Presentatie Social Media & crisiscommunicatie
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Presentation Buzzcapture Dutch Security Network 23th of June 2015 in The Hague by Jaap van Zessen.
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Presentatie Social Media & crisiscommunicatie
- 1. Social Media during crisis situa1ons Dutch Security network @JaapvanZessen
- 2. Presentation Introduc1on Social Media trends Social media monitoring DIY Why use a monitoringtool? cases & the next steps
- 3. Introduction
- 4. Specialized in media monitoring and social insights
- 6. Social media
- 7. Everybody can create content or comment
- 9. #DSNBuzz
- 10. #DSNBuzz
- 17. Open source: -‐ Everybody can see what’s posted
- 19. People vs. Company pages -‐ Company pages always open -‐ People can choose privacy seLngs (over 80% has private profile)
- 20. Facebook changed search op1ons:
- 21. Only search op1on via hashtag
- 22. Perfect way to inform ‘fans’
- 23. Conclusion: -‐ Best way for branding/marke1ng -‐ Hard to find ‘random’ news -‐ NGO’s are likeable!
- 25. Google plus = YouTube
- 26. Google plus = YouTube Almost every video is ‘open’ Easy to search
- 27. Search (don’t forget lang:nl)
- 28. More op1ons
- 29. Let’s give it a try: Search for a specific country the latest video about your NGO
- 30. Same as Google
- 32. Biggest open data source in the world More and more used as a news source
- 34. -‐ Headlines -‐ More info on another page -‐ 140 characters -‐ ‘First in, first out’ -‐ principle
- 35. -‐ “Followers” can see your updates
- 36. Other people can search for your Updates depending on words or hashtags used.
- 37. Easy if words you are looking for are unique, if not: combine words
- 39. Free tools: Hootsuite or Tweetdeck
- 40. Free e-‐book to improve Twiger search skills
- 41. News is made and found on Twiger: Snowball effect
- 44. In crisis communica1on most effec1ve channel
- 46. Updates shared: private Company updates and open groups: Open sources Corporate plaiorm
- 48. Visual plaiorm: pictures shared Upcoming plaiorm Almost the same as Twiger, but not a news source
- 49. Easiest way to search: instagram.com/explore/tags/
- 51. Closed plaiorm -‐ Can’t monitor at all -‐ All content gone aker 24 hours
- 53. So there is something happening in the world…
- 55. Crisis situa1ons
- 56. Kidnapping
- 57. Shoo1ng
- 58. Earthquake
- 59. Disease
- 60. Monitoring: DIY -‐ Name organisa1on -‐ Name employee -‐ Country or city AND kidnapping or Dutch
- 63. In this case If they want to reach a lot people, Twiger will be used.
- 64. Don’t forget: “Twiger name”
- 65. Now you know where you are looking for, so you can search!
- 66. Why use a monitoring tool? Too many sites to check manually No social media results in Google No stats, alerts or daily mail No report func1on
- 67. Social Media Monitoring Social media Forum/blogs
- 68. Social Media Monitoring Waar wordt gepraat? Online news
- 69. Social Media Monitoring Waar wordt gepraat? Real1me RTV
- 70. Social Media Monitoring Waar wordt gepraat? Print
- 73. #DSNBuzz
- 74. Live report
- 76. - Report to staff / board - Social Narrowcasting - Realtime: updating automatically
- 77. -‐ Filter by lists
- 79. -‐ Alerts -‐ Scheduled mails
- 80. Trends: -‐ Real1me speech recogni1on -‐ Image recogni1on
- 81. Check networks via Twiger
- 84. #DSNBuzz
- 85. #DSNBuzz Meerkat: not saved, Periscope: 24 hours saved Live streams
- 86. #DSNBuzz
- 87. #DSNBuzz
- 88. Vragen? versus prak*jk Questions?
- 89. Vragen? versus prak*jk Questions? Jaap van Zessen jaap@buzzcaptu