Download the PowerPoint file: http://www.businessgoessocial.net/why-invest-in-an-enterprise-social-network-powerpoint Making a business case for an internal social network can be a challenge. This presentation is for people working in internal communications who want to convince their senior executives that an enterprise social network is not about being social - it's about making your organisation more responsive to a changing business environment (by helping employees collaborate and communicate more effectively and facilitating innovation). In the end it's about making your organisation more productive. So don't do the classic internal comms mistake and sell it as a new communication channel. An enterprise social network is so much more than a communication channel - it's a new way of working.

1. Why invest in a social enterprise network?
Please enlighten me.

2. First of all, an internal social network
is not about being social

3. It's about making the organisation more responsive
To a constantly changing world (and making a profit)

4. The world is getting too fast and complex for rigid processes and hierarchies...

5. Very Hierarchical Organisation
I don't know what's really going on. I block information flows. I'm not allowed to use my brain

7. For example. Does insight
From the frontline reach
The top (or vice versa)?
We must respond to
Customer needs

8. How much time is wasted on searching for information internally?

9. Is information locked up in
Mailboxes and hard drives?

10. In a network people find the right information at the right time for them and without unnecessary silos and hierarchies innovation
can flourish!

11. This is why a network is faster to respond
to changes. “it's coming” ”Bring it on”
“We're prepared”

13. What are your current threats or opportunities? Can you respond to these with Business As Usual?

14. Kodak thought so. “You have to grab onto the new
Communication and collaboration systems or you
will simply end up as road kill.” Geoffrey Moore,
Managing Director, TGC Advisors

15. Internal communications can play a key role in introducing an enterprise social network & helping an organisation
make the most of it.

17. Internal communications.
Networked enterprise
Has access to information
that can be used to attract
people to the network
Can become Chief Community Manager
(important role in a network)
Knows a lot of people across the organisation
(important when recruiting pilot projects & internal
change makers

18. Introducing an internal social network is a major change management initiative and the resources allocated to it
should reflect this.

19. n
Introducing an internal social network is a major change initiative
and the resources allocated to it should reflect this.

20. I heard this social media thing is somehow official. I don't see the CEO
using it. Looks like a marketing department thing to me. Don't let this
happen to your organisation.
I'm working on the network during my
Lunch breaks. Internal Communications
Officer and part-time internal social
network champio
Growing your enterprise social network will take time and effort. But the rewards are worth it.