1. The Next Big Service Provider Opportunity—
Beyond Infrastructure: Architecting Your
Customer’s Modern Software Factory
MST02T
AGILE OPS
Advisor, Business Development
CA Technologies
Charlie Wells

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© 2017 CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
The content provided in this CA World 2017 presentation is intended for informational purposes only and does not form any type
of warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA.
For Informational Purposes Only
Terms of this Presentation

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Abstract
In today’s application economy, delivering high-quality digital experiences is the
foundation for business success. Consumers are demanding faster and more complete
services, competition is fierce and switching brands is easy.
To succeed in this new competitive landscape, businesses will need to gain insight from
data and build better applications, faster and more securely. Quite simply, to succeed,
businesses now need to establish a modern software factory.
This session will reveal how the competitive value of the modern software factory has
become very real and why customers are looking for partners who can help them
navigate the journey successfully.
Charlie
Wells
CA Technologies
Sr. Director, Partner
Business
Development

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TODAY, EVERY BUSINESS
IS IN THE SOFTWARE BUSINESS
…becoming a software company
takes a lot more work than just
hiring a bunch of good software
developers…It requires a new way
of thinking about what it takes to
be a successful software company.
–Jeffrey M. Kaplan, SANDHILL.COM
In a world underpinned by ever
more powerful, affordable, and
public technology platforms,
software is still king. And its
importance as a source of value
will only continue to grow.
–Vijay Gurbaxani, HARVARD BUSINESS REVIEW

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IN THE SOFTWARE BUSINESS,
EXPERIENCE IS EVERYTHING
And…
Fact:
83% of U.S.
consumers say
having a positive
customer experience
with a brand is more
important than the
product itself1
53% of large
companies want
to be customer
experience leaders
within three years2
Fact:
53% of mobile site
visits are abandoned
if pages take longer
than three seconds
to load3
Fact:

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YOUR CUSTOMERS ARE OVERCOMING
UNPRECEDENTED CHALLENGES
A large regional bank
radically improved their
mobile banking
experience to stay
competitive
A global retailer built an
entirely new, more efficient
approach to testing to keep
pace with agile
development
A national healthcare
provider rebuilt their legacy
apps to reduce development
costs and speed time-to-
market
The Reality:

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We Power Compelling Services At 1200+ Leading
Service Providers
TOGETHER, WE’RE HELPING YOUR CUSTOMERS
ADDRESS THEIR MOST STRATEGIC CHALLENGES
900+
Managed Service
Providers
200+
Cloud / Hosting /
Colo Service
Providers
180+
Communication
Service Providers
25+
Global Service
Providers /
Integrators

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User Expectations Are Fueling Complexity In
Applications & Infrastructure
New applications
Amalgamation of new and legacy
tools and technologiesDynamic Infrastructures
Mobility, APIs, Containers, Micro-services, Modern Technologies, Multi-Cloud, Big Data, Mainframe
Apps
Mainframe
Load
Balancers
Physical Data
Center
Web
ServicesMulti-Cloud
WAN/WWW Routers
Firewalls Switches
Web
Servers
3rd Party
Applications
Big Data
USERS

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What Are Your
Customers’ Barriers?
So…

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TO WIN, YOUR CUSTOMERS ARE
FOCUSING ON FOUR KEY PRINCIPLES
Agility
to speed time
to market.
Automation
for greater
velocity
and quality.
Insights
to constantly
improve and spot
opportunity.
Security
to provide safe,
frictionless
access.
We know that

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ProductConcept
TO WIN, YOUR
CUSTOMERS NEED
A MODERN
SOFTWARE
FACTORY
A blueprint for success.
• Amodern software factory is agile, built
to change and able to adapt to market
disruption and customer demand.
• Automation is essential. It saves time,
money, and reduces errors, so
businesses can deliver app experiences
customers love.
• Insights fuel the factory, businesses
need smart analytics that optimize
app experiences
• Strong security from the start protects
the most valuable assets and builds
users trust without getting in the way.
AND DO IT
AT SCALE

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THE
MODERN
SOFTWARE
FACTORY
The capabilities your
clients need to
deliver the
experiences their
customers want.
Agile DevOps Security
MAXIMIZE APPLICATION PERFORMANCE
MAKE SECURITY A COMPETITIVE ADVANTAGE
CREATE AN AGILE BUSINESS
BUILD BETTER APPS, FASTER

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Managed Services Delivering The Modern Software Factory...
MAXIMIZE
APPLICATION
PERFORMANCE
MAKE SECURITY
A COMPETITIVE
ADVANTAGE
CREATE AN
AGILE BUSINESS
BUILD BETTER
APPS, FASTER
Modernize app architecture
Continuous testing
Protect data privacy
Automate business
service delivery
Rapidly prototype
new apps and services
Provide risk-based
mobile access Secure DevOps
Test app performance
before you deploy
Assure mainframe
app performance
Provide insights into end-
to-end digital experience
Plan, prioritize and track
Automate development,
testing and release
Secure apps, data
and infrastructure
Monitor API performance

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Traditional IT Services

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App-Economy IT Services
White-space Services
Opportunities In
Applications, Cloud,
DevOps, Security

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Traditional
IT Services
• Help Desk
• Remote Monitoring
• Network Mgmt. / NOC
• Server Virtualization
• Security – Firewall, Antivirus
• Backup / Disaster Recovery
• VOIP/UC Management
• Database Management
App Economy
Focused Services
API
Management
Application
Experience &
Log
Analytics
Extend
Infrastructure
monitoring to
provide deeper
analysis for
maximum
application
performance
Hybrid Cloud /
IT Monitoring
$
Full-stack infrastructure
monitoring up to the app
layer and across Hybrid
Cloud / IT environments
Application
Performance
Management
$
Monitor mobile app
and log analytics
to provide deeper
insight into end-
user experience,
performance and
usage
Identity
Management &
Governance
Secure user access
to hybrid
applications, data
and services
including identity
management, SSO,
and password
management
$
Support
customers in the
development and
deployment of
APIs and help
build secure
application
integrations
Continuous
Delivery
$
Support
customers to
accelerate
application
delivery, improve
application quality
and reduce costs.
$
$
Roadmap to App-Economy Focused
Managed Services

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Questions?

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MSP
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