your audience
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32. Reverse Search Image
• Use visuals to search
for like images
• Upload images or
add web links
• Search by color,
shape, size,
luminosity,
resolution etc…
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33. Reverse Search Image
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Identifies item
Finds similar
images
Relevant
information
Reverse Search
Image

34. Enhanced Search:
What Does it Mean
for Public Health
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35. Image and Video Tips
• Choose your channel
• Developing Content
• Start small
• Quality is key
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36. Image and Video Tips
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• Understand the
rules
• Consider
Accessibility

37. Coming Soon
Watch for more exciting things coming from NPIN
this year, including:
• Using What You Know About Social Media: How to
Create a Pinterest Board for your Organization April 15
at 2pm EST

38. Acknowledgements
Moderator
Melissa Beaupierre
Presenters
Tracye Poole & Katie Mooney
Executive Producer
Harry Young
Technical Producer/Director
James Bethea
Social Media Coordinator
Carlos Chapman II
Health Communications Support Team
Cynthia Newcomer, Richard Russell, Daniel Johnson, Valerie Watkins

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Thank you for watching
What’s new in Image and Video Sharing?
@CDCNPIN
www.cdcnpin.org