1. Christian Bostrom
1067 Kerry Avenue, Sunnyvale, CA 94087
Home: 408-564-7210 - Cell: 408-839-1407 : cbostrom71@gmail.com
Executive Profile
Accomplished Executive with demonstrated ability to deliver mission-critical results. Committed and focused on
delivering excellent consumer solutions.
Skill Highlights
• 10+ years of consumer PC experience with • 5+ years of e-commerce experience with a focus
industry leading PC company on content and operational execution
• P&L management, top-line, bottom-line • Deep understanding of end to end value chain
• Product roadmap strategy, development and (R&D, NPI, procurement, manufacturing,
execution logistics, product marketing, sales and support)
• Excellent leadership and cross-functional team • Excellent communication skills both verbal and
engagement skills written
• Go-to-market strategy development and • Ability to retain and attract top-talent
execution
Core Accomplishments
Results Oriented:
• Lead a team of talented product managers to achieve and maintain market leadership within the desktop
and all-in-one PC space. Number one in US market share, best-in-class operating model (windows PC
space), strong revenue and operating profit performance.
• Established strong and collaborative relationships with US retailers, Intel and AMD.
• Ensure excellent cross-functional communication which helps drive results and success for all teams.
• Execute flawlessly in the high-paced consumer PC business. Get products to market on time, ensuring that
all critical metrics (costs, quality, etc.) are achieved.
• Built out an operational model for configure to order PC business for both HP and partner retailers. This
included content management and order fulfillment which was best in industry, outperforming key
competitors such as, Dell on order cycle time.
Professional Experience
Director of Product Marketing
November 2008 to Current
Hewlett-Packard Company – Cupertino, CA
Manage the go to market and product marketing aspects of HP's Americas Consumer Desktop PC, with a focus on
US retail execution. This is approximately a $2B business for HP within their Personal Systems Group. Activities
include, but are not limited to the following; P&L management, cycle roadmap development and execution and
developing go to market plans and tactics across the entire Americas region.
Director of Consumer Direct Operations
November 2005 to September 2008
Hewlett-Packard Company – Cupertino, CA
Managed the end to end operations for HP's Consumer "Configure to Order" on-line environment in the US.
Activities included; P&L management (~$700M), infrastructure development and implementation, content
management, order management and overall end to end execution from on-line sales to end-user product
delivery. Manage ~ 20 individual contributors and two senior managers. Represented business results and
strategies to EVP and CEO level executives to ensure proper funding and support.

2. Manager of Direct Operations
September 2001 to October 2005
Hewlett-Packard Company – Cupertino, CA
Defined, developed and implemented best in class web-site content management solutions for HP's consumer
direct store. Built a strong team of individual contributors to maintain and manage all content aspects for HP's
"configure to order" infrastructure. Implemented several key initiatives that provided large operational savings
(~$1M) for the company while improving the customer experience.
Supply Chain Manager
April 1998 to August 2001
Hewlett-Packard Company – Cupertino, CA
Managed all aspects of account demand supply matching for key accounts. Accounts included CompUSA, Ford
Motor Company, American Airlines and Delta Airlines. Activities included; forecast development and supply plan
development with the objectives of maximizing fulfillment metrics while minimizing inventory and channel
exposure.
Education
College of Notre Dame 1996
Belmont, CA, United States
Behavioral Science
Bachelor of Science
Hewlett-Packard Company
Palo Alto, CA, United Stated
Completed HP's Advanced Develop Program for high potential managers
Nominated to participate in HP's Key Talent @hp for Directors (10/3/2011-10/7/2011)
Keywords
Director, manager, product marketing, supply chain, operations, P&L management, strategic planning, resource
development, consumer, retail, PC