6. ORGANIZATION CHART

10. Business Cards. GD. Andrès Parreño General Manager Av. de las Américas y Naciones Unidas Plaza de las Americas (store 23) Phone: 2337890 . Web page: www.hardrock.com.ec GD Mònica Gutièrrez Advertisement Manager Av. de las Américas y Naciones Unidas Plaza de las Americas (store 23) Phone: 2337890 . Web page: www.hardrock.com.ec

12. Research

13. What kind of food do you like best? RESULTS IN GUAYAQUIL RESULTS IN QUITO Traditional home food Fast food Restaurant food

14. Do you like rock music? RESULTS IN QUITO RESULTS IN GUAYAQUIL YES NO

15. Would you like to listen to rock music while you enjoy your meals? RESULTS IN GUAYAQUIL RESULTS IN QUITO YES NO

16. Do you know about the International Hard Rock Cafe ? RESULTS IN GUAYAQUIL RESULTS IN QUITO YES NO

17. Will you go to a Hard Rock Café opened here in Ecuador? RESULTS IN GUAYAQUIL RESULTS IN QUITO YES NO

19. Magazines and Newspapers Adverts . For teenagers

20. For Adults .

21. Finance Plan

22. Expenses. WORKING CAPITAL 207,560 SHOPFITTING 10,000 FRANCHISE FEE PACKAGE 16,000 MARKET LAUNCH FEE 7,000 LEGAL AND BANK COSTS 5,000 FRANCHISE FEE 100,000

23. Incomes

24. Profits.

25. SWOT Analysis Threats.-  The only threat we consider important is that there is an economic crisis in Ecuador. This crisis could stop people from coming to our restaurant, and force them to spend on their prior needs. Opportunities.-  Is the first restaurant that provides this kind of service.  Our products is exclusive of HRC inc. This means it can not be found in other stores. Weaknesses.-  Our restaurant and the products we sell could only be bought by people that have good economic status because our prices are high. Strengths.- Excellent quality products produced in London.  P eople who work at the Hard Rock café is well trained to serve the customers and provide them any information and assistance.  Tasty food is cooked in a traditional English way.

27. The End