This presentation shows how your company can attract the best applicants to your open positions. It is through the eyes of a job seeker working hard to find the right match for her skills and preferences. It contains examples of both good and bad Employment Branding, so you can implement the same successful strategies more easily. Many of the images in the slideshow are linked to their real versions. On the other side, it also shows job seekers the types of things they should look into when evaluating potential employers. ********** If you'd like to learn more, check out our webinar, Drab to Fab: How to Create a Smokin' Hot Employment Brand at the link below. http://www.careerealism.com/employment-branding-webinar-resources

1. DRAB TO FAB:
How High-Quality Job Seekers
View Your Company
Using LinkedIn
Job seekers use LinkedIn more now than ever before.
This story shows how a company with an optimized LinkedIn
approach can win the interest of the best professionals looking for a
new job.

2. This is Mary.
She’s looking for a new job in
the tech industry. She knows
that LinkedIn should be a big
part of her networking &
application strategy.
3M Companies have pages on
LinkedIn (and counting!).

3. She starts her search by looking at Company A. She’s
immediately bored by what she sees. There’s no Careers Page
for this company, and all that’s on the main page is one block of
unimpressive, corporate jargon-filled text.

4. She decides that she’ll
give this company one
last shot, checking out
its employees’ profiles
in case the LinkedIn
Company Page doesn’t
give a fair
representation of the
company. (She’s a lot
more forgiving than
most job seekers.)

5. Mary skims through
a few profiles from
Company A, but
doesn’t learn much of
anything from the
employees’ job
descriptions, titles or
summaries. She has
no idea what the
company is like, or
whether anyone
there truly loves
his/her job. She thinks Company A probably doesn’t care about its
online image. These days, that’s a pretty big mistake...

6. It’s time to find
another company for
Mary to look into. She
stumbles across
Fusion Worldwide’s
Company Page, and
notices a huge
difference….

7. ...first of all, it looks much better, with photos, small
paragraphs and white space. It even has a Careers
Page!

8. On the Careers Page, there
are multiple videos, status
updates with relevant
articles, and text that’s not a
bunch of stuffy corporate-
speak.

9. Here’s an example of one of the videos Mary notices.
Click here for other Fusion videos.

10. Mary has a much better
feel of what Fusion is like,
but she’s only getting
started interacting with the
company...

11. She follows Fusion because of what she saw.
She decides to learn more about what the employees
have to say about working there.

12. Not every profile she sees is
perfect, but there’s plenty of
material to work with.
The majority of the profiles
have lots of information filled
in, so Mary can see common
themes in employees’
experiences with the
company.

13. She’s impressed by the clear
job descriptions and the
many well-rounded profiles
she’s come across.
In addition to the
responsibilities the various
employees list, they talk
about their goals and
accomplishments.

14. Job seekers like Mary make
judgments about both what is
and is not present in company
& employee profiles.
Her potential co-workers seem
to have diverse skill sets, so
they could leave Fusion if they
didn’t like it there.

15. Some time later, Mary sees an update from Fusion
(because she followed the company).
She clicks on the link, and is taken to an article on
CAREEREALISM that piques her interest again.

16. Since the post is on a
reputable career
advice site, it gives a
lot more credibility to
the information.
By not being overly
promotional, the post
shows Mary that
Fusion is dedicated to
making its industry
better every day.

17. She notices that the article & the Careers
page BOTH have links back to Fusion’s job
openings. She clicks to learn more about
them. (Click the jobs below!)

18. Mary sees how good a fit this job
description (and company) are
for her.
She gets her materials together
and applies.

19. Compared to this poor showing from Company A
(which has almost nothing at all)...

20. ...Fusion has plenty of
content, plus frequent
status updates with new
information about the
company’s philosophy.
There are also general
tips for similar positions
and a big-picture look at
the industry.
What didn’t they cover?

21. Mary is one of many job seekers
that will interact with your brand,
specifically with your LinkedIn
Company & Careers Pages.
Some will have a similar path to
hers, and others will encounter
your Employment Brand in a
different way.
Next up: we show how Paul
(a passive job seeker) experiences
good Employment Branding…

22. Want to get people like Mary interested in working for your company?
Employment Branding can reduce your hiring costs (especially if you’re currently
using a recruiter), AND it doubles as great PR!
Check out the Services CAREEREALISM has to offer or sign up for our free
webinar & email tips, which come with a special offer....

23. Thanks for hearing Mary’s story!
Got questions about Employment Branding? Email us at
employmentbranding@careerealism.com.