Twitter 201: Adding Twitter to Your Strategic PR Toolbox

WIN A COPY OF TWITTERVILLE!! ,[object Object],HASHTAG #prwebinar

TWITTER 201: ADDING TWITTER TO YOUR STRATEGIC PR TOOLBOX HASHTAG #prwebinar August 20, 2009

THANKS FOR JOINING US! Presenter: Debbie Friez Vice President, Major Accounts, Burrelles Luce @dfriez Presenter/Moderator: Johna Burke Vice President, Burrelles Luce @gojohnab

AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHY ARE YOU ON TWITTER ,[object Object],[object Object]

HOW CAN TWITTER FIT INTO YOUR STRATEGY? ,[object Object],[object Object],[object Object],[object Object]

TWITTER STRATEGY ,[object Object]

[object Object],[object Object],[object Object]

[object Object],WHO ARE YOU ON TWITTER?

4 “TIPS” ON SOCIAL MEDIA ,[object Object]

[object Object],4 “TIPS” OF SOCIAL MEDIA

[object Object],4 “TIPS” OF SOCIAL MEDIA Suggested Tweet: 4 tips of online success: 1. be unique 2. be authentic 3. be a student 4. be a teacher #prwebinar

[object Object],[object Object],THOUGHT LEADERS

THOUGHT LEADERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GET YOUR CEO ONBOARD Social Media Revolution Video: Compelling stats on growth and reach of social media http://www.youtube.com/watch?v=sIFYPQjYhv8

SCOPE OF TWITTER RESPONSIBILITY

HOW POLICY PAVES THE WAY While these new technologies offer great opportunities to Burrelles Luce employees to communicate and collaborate, both internally and externally, they also bring with them equally great responsibilities for employees to use them ethically and within the guidelines of Burrelles Luce employment policy.

WHERE TO TWEET? ,[object Object],[object Object]

TOOLS FOR MORE THAN ONE ID ,[object Object],[object Object],[object Object]

TWEETING ETIQUETTE DO’s, DON’ts AND MAYBE’s ,[object Object],Twitter etiquette – a blog post by Chris Brogan: http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-gui de/

TWEETING ETIQUETTE DO’s, DON’Ts AND MAYBE’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.glassonionblog.us/

WHAT’S BEING SAID ABOUT YOU?

USING TWITTER FOR MEDIA RELATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USING TWITTER FOR MEDIA RELATIONS Trending Topics

WHO SHOULD YOU FOLLOW FOR JOURNALIST INQUIRIES? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USING TWITTER FOR PUBLIC RELATIONS

USING TWITTER FOR PUBLIC RELATIONS ,[object Object],[object Object]

USING TWITTER FOR PUBLIC RELATIONS ,[object Object],[object Object],[object Object],[object Object]

TAKING IT OFFLINE ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],USING TWITTER FOR PUBLIC RELATIONS

[object Object],[object Object],[object Object],MEASURING YOUR SUCCESS

MEASUREMENT ,[object Object],[object Object]

MEASUREMENT TOOLS FOR TWITTER ,[object Object],[object Object]

CONTACT INFO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Johna Burke Vice President Burrelles Luce [email_address] 800-631-1160 x1852 Twitter: @gojonhab LinkedIn: Johna Burke BLOG: ww.burrellesluce.com/freshideas

MORE RESOURCES ,[object Object],From Twitterviews to Tweetups: Putting the Social in Media

Twitter 201: Adding Twitter to Your Strategic PR Toolbox

Twitter 201: Adding Twitter to Your Strategic PR Toolbox

Recomendados

Más contenido relacionado

Was ist angesagt?

Was ist angesagt?(20)

Destacado

Destacado(20)

Similar a Twitter 201: Adding Twitter to Your Strategic PR Toolbox

Similar a Twitter 201: Adding Twitter to Your Strategic PR Toolbox(20)

Último

Último(20)

Twitter 201: Adding Twitter to Your Strategic PR Toolbox

Hinweis der Redaktion