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The Arts and Social Media: From Experiment to Strategy

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Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University

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Presented by Carnegie Mellon’s Center for Arts Management and Technology October 6, 2009 The Arts and Social Media From Experiment to Strategy
Executive Director Blogger Tweeter Communicator Arts Advocate Strategic Marketer NOT AN EXPERT Just an arts administrator who pays attention to the constantly changing world of technology
Social Media Strategy Framework
Levels of User Engagement
Who Should Maintain Your Organization’s Digital Identity? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© copyright 2007, nicemonkey | NewDarkRoom.com , LLC Earlier in 2009, the American Red Cross released a Social Media Strategy Handbook for its employees containing a number of sound policies that may be adopted by arts organizations.
Social Media and Social Networks are Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
RSS Feeds: A Must-Have Tool for Your Toolbox The presence of this icon in the address bar of your Internet browser indicates that the content on the web page is syndicated with an RSS feed. To create RSS feeds: To aggregate RSS feeds: RSS (Really Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. * Description from What Is RSS?
A web page may also use the RSS symbol to indicate that you may subscribe to one or more content feeds.
 
RSS readers aggregate feed subscriptions into a centralized area to help users stay updated on the latest news and content from their favorite web sites.
 
Best Practices - RSS ,[object Object],[object Object],[object Object],[object Object]
Tips for Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object]
Best Practices - Sharing ,[object Object]
Best Practices - Sharing ,[object Object]
Best Practices - Sharing ,[object Object],[object Object],Video Interview with Guest Artist Post on org’s YouTube channel Embed video in blog post Share YouTube link via Twitter Post link in org’s online press room Share YouTube link via Facebook Page Share video link via e-newsletter
Best Practices: Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],By placing this code in the HTML version of your blog, you create a link on your page labeled “Read the rest of this entry”. This connects your reader to further information without requiring them to search for it on the Web.
Best Practices: YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KickLight is an online service that allows video producers to add synchronized visual elements (“Kicks”) to their online videos. Wherever that video is ultimately sent or embedded, the Kicks go with it.
 
Best Practices: Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Profiles are for People
Facebook – Pages are for Organizations
Use Page Insights to learn about your fans. Add a badge to your web site or blog.
Facebook – Use Groups to Control Membership
Facebook – Use Events to Increase Attendance
Facebook – Causes Raise Visibility and $
Facebook Advertising Allows you to target your ads by various criteria. You can either pay for impressions or pay for clicks.
 
 
 
Best Practices: Twitter ,[object Object],[object Object],[object Object],[object Object]
Best Practices: Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Should You Build Your Own Social Network? ,[object Object],[object Object],[object Object],[object Object]
 
Questions
NOVEMBER 5 – 2:00-3:30pm EST Mobile Applications for the Arts: Where Are We? Presenter: Ron Evans, Groupofminds.com Upcoming Technology in the Arts Webinar

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The Arts and Social Media: From Experiment to Strategy

  • 1. Presented by Carnegie Mellon’s Center for Arts Management and Technology October 6, 2009 The Arts and Social Media From Experiment to Strategy
  • 2. Executive Director Blogger Tweeter Communicator Arts Advocate Strategic Marketer NOT AN EXPERT Just an arts administrator who pays attention to the constantly changing world of technology
  • 4. Levels of User Engagement
  • 5.
  • 6.
  • 7.  
  • 8. RSS Feeds: A Must-Have Tool for Your Toolbox The presence of this icon in the address bar of your Internet browser indicates that the content on the web page is syndicated with an RSS feed. To create RSS feeds: To aggregate RSS feeds: RSS (Really Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. * Description from What Is RSS?
  • 9. A web page may also use the RSS symbol to indicate that you may subscribe to one or more content feeds.
  • 10.  
  • 11. RSS readers aggregate feed subscriptions into a centralized area to help users stay updated on the latest news and content from their favorite web sites.
  • 12.  
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.  
  • 21.
  • 22. Facebook – Profiles are for People
  • 23. Facebook – Pages are for Organizations
  • 24. Use Page Insights to learn about your fans. Add a badge to your web site or blog.
  • 25. Facebook – Use Groups to Control Membership
  • 26. Facebook – Use Events to Increase Attendance
  • 27. Facebook – Causes Raise Visibility and $
  • 28. Facebook Advertising Allows you to target your ads by various criteria. You can either pay for impressions or pay for clicks.
  • 29.  
  • 30.  
  • 31.  
  • 32.
  • 33.
  • 34.
  • 35.  
  • 37. NOVEMBER 5 – 2:00-3:30pm EST Mobile Applications for the Arts: Where Are We? Presenter: Ron Evans, Groupofminds.com Upcoming Technology in the Arts Webinar