16. • Start with: what story do you want to tell – not what are my
results should be
• Build your plans to tell that story – add the right elements to
build
• Use – owned and paid media to support the story
Telling a story
17. • Captivate and Inspire Your Viewers – build emotional
connections.
• Cross Promotion and Collaborations – use famous
people or other brands
• Sustainability: Make Sure You Keep Them Watching –
Video Length
Content
18. Short-form Video: Easily Created, Easily Consumed
Gets the biggest Audience
Adroit Digital* 2014 Survey
• Short-form videos are easily
consumed, which is handy as
online videos has trained viewers
to expect immediate entertainment
and results.
• Short-form video forces you to
get to the point, but it allows your
audience to quickly receive it.
19. • It tells a story
• Uses the Right platforms
• You already should have an audience
Long form video content: