2. Credentials
Online marketing since 1994
Fortune 1000 brands: Nestle, HP, Coca-Cola
McCann Erikson, Publicis, Cove-Ito (Japan)
Founded bWEST – July 2009
Co-founder: Social Media Camp
3.
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5.
6.
7. What is a foursquare check-in?
When you tell foursquare where you are,
that's a "check-in".
You can check in from parks, bars,
museums, restaurants, libraries… anywhere.
8.
9. What are badges?
Rewards earned based on your check in
habits (e.g. frequenting too many karaoke
bars, eating lots of pizza, taking your kids
to the playground).
14. STARBUCKS
Customers earn a barista badge
by checking into 5 separate
Starbucks.
The “mayor” of each location is
entitled to $1 off of a Frappuccino
16. 1. Develop your strategy
Map foursquare functionality to your
objectives
– Increase awareness among early
adopters
– Drive retail traffic
– Build your SM network
17. 1. Develop your strategy
Reach / Preference Action
Awareness
Build positive word of Build retail traffic
Visibility within SN mouth among
Awareness among Incentivize user
Reward
early adopters generated content loyal customers
(tips)
Increased presence in Increase sales
mobile Improve search engine
ranking
18. 2. Create an account
• Customize your page
• Download app to your mobile phone
• Start checking in
• Find some friends
19.
20.
21. 3. Claim your business venue
• Register venue if not already
• Customize your page
22.
23. 4. Create an offer, or two…
• For the mayor
• For any visitor
• When…
• Test offers
24. 4. Incentivize
1. Mayor Specials: most loyal customer on
foursquare with the most check-ins. Reward your
best customer?
2. Frequency-based Specials: unlocked every X
check (e.g. users get a 10% off every third check in)
3. Check-In Offers: when users checks (e.g. show
your check in to the waiter for a free drink!)
4. Wildcard Specials: staff has to verify a special
condition (e.g. show us your Oyster for free dozen
oysters)
25.
26.
27. 5. Let your customers know
Cross pollinate
• Icon on website, email signature,
• Integrate with other SN sites
• Business card
• Signage, window clings
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31. 6. Track Results
• Monitor activity
• Key metrics
• Best performing offers
• Best customers
36. Thank You Special Offer
Social Media Camp
Chris Burdge
250-508-7761 October 3, 2010
Victoria Conference Centre
chris@bwest.ca 39 Speakers from around
North America
Get 15% off with
coupon code: SMCV10
www.SocialMediaCamp.ca