Download the PowerPoint file: http://www.businessgoessocial.net/why-invest-in-an-enterprise-social-network-powerpoint
Making a business case for an internal social network can be a challenge. This presentation is for people working in internal communications who want to convince their senior executives that an enterprise social network is not about being social - it's about making your organisation more responsive to a changing business environment (by helping employees collaborate and communicate more effectively and facilitating innovation).
In the end it's about making your organisation more productive.
So don't do the classic internal comms mistake and sell it as a new communication channel. An enterprise social network is so much more than a communication channel - it's a new way of working.