2. Social Media Mandate
• To create engagement and fan acquisition for FLAME
on Social Media Platforms
• Generating a buzz about the institute on the online
media
• Eventually increase the no. of admission related
queries for the institute
12. Know Your FLAME Contest
• The contest got a good start with an average of 4 participants
for the first 6 questions.
• The maximum no. of participants were either alumnus or a
part of FLAME.
• Total No. of Unique Participants: 25
• Total No. of Contest Tab Views: 1,850
• Winner: Ranjit Deshmukh with 11 correct answers
17. #OnMyBookShelf
• #OnMyBookShelf was used to promote the visibility of the brand
• Followers were encouraged to tweet with the #Tag
• The #Tag was readily accepted by the twitter audience
• Following points reflect the success of the activity
• Trending No.1 in Mumbai on Trendsmap Breaking #Tags
• Trending no. 2 in Mumbai in top 10 trending topics
• Trending no. 6 in Ahmedabad and Chennai in top 10 trending
topics
• A total of 766 Tweets using the #Tag #OnMyBookShelf
• An increase of 15 followers in just 3 hours
25. From where we took the brand ahead
• Facebook page with 3432 likes
• Frequency of updates was negligible
• Zero engagement
• 50+ followers on Twitter
