2. Mission
• Provide the best information, facts and guides for
the starting martial arts practicer. Because we
believe that nutrition and mind status is as
important as the technique.

3. Vision
• ALWAYS provide the customers the BEST
information FIRST.
• Contribute to the development of martial art
disciplines and athletes localy.
• Conquer the local, regional and global market.

4. The Name
• Ram: short noun for BATTERING RAM. The
falling weight of a pile-driving machine.
• To Ram: (as a verb) be driven violently into in
an attempt to stop or damage it.

5. RAM
• Male sheep part of the image and logo of our
magazine.

6. Type of Business
• Magazine
• Advertising
• Covers
• Sponsorships

9. Investors
• Investors Data
• Names Age
Carlos Alarcon 36
Santiago Moran 52
Pedro Giler 42
• 3 investors are from United States. They had its
own company called Us Invest; The company
has 15 years in evaluating projects experience.

10. Staff
Jessica Palomeque
Chief Finance Officer
Ivo Kolich Francisco Navas
Director Public Relations Officer
Jorge Loqui
Sales and Marketing
Manager
Carola Jácome
Research Director

11. Segment
• Target: men from medium to high class.
(16 to 25 years)
• Topics: martial arts, news, techniques,
nutrition, recipes, exercices, etc.
• Distribution: digital

12. Unique selling points
• First product of its class localy.
• First class information, provided by
professionals.
• We care about you and your development.

13. Competitors
• There are no competitors for this product at
the moment.

14. objectives
• Short Term
• Cover the latest techniques, weapons, self-defense systems,
training regimens and industry trends.
• Catch sponsors in order to financing the operations of the
magazines.
• During the first year obtain more than 300 subscribers.
• Sponsor martial arts events.
• Recover half of the investment during the first year.

15. objectives
• Long Term
• Promote the martial arts in Guayaquil and Ecuador.
• Be the first largest publication in the country.
• Have 100% acceptance in the market.
• Have the best authors, the best design, the best printing and
binding, the best everything in fact.

16. conclusions
• Develop a magazine in Guayaquil is difficult and the sales are
going to be the most challenging part but we notice that
there is an underserved market and that the practice of
martial arts is growing fast in the city therefore we believe
that this magazine will succeed.
Resources
http://www.dragon-tsunami.org/dtorg/Pages/Faq.htm
http://www.world-newspapers.com/martial-arts.html
http://www.businesspundit.com/follow-your-heart-start-
magazine/