This is the handout we created for our "Social Media: Reaching the Connected Customer and End User" session during the Software & Information Industry Association's Ed Tech Business Forum (SIIA ETBF) held in New York on Nov. 30 and Dec. 1, 2009. It contains social media measurement tips, a list of free and fee-based measurement and monitoring tools, lists of recommended viewing and reading, and contact information for the panelists.
Social Media: Reaching the Connected Customer and End User - ETBF 2009 Session Handout
1. Social Media:
Reaching the Connected Customer and End User
Helpful Resources
Measurement Tips
Set
realistic
goals,
within
a
timeline
Give
examples
of
goals,
timeframes
o Illustrate
what
the
ROI
will
look
like
so
management
can
recognize
success
as
it
happens
Most
companies
use
2-‐3
ways
to
track
their
social
media
efforts
Both
hard
and
soft
measures
are
needed
to
assess
success
Monitor
your
metrics:
o Google
Analytics,
http://www.google.com/analytics/
o Subscriptions,
such
as:
YouTube,
http://ww.youtube.com
SlideShare,
http://www.slideshare.net/
Vendor-‐supplied
data
Free Measurement & Monitoring Tools
Search:
o Twitter
Search,
http://search.twitter.com
o TweetGrid,
http://www.tweetgrid.com
Analysis
o SocialMention,
http://www.socialmention.com
o Twitalyzer,
http://www.twitalyzer.com
o bit.ly,
http://bit.ly/
o ow.ly,
http://ow.ly/url/shorten-‐url
Fee-Based Measurement & Monitoring Tools
Filtrbox,
http://www.filtrbox.net
Radian6,
http://www.radian6.com
Evolve24,
http://www.evolve24.com
Vibemetrix,
http://www.vibemetrix.com
Brandwatch,
http://www.brandwatch.net
Nielson
Online,
http://www.nielsen-‐online.com
TNS
Cymfony,
http://www.cymfony.com
MotiveQuest,
http://www.motivequest.com
Cision,
http://us.cision.com
PollinateMedia,
http://www.pollinatemedia.com
2.
Recommended Viewing
“Social
Media
Revolution,”
http://www.youtube.com/watch?v=sIFYPQjYhv8
“Social
Media
in
Plain
English,”
http://www.google.com/analytics/
“Social
Networking
in
Plain
English,”
http://www.youtube.com/watch?v=6a_KF7TYKVc
“EdNET
'09
Twitter
Tutorial,”
http://www.youtube.com/user/CBlohmAssoc
Recommended Online Reading
“50
Ideas
on
Using
Twitter
for
Business”
by
Chris
Brogan,
http://www.chrisbrogan.com/50-‐ideas-‐on-‐using-‐twitter-‐for-‐business/
“The
2009
Razorfish
Social
Influence
Marketing
Report,”
http://fluent.razorfish.com/publication/?m=6540&l=1
“A
Day
With
400
Tweets
Starts
With
Simplicity”
by
Paul
Boutin,
New
York
Times,
http://www.nytimes.com/2009/07/02/technology/personaltech/02basics.html?_r
=2&8cir&emc=cir
“Social
Network
Marketing
Expands
Sphere,”
eMarketer,
http://www.emarketer.com/Article.aspx?R=1007252
“Study
Shows
That
Small
Businesses
That
Blog
Get
55%
More
Website
Visitors,”
Hubspot,
http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-‐Shows-‐
Small-‐Businesses-‐That-‐Blog-‐Get-‐55-‐More-‐Website-‐Visitors.aspx
“Marketing
on
Social
Networks:
Branding,
Buying
and
Beyond,”
eMarketer,
http://www.emarketer.com/Report.aspx?code=emarketer_2000593
“2009
Marketing
Industry
Trends
Report,”
Equation
Research,
http://www.mpdailyfix.com/2009/08/marketers_your_data_awaits_our.html
“Using
Social
Media
to
Build
Community
Support
for
School
Initiatives,”
http://www.slideshare.net/CBlohm
“Survey
of
K-‐12
Educators
on
Social
Networking
and
Content-‐Sharing
Tools,”
http://www.edweb.net/
(free
download)
"The
National
Research
Survey
on
District
Use
of
Internet
Technologies,"
http://www.lightspeedsystems.com/researchsurvey/
(free
download,
registration
required)
“Safe
Schools
in
a
Web
2.0
World
2009"
white
paper,
http://www.lightspeedsystems.com/resources/Information-‐Papers.aspx
(free
download,
registration
required)
“EdNET
2009
Roundtable
Handout,”
http://www.slideshare.net/CBlohmAssoc
Recommended Books
“Twitter
Power:
How
to
Dominate
Your
Market
One
Tweet
at
a
Time,”
Joel
Comm,
Ken
Burge
“Groundswell:
Winning
in
a
World
Transformed
by
Social
Technologies,”
Charlene
Li
and
Josh
Bernoff
(and
anything
else
that
comes
from
the
great
Forrester
analysts)
“World
Wide
Rave:
Creating
Triggers
that
Get
Millions
of
People
to
Spread
Your
Ideas
and
Share
Your
Stories,”
David
Merman
Scott
“Here
Comes
Everybody:
The
Power
of
Organizing
Without
Organizations,”
Clay
Shirky
“Wikinomics:
How
Mass
Collaboration
Changes
Everything,”
Don
Tapscott
Social
Media:
Reaching
the
Connected
Customer
and
End
User,
Page
2
of
3
3.
“Word
of
Mouth
Marketing:
How
Smart
Companies
Get
People
Talking,”
Andy
Sernovitz
“The
Long
Tail:
Why
the
Future
of
Business
is
Selling
Less
of
More,”
Chris
Anderson
“Social
Media
Marketing:
An
Hour
a
Day,”
Dave
Evans
“Permission
Marketing:
Turning
Strangers
Into
Friends
and
Friends
Into
Customers,”
Seth
Godin
(and
any
Seth
Godin
blog)
“Grown
Up
Digital:
How
the
Net
Generation
is
Changing
Your
World,”
Dan
Tapscott
(good
for
those
of
us
in
Education)
“Designing
for
the
Social
Web,”
Joshua
Porter
(and
all
his
blogs!)
“The
Wisdom
of
Crowds,”
James
Surowiecki
“Everything
is
Miscellaneous:
The
Power
of
the
New
Digital
Disorder,”
David
Weinberger
Presenters
Sandy
Fivecoat,
Founder
&
CEO,
WeAreTeachers,
SFivecoat@WeAreTeachers.com,
http://ww.weareteachers.com,
http://twitter.com/sandy5coat
Robert
Iskander,
Founder
&
CEO,
VIP
Tone,
Inc.,
riskander@viptone.com,
http://www.wetheteachers.com,
http://www.linkedin.com/in/robertiskander
Lisa
Schmucki,
Founder
&
CEO,
edWeb.net,
lisa@edweb.net,
http://www.edWeb.net,
http://twitter.com/edwebnet
~Charlene
Blohm
(moderator),
President,
C.
Blohm
&
Associates,
Inc.,
charlene@cblohm.com,
http://www.cblohm.com,
http://twitter.com/CharleneBlohm
Social
Media:
Reaching
the
Connected
Customer
and
End
User,
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