3. BUSINESS SECTOR KIND OF
COMPANY:
SERVICE BROADER TRAVEL AGENCY SECTOR
LOCATED: IN AUSTRALIA, NEW ZEALAND, UNITED
STATES, CANADA, THE UNITED KINGDOM, SOUTH
AFRICA, HONG KONG, INDIA, CHINA, SINGAPORE
AND DUBAI.
4. NATURE OF THE BUSINESS
COMMERCIAL:
BEST KNOWN TRAVEL AGENCY WHICH PROVIDES A
COMPLETE TRAVEL SERVICE FOR LEISURE AND
BUSINESS TRAVELLERS IN AROUND 11 COUNTRIES
5. KEY STRUCTURE AND
MANAGMENT:
HIGHLY TRAINED CONSULTANTS
“UNBEATABLE PASSION AND EXPERIENCE”
PHILOSOPHY: “Our Company is our People”.
6. ACTIVITIES:
•FLIGHTS / AIRFACES
•ACCOMMODATION (HOTELS, RESORTS, ETC)
•CAR RENTAL AND HIRE
Destinations •CRUISES
1. South Pacific •TOURS
2. Asia •EUROPEAN RAIL PASSES
3. Africa & The Middle East
4. UK & Europe
•TRAVEL INSURANCE
5. Antarctica •DESTINATION INFORM
6. Latin America •VISAS AND TRAVEL ADVICE
7. Mexico
•FOREIGN CURRENCY REQUERIMENTS
8. Caribbean
9. USA & Canada
7. NUMBER OF EMPLOYEES:
INTERNATIONALLY, THE COMPANY
EMPLOYS ABOUT 8000 CONSULTANTS AND
SUPPORT STAFF.
8. ANUAL SALES:
MARGIN IMPROVEMENT: INCOME MARGIN INCREASED
FROM 2007 AT 2009 A 1.06% PER YEAR
SALES $205 MILLION TO $600 MILLION PER YEAR
(AVERAGE 07 AT 09)
9. MARKET SHARE:
RANKED AS THE LEADER WITH A 2.5% MARKET
SHARE (INSCREASING FROM 18.9%)
EXTENDS TO MORE THAN 40 OTHER COUNTRIES
THROUGH STRATEGIC LICENSING AGREEMENTS.
10. MARKETING STRATEGICS
TV COMMERCIAL
BROCHURES
NEWSPAPERS ADS
STRATEGICS ALLIANCES