CA Tech commissioned Zogby Analytics to conduct a survey of 6,770 consumers and 809 business decision makers in 18 countries about their app experiences. As younger generations are becoming more reliant on new technologies, businesses need to adapt quickly to the growing needs of their customers. It is essential to understand how significant the gap between application providers and consumer needs really is. This infographic maps out current app use among consumers worldwide, the evaluation of business apps, and the factors for consumer decisions regarding choice of apps and brands. Read more on: http://bit.ly/1wS6qiP

1. The Importance of 3 Big Factors in Decisions To Buy or Use Applications
86%
79%
80%
71%
74%
61%
EASY TO USE FEATURES
CONSUMERS BUSINESS DECISION MAKERS
PERFORMS TASKS WITH
LITTLE DIFFICULTY
ABILITY TO CUSTOMIZE
THE APPLICATION
This global research survey was sponsored by CA Technologies and conducted by Zogby Analytics in 2014.

2. How People Around the World Abandon Apps
Australia Japan United Kingdom USA Canada Germany Mexico
31.6%
China India South Korea
11.5%
8.8%
21.4%
17%
36.7%
24.2%
28.8%
34%
52.6%
% Left after poor ease of use experience
This global research survey was sponsored by CA Technologies and conducted by Zogby Analytics in 2014.

3. Top 10 Ways Consumers Used Apps in The Last 6 Months
Q: In the last six months, which of the following tasks
have you completed from an application at least once?
This global research survey was sponsored by CA Technologies and conducted by Zogby Analytics in 2014.
60.6%
ACCESSED
PERSONAL EMAIL
MESSAGED SOMEONE
60.4%
ADDED PERSONAL
CONTACTS
59.5%
BANKED
48.9% 48.1%
MADE ONLINE
PURCHASES
46.3%
RESEARCHED
POTENTIAL
PURCHASES
44.2%
WATCHED VIDEOS/
TV SHOWS
43.7%
KEPT A
CALENDAR
38.1%47.7%
SHOPPED
UPDATED STATUS
OR SHARED ON A
SOCIAL NETWORK

4. OF THOSE ABANDONED
THE BRAND FOREVER
Brands Risk Losing a Quarter of Their Customer Base With a Poor Application
6%
OF CUSTOMERS WHO HAD A FAIR
OR NEGATIVE APPLICATION LEFT
THE AFFILIATED BRAND
25%
ABANDONED THE
BRAND TEMPORARILY
19%
This global research survey was sponsored by CA Technologies and conducted by Zogby Analytics in 2014.

5. For More Information
To learn more, please visit:
http://bit.ly/1wS6qiP
Insert appropriate screenshot and text overlay
from following “More Info Graphics” slide here;
ensure it links to correct page