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World®
’16
Learn	How	Analytics	Can	Sort	the	
Wheat	From	the	Chaff	and	Elevate	IT	
Operations	to	the	Boardroom
Bryan	Whitmarsh	- Sr.	Principal	Product	Manager	- CA	Technologies	
Amy	Feldman	- Director,	Product	Marketing	- CA	Technologies
DO4X92S
DEVOPS	– AGILE	OPERATIONS
2 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
©	2016	CA.	All	rights	reserved.	All	trademarks	referenced	herein	belong	to	their	respective	companies.
The	content	provided	in	this CA	World	2016	presentation	is	intended	for	informational	purposes	only	and	does	not	form	any	type	of	
warranty. The information	provided	by	a	CA	partner	and/or	CA	customer	has	not	been	reviewed	for	accuracy	by	CA.	
For	Informational	Purposes	Only	
Terms	of	this	Presentation
3 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Abstract
Over	the	past	20+	years,	IT	has	mastered	the	art	of	collecting	performance	and	user	data.	But	to	
succeed	in	today’s	application	economy,	you	need	to	learn	how	to	take	this	information	and	
evolve	into	a	data-driven	business.	Your	success	hinges	on	ensuring	that	every	customer	
experience	is	the	best	it	can	be,	and	that	means	gaining	insight	across	the	vast	complexity	of	
your	mobile,	web	and	application	environments.	In	this	session,	learn	how	analytics	can	sort	the	
wheat	from	the	chaff	in	your	performance	data	to	highlight	key	business	insights	that	will	
separate	you	from	your	competitors	and	gain	you	a	seat	in	the	boardroom.
Bryan	
Whitmarsh
CA	Technologies
Sr.	Principal	Product	
Manager
Amy	
Feldman
CA	Technologies
Sr.	Director,	Product	
Marketing
4 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Agenda
HISTORY	OF	IT	OPERATIONS
COMMON	IT	BOARDROOM	DISCUSSIONS	OF	THE	PAST
HOW	TO	BE	THE	HERO	AND	EARN	A	SEAT	AT	THE	BOARDROOM
UNDERSTANDING	THE	POWER	OF	ANALYTICS
SHIFTING	TO	CUSTOMER	CENTRIC	ANALYTICS
HOW	DO	YOU	MEASURE	CUSTOMER	EXPERIENCE?	
1
2
3
4
5
6
5 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
History	of	IT	Operations
A	stroll	through	the	last	50+	years
Computing	->	Data	Centers	->	Internet Microservices ->	Cloud	->	Digital	
1950	
Academia
1970	
Home	Computers
1990	
Worldwide	Web
2005
Mobile	Apps	
2016
Digital	Business
6 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Common	IT	
Boardroom	
Discussions	
of	the	Past
1950s
How	can	we	reduce	human	error?
What	is	our	unit	record	equipment	
capable	of?
How	can	we	insure	the	calculations	
are	correct?
When	is	IBM	visiting	next?
World®
’16©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD6
7 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Common	IT	
Boardroom	
Discussions	
of	the	Past
1960s
How	quickly	can	we	go	online	with	the	
newly	announced	IBM	360?
What	other	processes	can	we	stop	doing	by	
hand?
We	need	to	secure	access	to	our	new	high	
dollar	computer	room!	
What’s	going	on	with	our	power	bill?
World®
’16©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD7
Buy	vs.	Build	our	software?
When	is	IBM	visiting	next?
8 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Common	IT	
Boardroom	
Discussions	
of	the	Past
1970s
When	can	I	get	my	own	terminal	on	my	
desk?
Wow	the	Data	Processing	costs	are	sky	
rocketing	– why	do	we	have	to	hire	so	many	
programmers?
Does	IBM	make	these	systems	out	of	gold?
Why	can't	we	stick	with	our	360	model	40?
World®
’16©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD8
9 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Common	IT	
Boardroom	
Discussions	
of	the	Past
1980s
Should	we	replace	green	screens	with	PCs?
What	can’t	we	do	with	Lotus	123?
Can	we/should	we	reduce	what	we	spend	
on	consulting	by	hiring	our	own	resources?
What	does	client/server	architecture	gain	
us	(Novell)?
World®
’16©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD9
Savings	and	CD	rates	up	in	the	13-18%	rage,	
can	we	return	our	370?
10 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Common	IT	
Boardroom	
Discussions	
of	the	Past
1990s
Should	we	connect	to	the	World	Wide	
Web?
Should	we	migrate	to	Microsoft?
How	do	we	keep	employees	from	playing	
Doom	on	our	network?
Are	our	network	and	resources	secure?
World®
’16©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD10
Are	we	ready	for	Y2K?
11 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Common	IT	
Boardroom	
Discussions	
of	the	Past
2000s
Are	mobile	devices	good	or	bad?
How	do	we	best	leverage	the	cloud?
Why	is	our	IT	budget	so	large?
Repeat	after	me,	Sarbanes-Oxley,	Sarbanes-
Oxley,	Sarbanes-Oxley.
World®
’16©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD11
How	do	we	get	back	to	the	simple	days	of	
green	screens?
12 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Understanding	the	Power	of	Analytics
Business	Data	vs.	Business	Insights
Alignment	driven	by	ANALYTICSIT	war	rooms	driven	by	METRICS
13 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Shifting	to	Customer	Centric	Analytics
DRIVE	REVENUE,	REMAIN	COMPETITIVE
Source:	“Forrester:	Business	Technographics Global	Priorities	and	Journey	Survey”,	2015
69%	improve	customer	experience	as	top	priority 1
14 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
How	Do	You	Measure	Customer	Experience?
USER	BEHAVIOR	AND	EXPERIENCE	
Outside-In	View
OPERATIONAL	PERFORMANCE	
Inside-Out	View
CA	App	Experience	Analytics
Optimize
customer	journey
Improve
digital	performance	
Design
for	the	experience
15 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Greater	Insights	Into	Digital	Experience	
Data	Studio	and	Blueprints
§ Based	on	open	source	
analytics	
§ Customizable	dashboards
§ Quickly	get	started	with	
Blueprints,	or	out-of-the-
box	templates	that	are	
easily	customizable	to	fit	
any	business	need
16 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Business	Insights
17 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Turning	Data	into	Results	with	CA	APM	SQL
What	Were	Slowest	Transactions	this	Production	Week?
SELECT agent_host ,
agent_name ,
metric_path ,
Sum ( value_count ) AS total_count ,
Avg ( agg_value ) AS mean_agg
FROM numerical_metric_data
WHERE metric_path LIKE 'Epiphany%'
AND metric_attribute LIKE '%Time%'
AND ts BETWEEN {ts '2016-03-14
12:00:00.0'} AND
{ts '2016-03-19 12:00:00.0'}
AND frequency = 15000
GROUP BY agent_host ,
agent_name ,
metric_path
ORDER BY mean_agg DESC ,
total_count DESC ,
agent_host ,
agent_name ,
metric_path
§ Connect	to	CA	APM	data	source	to	export	information	to	other	reporting	tools
§ Cookbook	with	examples
18 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
How	to	Be	the	Hero
And	Earn	a	Seat	at	the	Boardroom
Drive	cost	savings	and	revenue	growth	by	leveraging	analytics	
to	provide	boardroom	members	with	business	insights!
Implement	systems	to	allow	you	to	
“collect”	data	from	multiple	channels	
Provide	for	the	“Normalization”	of	all	data	
collected	in	a	central	repository	or	Data	Lake
World®
’16©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD18
19 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Thank	you.
Stay	connected	at	communities.ca.com
20 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
DevOps	– Agile	Ops
For	more	information	on	DevOps	– Agile	Ops,	please	visit:	
http://cainc.to/wYXSg6

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