Mydillistory

1. QUANTIFYING THE SOCIAL! Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business A SOCIAL MEDIA MONITORING REPORT ON #MYDILLISTORY Social Media Monitoring between 5th -26th September2015 Sources Covered- Twitter Tweets Aggregated- 6.4k Tweets

2. QUANTIFYING THE SOCIAL! Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business WHAT is #MyDilliStory – Twitter-based competition inviting people to share their stories, poems and quotes to celebrate Delhi. WHERE- On Twitter with the hashtag #MyDilliStory. INITIATED BY WHOM - The AAP Government. WHY- • To Celebrate the metropolis Delhi. • To enrich public spaces with stories, poetry about love and about the city. • To encourage the use of Hindi, Punjabi, Urdu, 3 key languages of Delhi. WHAT TO POST- "What is your Delhi Story? What about the city inspires you? This is the question the Delhi Government asked its citizens to respond in 140 characters with the project #MyDilliStory.“ IN WHAT LANGUAGE- Participants can scribble their 'Dilli stories' in Hindi, Urdu, Punjabi or English WHATS DOES THE WINNER GET- 40 best tweets will be selected by a jury and hand- painted on prominent public walls across the capital by the city's signboard painters.

3. QUANTIFYING THE SOCIAL! For more information on how social listening enables strategic insights for your business Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business 0 200 400 600 800 1000 1200 1400 1600 5th Sep 6th Sep 7th Sep 8th Sep 9th Sep 10th Sep 11th Sep 12th Sep 13th Sep 14th Sep 15th Sep 16th Sep 17th Sep 18th Sep 19th Sep 20th Sep 21st Sep 22nd Sep 23rd Sep 24th Sep 25th Sep 26th Sep 27th Sep 28th Sep Twitter Reach- 5th Sep and 28th Sep 2015 Twitter Reach Twitter reach from 5th Sep and 28th Sep 2015 Highest mentions on 7th Sep with – 1468 tweets Lowest mentions on 5th Sep with – 36 tweets First winner was announced on 17th Sep

4. QUANTIFYING THE SOCIAL! For more information on how social listening enables strategic insights for your business 44% 1% 36% ANALYSIS – OVERALL SENTIMENT OF TWEETS Positive Negative Neutral Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business Male 58% Female 14% Not Classified 28% ANALYSIS - GENDER CLASSIFICATION OF TWITTERATI 0% 20% 40% 60% 80% 100% Language 81% 18% 0.40%0.20% 0.08% 0.32% English Hindi Urdu Punjabi Arabic Others TWEET CLASSIFICATION BY LANGUAGETWITTER HANDLES BY MAXIMUM MENTIONS

5. MOST INFLUENTIAL TWITTERATI QUANTIFYING THE SOCIAL! Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business No. of Articles Influencer Klout Score 3 daler mehndi 81 13 aam aadmi party- aap 78 4 ankit lal 74 3 twitter india 73 2 kwai chi 72 1 rahul mahajan 69 1 alka lamba-aap 69 WORD ASSOCIATIONS WITH THE COMPETITION

6. QUANTIFYING THE SOCIAL! Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business Geo Location Spread – Top 3 Sources India- 4072 USA- 538 South Africa -22

7. QUANTIFYING THE SOCIAL! Thank you! For a demonstration on our capabilities, do write in to us at sales@buzzinga.com Contact Web: http://www.buzzinga.com Email: sales@buzzinga.com For more information on how social listening enables strategic insights for your business

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