Weitere ähnliche Inhalte Ähnlich wie Youth & Social Media (20) Mehr von BWEST Interactive (17) Kürzlich hochgeladen (20) Youth & Social Media2. Credentials
Online marketing since 1994
McCann Erikson, Publicis, Cove-Ito (Japan)
Fortune 1000 brands: Nestle, HP, Coca-Cola
Founded bWEST – July 2009
9. Two-thirds of the global Internet
population visit social media websites.
Nielsen, Global Faces and Networked Places, 2009
36. Strategy / Tactics (examples)
Connect + Inform
− Blog + Twitter
Increase awareness / drive traffic
− Facebook Page + advertising
Generate buzz
− Online contest
39. SM Strategy Breakdown
1. Content
− Plan compelling, valuable content
− Content types: copy, images, video
− Create list of relevant blogs
− Follow category, customers, competitors
− 5 themes
41. SM Strategy Breakdown
2. Engagement
− Determine tools (Blog, Facebook, Twitter,
Linkedin, YouTube)
− Network building (Find people, search, groups,
tweetups)
− Social media ready website
− Be “social” …
42. Rules of Engagement
1. Be useful
2. Be relevant
3. Don’t interrupt
4. Entertain me
5. Make me feel important
45. What to tweet…
A blog post
An event
Ask a question / get feedback
Provide customer service
Retweet something interesting / useful
Comment on a tweet
Reply to a tweet / question
46. What NOT to tweet…
What you had for breakfast, unless it was truly
awesome…
What your cat had for breakfast, or anything
else about your cat…
And always remember, the Internet never forgets,
and that’s a long time…
51. SM Strategy Breakdown
3. Management (tools & systems)
− Identify resources
− Hootsuite / UberTwitter
− System
− Monitor
− Engage
− Publish
− Weekly evaluation
52. SM Strategy Breakdown
4. Measurement & Monitoring
− Google analytics
− Hootsuite
− Facebook
− Google Alerts
− RSS Feeds
55. 1. Start listening
Listen for…
• Who’s talking about your organization,
neighborhood, category
• Monitor & manage brand reputation
• Look for opportunities to engage
58. 2. Start a blog
• Simple & cheap
• Search engines love blogs
• Encourages repeat visits
• Foundation / hub
60. 3. Try Twitter / Linkedin
Create accounts
• Easy to use / low commitment
• Connect with colleagues, peers, influencers
• Use on the go…
62. 4. Let your customers know
Cross pollinate
• Social media icons on website
• Email signature
• Business card
• Signage
64. 5. Advanced User ?
Already on Twitter, Facebook, Linkedin –
start using Hootsuite!
• Multiple accounts
• Content columns
• Schedule tweets
66. Takeaways
Develop your plan/strategy
Identify internal resources
Listen, listen, listen
Engage, engage, engage
Always add value
Define metrics & track religiously
Test, track and tweak…