The stages of the hero's journey are outlined, beginning with the call to adventure and ending with the hero's return. The document then provides examples of stories that follow some of the stages, such as The Maze Runner, The Hunger Games, and Kung Fu Panda. It concludes by stating that many stories only include a few of the stages.

3. STAGES OF THE HERO’S JOURNEY

4. The hero starts off in their normal world, but is then presented
with some information that acts as a call to head off into the
unknown.
Stage 1
THE CALL TO ADVENTURE

5. Once the hero has committed to the quest, his or her guide
and magical helper appears or becomes known. More often
than not, this supernatural mentor will present the hero with
one or more talismans or artifacts that will aid them later in
their quest.
Stage 2
MENTOR FIGURE/SUPERNATURAL AID

6. This is the point where the hero actually crosses into the field of
adventure, leaves the known limits of his or her world and
ventures into an unknown and dangerous realm where the
rules and limits are not known.
Stage 3
CROSSING THE FIRST THRESHOLD

7. The hero faces tests, meets allies, confronts enemies & learns
the rules of the Special World.
Stage 4
TEST, ALLIES AND ENEMIES

8. The hero meets a female figure of power and significance, often
supernatural and a representation of unconditional love.
Stage 5
MEETING WITH THE GODDESS

9. The belly of the whale represents the final separation from the
hero's known world and self. By entering this stage, he shows
willingness to undergo a metamorphosis.
Stage 6
THE BELLY OF THE WHALE

10. The hero must confront his own mortality and face the world on
his own.
Stage 7
DEATH OF THE MENTOR

11. The hero dies a physical death, or dies to the self to live in
spirit. He or she enters a state of divine knowledge, love,
compassion and bliss.
Stage 8
APOTHESIS (DEATH AND REBIRTH)

12. Just as the hero may need guides and assistants at the start of
the quest, they often need rescuers to bring them back to
everyday life--especially if the person has been wounded or
weakened by the experience.
Stage 9
OUTSIDE HELP OR RESCUE

13. The achievement of the goal or fulfillment of the quest. All the
previous steps serve to prepare and purify the hero for this
step
Stage 10
THE ULTIMATE BOON

14. The hero returns from the journey with the “elixir” or wisdom
gained from the quest. He must then find a way to share this
gift to help everyone in the Ordinary World.
Stage 11
RETURN OF THE HERO

15. There are several versions of the “Hero’s Journey” and many stories include only a few of
the stages.
Can you think of other stories (movies or books) that use some or all of the stages we’ve
discussed?
The Maze Runner
The Hunger Games
Kung Fu Panda
Men in Black
???
CONCLUSION

17. There are several versions of the “Hero’s Journey” and many stories include only a few of
the stages.
Can you think of other stories (movies or books) that use some or all of the stages we’ve
discussed?
The Maze Runner
The Hunger Games
Kung Fu Panda
Men in Black
CCMG BPeSA 2018 Industry Awards!!

18. STAGES OF THE HERO’S JOURNEY

19. The hero starts off in their normal world, but is then presented
with some information that acts as a call to head off into the
unknown.
Stage 1
THE CALL TO ADVENTURE
The entrant decides that he/she wants to be benchmarked
against the best-of-the-best in the Industry, and hopefully win
an award (or two).

20. Once the hero has committed to the quest, his or her guide
and magical helper appears or becomes known. More often
than not, this supernatural mentor will present the hero with
one or more talismans or artifacts that will aid them later in
their quest.
Stage 2
MENTOR FIGURE/SUPERNATURAL AID
The entrant approaches their immediate superior (or
department manager/CEO/Ops Director), and together they
start the quest of entering the awards
process.

21. This is the point where the hero actually crosses into the
field of adventure, leaves the known limits of his or her
world and ventures into an unknown and dangerous realm
where the rules and limits are not known.
Stage 3
CROSSING THE FIRST THRESHOLD
The entrant embarks on the tedious process of registering for
a particular award(s) and then has that “Oh Sh*t” moment
when they realise how much work it actually is!!

22. The hero faces tests, meets allies, confronts enemies &
learns the rules of the Special World.
Stage 4
TEST, ALLIES AND ENEMIES
The entrant answers each head-scratching question with, at
first, sheer guesswork and then, after realising the impact of
winning the award(s), finally abides by the Awards Rules and
works on the decent and proper submission.

23. The hero meets a female figure of power and significance,
often supernatural and a representation of unconditional
love.
Stage 5
MEETING WITH THE GODDESS
The entrant attends a CCMG BPeSA Awards Launch and is
immediately transported to a magical place where Lady Haigh
and Princess Phillips await … barking instructions and sharing
insight

24. The belly of the whale represents the final separation from
the hero's known world and self. By entering this stage, he
shows willingness to undergo a metamorphosis.
Stage 6
THE BELLY OF THE WHALE
The entrant is overwhelmed by the mammoth task before them,
delving into the deepest recesses of their professional career to
bring out in their entry the body of evidence of the “Awesomeness!!”

25. The hero must confront his own mortality and face the
world on his own.
Stage 7
DEATH OF THE MENTOR
After weeks of sleepless nights and days of sifting through
stats and testimonials, the entrant loses his/her support from
said superior/manager/CEO/Ops Managar as they get
frustrated with all the questions and queries from their
subordinate.
In a flash, they are on their own!

26. The hero dies a physical death, or dies to the self to live in
spirit. He or she enters a state of divine knowledge, love,
compassion and bliss.
Stage 8
APOTHESIS (DEATH AND REBIRTH)
On the last of those sleepless nights, probably the night before the closing date,
the entrant dies a spiritual death and has an epiphany … I Can Win This!!!
All stops are pulled out from here on in.

27. Just as the hero may need guides and assistants at the start of
the quest, they often need rescuers to bring them back to
everyday life--especially if the person has been wounded or
weakened by the experience.
Stage 9
OUTSIDE HELP OR RESCUE
The Final Push, and the entrant calls out for support from ALL in
the department, sometimes in the Company, and they come to
him/her by the thousands!!
(Okay maybe three or four people …)

28. The achievement of the goal or fulfillment of the quest. All the
previous steps serve to prepare and purify the hero for this
step
Stage 10
THE ULTIMATE BOON
The entry is in!
“And it’s a Winner … I Can Feel It!!”

29. The hero returns from the journey with the “elixir” or wisdom
gained from the quest. He must then find a way to share this
gift to help everyone in the Ordinary World.
Stage 11
RETURN OF THE HERO
The entrant attends the Awards Gala Dinner with bravado and
hopes that they take their respective categories by a landslide!
They do, and return to their companies heroes of the
Resistance.

30. The 2018 CCMG BPeSA
Industry Awards

31. CCMG BPESA 2018 AWARDS THE THEME – WHY STAR WARS
The best stories teach us lessons and Star Wars is overflowing with them including the following that can be
used during the year to guide the content of masterclasses, communication, awards etc
• Dream Big and Reach for the STARS - Star Wars reinforces that we can do incredible things but we must
have the desire to turn dreams into reality
• Overcome the fear within yourself
• Anything is possible but we have to believe it first
• It teaches us loyalty – a friend in need is a friend in deed – stand by through thick and thin (could be
used to address attrition issues)
• Find and BE a good mentor. Mentors help shape your life, both professionally and personally and will
show you the path in the darkness. [Grand Master Yoda]
• Diversity - Never judge anyone by their look, size, color or creed. Looks are always deceptive
• Embrace the traits that make you stand apart
• Gender equality - You can be a Princess and a warrior [Princess Leia]
• Ethics in business - Star Wars teaches us is that there is a hero and villain in each one of us. Fear and
anger always lead to the dark side which is lucrative and path with less hurdles. When you are confused
between right and wrong, search your feelings for making the right decision.

32. CCMG BPESA 2018 INDUSTRY AWARDS CATEGORIES
 INDIVIDUAL AWARDS
 Best Data Analyst
 Best Workforce Planning (WFM) Professional
 Best CC Trainer/coach Professional
 Best CC Collections Professional
 Best CC Customer Service Professional
 Best Contact Centre Operational Manager
 Best Contact Centre Sales Professional
 Best Contact Centre Supervisor
 Best Sales Manager
 Best Support Role (Back Office Functions including HR, IT, Finance,
Project Management)

33. CCMG BPESA 2018 INDUSTRY AWARDS CATEGORIES
 COMPANY AWARDS
 Best External Support [VENDOR CATEGORY]
 Best Technology Innovation [internal & external]
 Best skills/people Innovation [internal & external]
 Best Captive [Domestic] Contact Centre
 Best Domestic Outsource Contact Centre
 Best International outsource contact centre S/M
 Best International outsourced contact centre Large
 Best shared services centre
 Best Impact Sourcing (unemployed skills development)

34. CCMG BPESA 2018 INDUSTRY JUDGING PANEL
 Adam Walker – Webhelp – Head of Leadership & Organisational Development
 Annie Padayachee – Smollan – Executive: Smollan Customer Interaction Centre
 Nicola Jordaan – Genii Analytics – Chief Insights Officer
 Michael Kwagdi – Woolworths Financial Services - Head: Collections
 Jacques Jonker – Harambee - Head of Contact Centres
 Melanie Hagan – CCI – Head of Operations
 Mushfiq Hopkins – Zailab – Customer Success Team
 Rogan Davies – O’Keefe and Swartz – Group CEO
 Carlos Santana – CCI – HOD Skills Development

35. CURRENT CCMG BPESA 2018 AWARDS RULES
 The adjudication, management and presentation of awards will be at the sole discretion of the CCMG & BPESA judging
panel and no correspondence or interaction with the industry association will be allowed.
 The judges' decision is final.
 The adjudication panel must be granted access to the individual and shall be empowered to approach current employers
for reference purposes.
 Evidence of plagiarism or misrepresentation will result in disqualification and the entrant will be notified accordingly.
 Late and/or incomplete entries will be disqualified and the entrant will be notified accordingly. It is the entrant’s
responsibility to ensure that all information is updated, and factual.
 All judges will have an arms-length relationship with entries. Should a close association exist; the judge in question will
excuse him/her from the particular entry in question.
 You may enter as many categories as you chose provided you complete the relevant entry form.
 Winners will be announced in September 2018 at our annual awards banquet.
 Winning entrants will be requested to represent the CCMG at post-competition functions.
 The judges reserve the right not to make an award in any given category
 Current and previous category winners will be legible to enter the same categories again
 Individual categories with less than 10 entries will not be judged
 Company categories with less than 3 entries will not be judged
 All entries will require a digital signature/authorisation that confirms that the entrant has the support
and approval to enter from their company
• All information that is shared with the judging committee and as part of the judging process has been done so with the
explicit authorisation and approval from the relevant company representatives

36. CCMG BPESA 2018 AWARDS ENTRY PROCESS
 Round one is submission of entry using online process at
awards.ccmg.org.za
 Shortlist of finalists will then be announced for round 2
 Face to face interviews for all using Webex type facilities
 Current 15 minutes PowerPoint presentation to be replaced
with a 3 – 5 minute video which is submitted before the
interviews are scheduled
 Site visits will only pertain to certain categories (Best Outsource
and Best captive) and will be communicated accordingly
A
reminder
that all
entries
are FREE

37. CCMG BPESA 2018 INDUSTRY AWARDS HINTS & TIPS
 HAVE A PLAN - Download the questions and plan who is going to answer what questions by
when and project manage delivery to ensure a cohesive entry – company awards
 Don’t underestimate the effort involved to craft and submit a winning entry - AVOID
lastminute.com attempts
 Companies please put in a basic filter for who can enter based on some criteria like previous
performance, top performers etc. Put your best foot forward by implementing a nomination and
approval process
 Please don’t write the entries for others – assist, coach and mentor but remember should they
make it to the finals they will be interviewed and not you so we must set the individual up for
success. No marketing brochures or briefs required to succeed!
 Watch out for the basics – spelling and grammar issues, incomplete answers
 Avoid ONE LINE answers – they are the easiest to judge!
 Do not plagiarise (trust us)
 Demonstrate competence by attaching proof of achievements and outcomes wherever
applicable. Supporting documentation is KEY to a winning entry.

38. CCMG BPESA 2018 INDUSTRY AWARDS HINTS & TIPS
• Speak as I not we – AVOID answers like the following:
Therefore, we dig deeper – we actively listen to our people because the answers to
retention lays in the voice of the employee.
• Understand what annualised attrition is (or any metric for that matter) – if need be
include the calculation you use if you feel there may be any confusion
 Avoid the theory – chances are we know that – we want to know what you have
achieved and how you went about doing it.
EXAMPLE:
Keeping the reasons for staff turn-over in mind, What innovative ideas and
approaches have you applied within your centre to decrease this turnover? What has
been the results?
BPO is an ever changing environment filled with millennials who are the most likely
generation to switch jobs. As one of the fastest growing industry’s it attracts the
fastest growing generation in the workplace OR This new generation of employees
are reshaping the workplace and for them it’s not about entitlement. It’s about
engagement.

39. AN EXAMPLE OF A POOR RESPONSE
How do you measure motivation and what methods do you use to motivate
your contact centre staff? Demonstrate effectiveness of this approach.
Everything is about people and people need to get personally inspired to
deliver and perform. Inspired employees want to be and do their best and to
use their skills to their fullest potential for their own success and that of the
business.

40. SAME QUESTION – GOOD ANSWER + PROOF = WINNER
How do you measure motivation and what methods do you use to motivate your contact centre staff? Demonstrate effectiveness of
this approach.
In our line of business, we require motivated individuals. Happy employee’s equal happy customers and if our employees are
satisfied and happy with our management and workplace environment, their commitment naturally increases and in turn they put
their best efforts forward.
We believe that measuring motivation should not be a ‘once-off’ action. Our methods include using a variety of tools including:
- employee suggestions boxes
- employee performance reviews
- anonymous employee surveys
- coffee talk sessions
- town hall meetings
- end-of-week team satisfaction sessions
These help to obtain the necessary feedback to measure motivation as well as get optimal results by using more than one tool. As
per previous answer, our contact centre is all about engagement. As much as we engage with our customers, we engage with our
internal clients – our employees on a frequent basis through personalised professional plans/ offering a variety of learning
options/ encouraging a “can-do” attitude (and positive personal self-image)/ providing structure and guidance/ encouraging
employee engagement activities/ incentive schemes and recognition programs.
If you treat your staff well, listen actively and promote engagement and professional development, they will be happy and
motivated to do their jobs and contribute to the growth of the company.

41. CCMG BPESA 2018 INDUSTRY AWARDS IMPORTANT DATES
 Online submissions open 1 April 2018
 Entries close 31 MAY 2018 so don’t delay!
 Finalists will be announced on the 8th of July
 Glittering award ceremony to be held on the 29 SEPTEMBER 2018

42. May the Force be with You!