1. The Big Deal over Social Media Marketing Marketing Natalie Guse Blog Marketing! How to write a blog, how to promote it and how to succeed with it!

2. The Big Deal over Social Media Marketing Marketing Natalie Guse Blog Marketing! How to write a blog, how to promote it and how to succeed with it!

3. Social Media Marketing Definition + History Blogging Sites! Write a blog! Promote your blog! Summary!

4. History of Blogs! ?

5. History of the World Wide Web Until the early 1990s, the Internet was used only for data interchange by academics, corporations and governments. The development of graphical interfaced browsers like Netscape transformed the Internet into a rich communication media. Today access is not limited to computers, but can be achieved through other means, such as WAP. (Reedy and Schullo, 2004)

6. Internet Marketing! Since 1996, the Internet has captured significant public attention. Exponential growth in Internet hosts and personal computer adoption has led to dramatic increases in online activity. The Internet, and the World Wide Web in particular, has revolutionized the promotion and communication functions of businesses. They empower personal marketing campaigns and one-to-one marketing. Instead of addressing broad audiences through mass media, such as television and radio, businesses are developing personal relationships with their customers. The Internet has multiplied the speed and reach of interactive communications, opening opportunities that were only fantasies two decades ago.

8. In 1999, a company called “Pyra” released “Blogger,” a service that let anyone publish a blog for free by typing in a box in their web browser.

9. As of April 2007, Technorati, a major blog monitoring service, claimed to be tracking more than 75 million blogs.

10. Definition Blog A blog is a personal homepage with more enhanced connectivity than an HTML-based Web site. In the blog system, individuals communication activities automatically form networks through which they can move from one blog to another without manually adding hyperlinks to each page. Once a communication network is formed, information may flow easily through it. The blog-ad is an attempt to expose the information of products and services to consumers interconnected by networks.

11. Definition Blog A new form of communication on the Internet are Blogs, short for Weblogs. This new form of communication allows consumers to express their own opinions in yet another way. Blogs are a new and original cultural phenomenon, reflecting more the changes and needs in society than simple realization of technological possibility. Blogs are simply online journals consisting of a mix of text, links and maybe graphics. Bloggers are usually people who are strong believers in something and listening to what they are saying in.

13. What is Blog Marketing? ?

14. Definition Blog Marketing Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger.

15. Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services. Many organizations use blogs with their user community. This allows them to share and preview product features, functions, and benefits before the products are released. Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs have become the next generation marketing tool to corporate websites which merely post collateral and do not provide any interactive feedback. Blogs are also supplementary to a User Group. User Groups happen annually for example while blogs provide users constant daily and weekly feedback.

17. Increase website traffic

18. Improve SEO

19. Increase customers loyalty

21. Interact with costumers! YOU Communicate! Share! Socialize!

23. Stay in contact

24. E-Conferences

25. E-Interviews

26. Build own networks

27. Invite your contacts

28. Interact with costumers

29. Example: NING, MEETUP

30. Create public profiles

31. Stay in contact

32. Example: LINKEDIN, XING, FACEBOOK

33. Promote Infomercial

34. Promote Business

35. Publish press releases

36. Example: YOUTUBE C I S S

37. Communicate! YOU Interact with costumers! Share! Socialize!

38. Social Media Marketing Definition + History Blogging Sites! Write a blog! Promote your blog! Summary!

40. Promote blog

41. Write articles

42. Inform about the product

43. Use it as a second webpageWordpress.com Category: Blogging Site Primary Value: Strong profile ranking User: 26.000.000 visitors

44. What: Blogging Site Year: Launched 2003 Unique Visitors: 28,048,281 Visitors: 65,278, 721 Annual growth:+29 WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. Everything you see here, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it.

47. Promote blog

48. Write articles

49. Inform about the product

50. Use it as a second webpageBlogger.com Category: Blogging Site Primary Value: Strong profile ranking User: 30.000.000 visitors

53. What: Blogging Site Year: Launched 1999 Unique Visitors: 31,699,703 Visitors: 6,344,571 Annual growth:+31 Blogger is a free blog publishing tool from Google for easily sharing your thoughts. A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. Blogger was started by a tiny company in San Francisco called Pyra Labs in August of 1999. This was in the midst of the dot-com boom.

57. Create events Twitter.com Category: Social Media Site Primary Value: Strong profile ranking User: 150.000.000

58. What: Blogging Site Year: Launched 2007 Unique Visitors: 3,583,364 Visitors: 9,251,554 Annual growth:+164 Tumblr is a blogging platform that allows users to post text, images, video, links, quotes, and audio to their tumblelog, a short-form blog. Users are able to "follow" other users and see their posts together on their dashboard. Users can like or reblog other blogs on the site. The service emphasizes customizability and ease of use. Tumblr’s emphasis is on customizability and ease of use, with a relatively simple sign-up process. The “like” button, which lets one user tell another that they like his or her content, and the “reblog” button, which easily reposts content from one tumblelog onto another, provide positive feedback that has given Tumblr an 85% retention rate, compared with 40% for Twitter.

59. What: Blogging Site Year: Launched 1999 Unique Visitors: 4,029,165 Visitors: 26,248 Annual growth:-16 Xanga is a website that hosts weblogs, photoblogs, and social networking profiles. It is operated by Xanga.com, Inc., based in New York City. Xanga's origins can be traced back to 1999, when it began as a site for sharing book and music reviews. It now has an estimated 40 million users worldwide. As of May 24, 2008, Alexa Internet ranked Xanga as the 231st most visited site on the Internet. All Xanga members receive a "Xanga Site", a web site made up of a weblog, a photoblog, a videoblog, an audioblog, a "Pulse" (mini-blog), and a social networking profile. Members also have the option of joining or making blogrings (groups)

64. Rank #3 Micro Blogging site 140 characters Created in 2006 by Jack Dorsey Visitors: 141,673,599 Unique Visitors: 55,000,235 Annual growth of 577.92% As of March 2009 Twitter is the fastest growing site in the members community categories. Twitter has raised over 57 million since its creation from several venture capitalists. Privacy and security Twitter collects personally identifiable information about its users and shares it with third parties. The service considers that information an asset, and reserves the right to sell it if the company changes hands. While Twitter displays no advertising, advertisers can target users based on their history of tweets and sometimes may quote tweets in ads What do people tweet about:

65. What do we Tweet About:

66. U.S Demographics of Twitter

67. Social Media Marketing Definition + History Blogging Sites! Write a blog! Promote your blog! Summary!

68. How to blog! ?

69. Update frequently – Look, nothing is worse than having a great blog and then abandoning it. You lose momentum, any buzz you might have generated and most importantly, you lose readers. Its not easy (and to be honest I need to follow this rule more often) but a lame post every now and then is much easier to recover from than going two months without posting.

70. Cite your sources – Everybody and their dog has a site now. No seriously look. So, linking out to a few authoritative sources to help support your claims might not be a bad idea. It gives you more credibility with your audience and shows that you actually put a little bit of work into the post.

71. Be controversial – There’s nothing like a little controversy to help promote your site. Take a stand on a controversial issue, and then write intelligently about it. People who agree with you will link to you to in support of their arguments, and people who disagree with you will link to you as they attack your position. Just remember not to take disagreements too personally.

72. Include images – We live in a society of over stimulation. We’ve got flashing billboards, instant information at our fingertips, and about 15 different forms of media on our phones. So, if you can break up your posts with a picture or two, you might be able to retain those of us with shorter than average attention spa…

73. Stay on Topic – Along the same lines as the previous point, nothing is worse than trying to wade through a rambling post. On a website, it’s not exactly like you’ve got a captive audience. Most people will click the back button as soon as you start to bore them. (See that? I probably just lost 6 readers right there)

74. Link to other sites – This one is pretty simple, the more you link to other blogs or sites, the more likely they will be to link back to you.

75. Be original – As we talked about in point 2, there are a ton of blogs out there. Don’t just rehash the same stuff that every other blog in your area is talking about. If there is a major news story, don’t just post the news; post your take on it. Take a different angle. Do something to set yourself apart from the mass of other blogs. Be original.

76. Grab them with the headline – Just like a newspaper, the headlines are critical. If it’s interesting, people will check out your post. If it’s not, they’ll ignore it. It’s as simple as that. And, just like in newspapers, there are some words and phrases that are attention grabbers. “Top 10…”, “How To…”, “Warning:”, or any other alarming words work great in headlines.

77. Remember that its public – Have you ever heard the saying “Say it words but not in writing?” That holds true on the internet. Always remember that whatever you write is instantly public information. So, it might be unwise to slam your boss, badmouth your company, or hit on someone else’s wife via your blog (or any other internet medium for that matter).

78. Tell people – So you’ve got a great blog post. Now what? The last rule for blogging is to tell people about it. Mention it to your friends and family, ping sites such as pingomatic.com, and submit it to social sites such as digg.com, reddit.com, fark.com, or any other appropriate site. Sure it’s a bit of self promotion but if you wait around for someone else to do it for you, you’ll probably end up blogging to yourself.

79. Social Media Marketing Definition + History Blogging Sites! Write a blog! Promote your blog! Summary!

81. Promote blog

82. Write articles

83. Inform about the product

84. Use it as a second webpage

85. Connect all your sites to mybloglogMybloglog.com Category: Blogging Site Primary Value: Strong profile ranking User: 1.300.000 visitors

88. Promote blog

89. Write articles

90. Inform about the productdigg.com Category: Bookmarking Site Primary Value: Strong profile ranking User: 43.300.000 visitors

93. Technorati.com Rank #15 2,861,683 Unique Visitors 4,379,508 Visitors Annual Growth of -16.16% Founded by Dave Sifry Launched in November 2002 Blog Search Engine Technorati is an Internet search engine for searching blogs. By June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media.The name Technorati is a portmanteau of the words technology and literati, which invokes the notion of technological intelligence or intellectualism. Technorati was founded by Dave Sifry and its headquarters are in San Francisco, California, USA. Tantek Çelik was the site's Chief Technologist. Technorati uses and contributes to open source software. Technorati has an active software developer community, many of them from open-source culture. Sifry is a major open-source advocate, and was a founder of LinuxCare and later of Wi-Fi access point software developer Sputnik. Technorati includes a public developer's wiki, where developers and contributors collaborate, also various open APIs. The site won the SXSW 2006 awards for Best Technical Achievement and also Best of Show. It was also nominated for a 2006 Webby Award for Best Practices, but lost to Flickr and Google Maps

94. Technorati is now tracking more than 75 Million blogs. Spam-, splog- and sping-fighting efforts at Technorati are paying dividends in terms of the reduction of garbage in our indexes, even if it does seem to impact overall growth rates. Today, the blogosphere is doubling in size approximately every 230 days. About 100,000 new weblogs were created each day, again down slightly quarter-over-quarter but probably due in part to spam fighting efforts. About 4% of new splogs get past Technorati's filters, even if it is only for a few hours or days. There is a strong correlation between the aging and post frequency of blogs and their authority and Technorati ranking. The globalization of the blogosphere continues. Our data appears to show both English and Spanish languages are a more universal blog language than the other two most dominant language, Japanese and Chinese, which seem to be more regionally localized. Coincident with a rise in blog posts about escalating Middle East tensions throughout the summer and fall, Farsi has moved into the top 10 languages of the blogosphere, indicating that blogging continues to play a critical role in debates about the important issues of our times.

103. Example of blog marketing in a tourism marketing strategy!

104. Life is a Journey The role of blogs in a tourist marketing strategy Natalie Guse Business in Motion, Social Media Marketing http://www.businessinmotion.weebly.com IABE Las Vegas Conference, 20th of October 2009

105. Life is a Journey

106. Content Introduction 1 Tourism as an economical factor 2 Internet as a marketing tool 3 4 Blog Marketing How travel organizations can use blogs 5 Summary 6

107. Travel and change of place impart new vigor to the mind - Seneca

108. Discover the World! The world is a book and those who do not travel read only a page!

109. Tourism Discover the world Econcomical factor The world is a book and those who do not travel read only a page!

110. Downward Spiral

112. Tourism keeps a region alive

114. California is currently the # 1 Travel destination in the country

116. As of April 2007, Technorati, a major blog monitoring service, claimed to be tracking more than 75 million blogs. Blogs A new form of communication on the Internet are Blogs, short for Weblogs. This new form of communication allows consumers to express their own opinions in yet another way. Blogs are a new and original cultural phenomenon, reflecting more the changes and needs in society than simple realization of technological possibility. Blogs are simply online journals consisting of a mix of text, links and maybe graphics. Bloggers are usually people who are strong believers in something and listening to what they are saying in.

117. As of April 2007, Technorati, a major blog monitoring service, claimed to be tracking more than 75 million blogs. Blogs A blog is a personal homepage with more enhanced connectivity than an HTML-based Web site. In the blog system, individuals communication activities automatically form networks through which they can move from one blog to another without manually adding hyperlinks to each page. Once a communication network is formed, information may flow easily through it. The blog-ad is an attempt to expose the information of products and services to consumers interconnected by networks.

118. How can Travel Organizations can use Blogs?

120. Destination organizations shall use blogs to see what people have to say about the location they are trying to market.

124. Blog Marketing Launching an own travel blog This blog can contain information about the travel destination, restaurants, tips and a lot more. This blog can also be used as an information source for travelers coming to the destination. The advantage of an own blog is, that the travel organization has the chance to control, what is in the Blog. They can scan the written blogs, can track them and also use it as a research tool. The organization can also create a lively network and try to create a good position in search engines, by using affiliate marketing and other tools in order to market this particular Blog site. The Blog site can also be given to travelers coming to the visitors bureau. The travel organization can motivate them to write down their blogs by giving them a present or a discount on a tour or anything.

126. Blog Marketing Creating an ambassador program This is a new trend in the tourism industry. Hamburg in Germany for example has created an “Ambassador program”. These destinations are looking for Ambassadors to market their place all over the world. These ambassadors have the duty, to write blogs, to write comments on any given internet platform, to mingle with people all over the world telling them about the beauty of the destination, they live in etc. Ambassadors are citizens of that particular region or town. They volunteer and they have an interest in promoting their place. A good way to increase the positive blogs is, to launch an own ambassador program.

127. Blog Marketing Surveys Annual surveys can also be used in order to increase the number of positive blogs. If a destination knows about the weaknesses, they can develop strategies in order to make the destination more service-oriented and more beautiful. That – in an ideal world – creates a higher satisfaction rate.

128. Blog Marketing Quality of Service This point is related to the “Surveys”. Annual Service Training for hotel employees, tourist information stuff and all people, occupied in the tourism sector, can increase the Quality of Service in a particular destination, which leads to a higher satisfaction rate. There are also many actions that can increase traveler’s satisfaction with a place, such as local events, infrastructure, orientation systems, friendliness, safety and cleanliness in a destination.

129. Summary Communities are engaged in fierce competition for tourist dollars. As a result of this fierce competition communities are often on the cutting edge of new marketing techniques. This is why many communities were early adopters of the Internet as a communication tool. Blog marketing is the latest Internet marketing tool to be used to create competitive advantage in the market place.

130. Visit our website for more information on social media marketing! www.businessinmotion.weebly.com Attend one of our online seminars! Fore more information, please visit http://businessinmotion.weebly.com/online-seminars.html

131. The End!